Nov 11, 2014
Written by: Walter Ruckes
(View Author Bio)
A successful sales incentive program will include three critical elements. These elements will serve as the foundation for both short-term and long-term programs that will ultimately help you engage your sales reps to achieve your business objectives. Explore our guide to learn best practices to follow when designing your next incentive program.
What we believe about incentives:
1. Solutions must be grounded in behavioral economics
2. Leaders are key to a successful program
3. Incentive programs should be funded from incremental gain 4. Global programs must be local
5. Local client service matters
6. Engagement & ROI should be measured
7. Experience makes a difference
Why incentives? What do they do?
Compensation plans create a bell curve of performance among sales reps... incentives move the middle.
Unlike compensation, which isn’t changed throughout the year, incentives are flexible and can (and should) be changed quarterly, monthly, weekly or even daily to meet objectives and drive focus on specific business objectives.
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