Coalition Marketing
Team up with marketing partners to provide your audience with a more powerful message and fresh, compelling offers. Collect valuable data to gauge the success of new products and identify new prospects. Convert those prospects into active customers.
The BI WORLDWIDE Coalition Marketing Group operates loyalty rewards programs in multiple vertical markets. In each program, a group of manufacturers work as partners to offer customers awards for the purchase of all participating products. The “coalition” nature of these programs significantly increases the participant’s earning power, engagement and loyalty.
In turn, the manufacturers can collect end-user customer data, which can be used to identify future prospects, acquire new customers and up-sell/cross-sell their entire product line. The communications platform in each program enables highly targeted marketing promotions that generate measurable results at a fraction of the cost of traditional marketing methods.
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Foodservice Rewards
Foodservice Rewards® from BI WORLDWIDE provides brands such as General Mills, Nestlé, P&G, Unilever and Kraft with mission-critical information about their customers and purchasing habits. The program also provides its coalition of sponsors with direct marketing tools producing measurable results, finally bringing…
