lead generation strategy

About Us

Get to know us. At BI WORLDWIDE, our mission is to produce measurable results for our clients by driving and sustaining engagement with their employees, channel partners and consumers.

In 1950, founder Guy Schoenecker incorporated as a merchandise and jewelry discounter to serve the promotional needs of area retailers. Soon, his company grew into Business Incentives, which specialized in providing consumer incentives such as trading stamps and continuity programs to clients in the grocery, petroleum and financial industries.

In the 1960s and 1970s, the company grew rapidly, forming a travel division and expanding its offerings to include dealer, channel and employee incentives. In the next decade, the company broadened its services to encompass market research, recognition programs and events productions. In the 1990s, the company’s focus on quality was recognized with the Minnesota State Quality Award and the Malcolm Baldrige National Quality Award.

In the new millennium, the company branched out into custom Web-based learning and consumer loyalty marketing. Strategic acquisitions expanded our presence in the United Kingdom, Australia and China, while new offices were opened in Canada and Germany to serve our global customers. New product offerings were added, including the FirstTouch Virtual Meeting Center™, RAVE®, a mobile platform to maximize employee engagement and the AwardBound™ incentive travel rewards system. We celebrated our 60th anniversary in 2010 with sales of over $400 million.

Today, BI WORLDWIDE is helping clients and their brands to engage with a new generation of socially connected, tech savvy, global and multi-cultural audiences.


BI WORLDWIDE United States