Case Studies:
Rock the Vote
Situation
As an organization that’s committed to engaging young adults with the political process, Rock the Vote needed a partner that understood their outlook, brand and goals. After a successful 2004 election season with BI WORLDWIDE. Rock the Vote came back in 2008 and hired BI WORLDWIDE as their agency of record.
Produce the client’s largest event, The Ballot Bash, at the Democratic National Convention. Stay relevant to their young demographic, while satisfying their financial supporters.
Solution
BI WORLDWIDE designed an event that delivered a full red-carpet experience. Held at an ideal location—easy for attendees to get to on foot—BI WORLDWIDE attracted A-list talent like Fall Out Boy, N.E.R.D. and Nick Cannon. The evening continued with an underground private after party for 400 VIPs to rock the night away.
Results
BI WORLDWIDE designed an event that delivered a full red-carpet experience. Held at an ideal location—easy for attendees to get to on foot—BI WORLDWIDE attracted A-list talent like Fall Out Boy, N.E.R.D. and Nick Cannon. The evAttendees packed the venue. The Ballot Bash received massive internet coverage. On-site, national media came to see what Rock the Vote was doing to inspire young adults to get out and vote. In the end, BI WORLDWIDE received a perfect 10 from Rock the Vote when gauging how successful the event was, with board members commenting that it was “the single best event for Rock the Vote."
