Case Studies: Sales & Channel Effectiveness

MillerCoors was searching for a way to engage their distributors to keep MillerCoors products top of mind. They knew a points-based platform could be the solution they were looking for.

Challenge: establish a points-based program for distributors and their sales teams.

BI WORLDWIDE developed MillerCoors Rewards: a points-based learning platform that supports incentive programs at the local, regional, and national levels. The points — BI WORLDWIDE’s signature AwardperQs® — can be accumulated and redeemed for everything from concert tickets and vacations to name-brand merchandise.

Within the first 10 months of the launch, 2,500 distributor sales reps had enrolled. Online, the word spread amongst reps with 10,085 total home page views to the program site. And in a day and age where people spend less than one minute on a website, visitors were spending a long time — over six minutes — on the site. 178,900 pages were viewed, driving brand distribution and achieving program goals.