Coalition Marketing
Team up with marketing partners to provide your audience with a more powerful message and fresh, compelling offers. Collect valuable data to gauge the success of new products and identify new prospects. Convert those prospects into active customers.
The BI WORLDWIDE Coalition Marketing Group operates loyalty rewards programs in multiple vertical markets. Our programs include EcoBonus, Foodservice Rewards, Contractor Rewards, Supply Rewards and Genuine Rewards In each program, a group of manufacturers work as partners to offer customers awards for the purchase of all participating products. The “coalition” nature of these programs significantly increases the participant’s earning power, engagement and loyalty.
In turn, the manufacturers can collect end-user customer data, which can be used to identify future prospects, acquire new customers and up-sell/cross-sell their entire product line. The communications platform in each program enables highly targeted marketing promotions that generate measurable results at a fraction of the cost of traditional marketing methods.
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EcoBonus
EcoBonus® from BI WORLDWIDE is a coalition of third-party data providers, manufacturers and consumers. Its mission is to expand awareness of socially responsible products, empower people to make informed product decisions and reward them for conscientious purchases.
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Foodservice Rewards
Foodservice Rewards® from BI WORLDWIDE provides brands such as General Mills, Nestlé, P&G, Unilever and Kraft with mission-critical information about their customers and purchasing habits. The program also provides its coalition of sponsors with direct marketing tools producing measurable results, finally bringing…
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Contractor Rewards
Contractor Rewards from BI WORLDWIDE targets trade contractors, remodelers and builders in the commercial and residential construction markets. Program sponsors offer enrolled contractors points for purchasing specified products. These points can be redeemed for items from an online awards catalog.
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Supply Rewards
The Animal Health segment of Supply Rewards is aimed at vet clinics. The Scientific Laboratory segment targets lab personnel. Both segments reward participants for buying products from coalition sponsors. The program helps sponsors to grow existing customer loyalty and sales, acquire new customers within the coalition and…
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Genuine Rewards
This program, sponsored by automobile manufacturers, rewards independent automotive repair facilities for purchasing genuine replacement parts.
