This program, sponsored by automobile manufacturers, rewards independent automotive repair facilities for purchasing genuine replacement parts.
Nine out of 10 of the mechanical and maintenance parts purchased by independent automobile repair facilities (IRFs) are non-genuine, or aftermarket, replacement parts. BI WORLDWIDE helps major automobile manufacturers to work together so they can better compete with the independent aftermarket.
With Genuine Rewards, IRFs can earn rewards for buying genuine replacement parts. And automobile manufacturers can compete for a bigger share of the $60 billion parts market.
BIWORLDWIDE also supports the automotive industry with ROAD, the Registry of Automotive Data.