ROAD, the Registry of Automotive Data
Market more effectively to the automotive industry. Know the rules of the ROAD.
ROAD from BI WORLDWIDE is the most comprehensive and accurate database in the automotive industry. Refreshed with openings and closings quarterly, ROAD includes over 450,000 addresses of new and used car dealers, mechanical and collision repair facilities, customization facilities, service stations, carwashes, and automotive parts and accessories stores.
ROAD is coupled with the online querying tool EasyLeads, a next generation online sales and marketing data analysis tool that improves market research and intelligence efforts. With EasyLeads, queries based on geography, services performed, annual sales, number of employees, and years in business can be executed with just a few clicks.
Together, ROAD and EasyLeads form a powerful tool for companies looking to market to key segments of the automotive industry. In addition to renting lists of selected target groups, marketers can use ROAD and EasyLeads to manage direct marketing campaigns, benchmark and append current client lists, create trade and gap analysis, and visualize market penetration and saturation.