Case Study: Food
BI helped this customer consolidate all of its sales promotions into one online reward and recognition system.
Results
- Since the inception of this program, the company’s revenue has grown 42%.
- During this time, the organization has also been named to the Inc. magazine’s list of the fastest growing privately held companies, and added to Inc.’s Hall of Fame.
This direct-sales company offers a wide selection of convenient, easy-to-prepare gourmet foods designed to help people spend less time in the kitchen and more time enjoying life. Independent consultants sell the company’s products at home taste-testing parties nationwide.
Issues
- Four years ago, this company decided to take steps to unite its sales spiff, product specific and seasonal promotions in a single online platform.
- The objectives of these initiatives have always been to engage consultants in increasing the number of parties, increasing sales and increasing their recruiting efforts.
Solution
- BI developed a comprehensive solution to address the company’s incentive needs within one umbrella program.
- The program utilizes BI’s online reward and recognition platform. The web-based system gives the client the ability to administer, communicate, measure and reward their consultants for attaining desired behaviors (number of hosted parties, product sales and recruiting efforts).
- The platform also allows tracking of results by each promotion. Performance consistency, which is critical to long-term success, can be monitored for coaching opportunities.
- Sales consultants earn BI’s patented points called AwardperQs®, which are redeemable for premium merchandise and individual travel packages.