Case Study: Pharmaceutical

Case Study

BI’s creative approach not only gave the division a graphic identity, but also reinforced the brand through teambuilding.

Results

  • Following the successful roll-out of the logo identity, the client enlisted BI to reinforce the branding through a “Commercial Challenge” to ensured the audience internalized the brand message.

A division within this pharmaceutical organization wanted to develop a brand that better reflected who they are within the organization. An RFP was issued in pursuit of creative solutions to design and communicate the new internal brand image.

Issues

  • Desire to create brand awareness
  • Need to establish an identity for the internal group

Solution

  • Upon earning the business, BI conducted a series of brainstorming and design sessions in order to offer a wide variety of logo and tagline options.
  • From the selected design, BI created the following elements:
    • Brand Style Guide
      • Brand Essence descriptions
      • Brand Character Map
      • Logo representation and usage
      • Brand standards
    • Templates
      • PowerPoint
      • Word
      • Approval Stamp
  • The new standards were introduced at the Global Sales Meeting, and each group completed a “Commercial Challenge” in which they creatively depicted the brand characteristics and messaging they had learned.
  • The commercials were played for the entire audience and awards were issued to the top teams.