What does BI®do?


Coalition Marketing

By bringing together select leading manufacturers into a single program, we can help you share costs while pursuing your marketing objectives-including reduced customer churn, increased sales for mature products, and share of mind for new products.

In turn, we offer your customers more opportunities to earn points. The other coalition partners gain a unique opportunity to directly promote their products in a challenging distribution environment.

We provide full marketing and administrative support, including communications from direct mail to a program Web site and trade show support, database marketing, marketing consulting, and rewards fulfillment.

We currently operate a number of successful programs. Foodservice RewardsŪ - a coalition of leading food manufacturers-is a representative example of what we can offer sponsors. The program has acquired more than 60,000 new members in the last three years. Foodservice Rewards Sponsors, on average, increase their customers' purchases by 14%.

Sponsors have found Foodservice Rewards a great way to broaden their impact. The number of members who purchase five or more Foodservice Rewards' products has increased 40% in the last two years. And the number of members who now purchase Foodservice Rewards' products from multiple Sponsors has increased 16% in the last two years.