What does BI®do?


Communications

Change begins with communication. And the BI® Media team has been speaking to salespeople for decades.

We combine creative punch with strategic precision. And we'll work with you to define and refine your message to achieve your results; then recommend an effective media mix to deliver your campaign.

Our in-house creative and production staff includes Creative Directors, Art Directors, Designers, Copywriters, Audio and Video Producers, Production Managers, Production Artists and Direct Mail Specialists.

Our services include:

Direct Marketing
While traditional mass marketing delivers a single message to a broad audience, our data-driven approach precisely targets messages and offers. Through a segmented approach based on common demographic, behavioral, attitudinal and lifestyle/life stage attributes, we are able to deliver messages and offers that are most relevant to different customer or prospect sub sets. That in turn has been shown to dramatically increase response.

Digital Printing
We combine the insights of database marketing with the flexibility of digital imaging technology to deliver one-to-one print communications.

Electronic Media
Because BI®'s electronic media options are virtually endless, we're free to determine the best approach based on the audience, the message and the desired action. Your options range from text-based or HTML-based email blasts to Flash using animation, voice-over and links to Web sites. We can even send text messages directly to PDAs or cell phones.

Online and Print Collateral
Collateral shouldn't be an after thought. We tightly integrate all elements with the overall communication and creative strategy.

Promotional Products
Promotional products are useful, highly visible, appreciated by the recipients and retained over time. So they repeat and reinforce your imprinted message many times without added cost to the program. They are great for sales promotions, meetings, event and trade show promotions, brand awareness programs, new product introductions, grand openings, customer premiums and targeted communications.

Web Design, Development & Hosting
A dedicated User Experience Team of Creative Directors, Information Architects, and Web Designers ensures that the user experience is effective, efficient, and on-strategy.

Then Java and Oracle developers bring your site to life within BI®'s in-house full-service hosting environment. A technical project manager oversees the entire design, development and ongoing quality assurance process.

Our campaigns-which have included direct mail and advertising-have addressed employee issues, promoted incentive programs, supported new product introductions, and provided collateral for live events. In addition, we have developed and produced training support materials for audio, video, print and online media.