What does BI®do?


Live Marketing

Customers shouldn't just hear about your brand. They should experience it. Our live marketing events create a multi-sensory, real-time, interactive connection with your potential customers. So you can gather important demographic, psychographic and attitudinal data-and they really see how the brand "fits" their lifestyle.

Working alone or with your partners, BI® can handle all phases of the event:

Strategy and Messaging
We'll help you translate your brand into three dimensions. Depending on your needs, we'll create displays, set designs and venue staging. We understand the difference between merely sampling a product and truly experiencing a brand.

Project Management
We manage the details throughout the entire campaign-including creative, design, staffing, logistics, travel, legal, lead generation, measurement and reporting, and research.

Venue Procurement/Negotiation
Selecting the best location is critical. Through careful site inspections we select the venue, negotiate and secure all on your client's behalf. We then coordinate with the venue throughout the program.

On Target, On Site
We'll handle the load-in/load-out, staging, rigging and all the other necessary details. And we'll hire enthusiastic, qualified staff and train them for you to become brand ambassadors. We manage and motivate this staff to achieve your goals.