What does BI®do?


Loyalty Marketing

You don't want to just drive response. You want to change habits. Our customer loyalty team can help you repeat your successes.

Our services include:

Data Analytics
Drive results by exploring the underlying needs and preferences of customers. From advanced statistical modeling techniques such as cluster, discriminant, regression, and factor analysis to generic data queries, we have the tools to extract actionable insights that lead to better program designs and improved ROI.

Data Management
BI® can help you collect, cleanse, segment and store massive amounts of data within a secure, flexible environment and with the assistance of our in-house data management experts.

Direct Marketing
While traditional mass marketing delivers a single message to a broad audience, our data-driven approach precisely targets messages and offers. Through a segmented approach based on common demographic, behavioral, attitudinal and lifestyle/life stage attributes, we are able to deliver messages and offers that are most relevant to different customer or prospect sub sets. That, in turn, has been shown to dramatically increase response.

Partnership Marketing
Enhance your customer marketing programs with distinctive offers and rewards. We arrange everything, negotiate mutually beneficial terms, and often lower your program costs.

Points-based Rewards
"Customers don't care to be loyal. They want to be rewarded." The best way to change behavior is often to reward behavior. We can take care of everything from design through fulfillment.

Sweepstakes
We've taken the chance out of sweepstakes. We develop contest and prize ideas and official rules, manage the legal requirements, perform all administrative duties, and fulfill your sweepstakes programs.