Coalition Marketing

BI’s Coalition Marketing Group operates loyalty rewards programs in multiple vertical markets. In each program, a group of manufacturers partner to offer end-using customers awards for the purchase of all participating products. The “coalition” nature of these programs significantly increase the participant’s earning power, engagement, and loyalty, compared to other standalone loyalty programs. In turn, the manufacturers are able to collect end-user customer data, including the products they are currently purchasing. This data gives them the ability to identify future prospects, acquire new customers using competitive products, and upsell/cross-sell their entire product line. The communications platform in each program enables highly targeted marketing promotions that generate measurable results at a fraction of the cost of traditional marketing methods.

BI Currently has the following active coalitions:

Automotive Aftermarket

Aftermarket Rewards® is the premier business-building coalition loyalty program serving the automotive aftermarket industry. Each time they purchase a participating product or service, these 30,000-plus shop owners and managers are rewarded with points that can be redeemed for more than 2,400 different business-building, employee, industry or lifestyle rewards. Industry suppliers participating in Aftermarket Rewards gain direct access to these end-using customers, allowing them to add value, cross-sell and differentiate their products and services in this highly competitive marketplace. Aftermarket Rewards has rewarded more than 9.2 million purchases with nearly 500 million points, and continues to grow by adding new sponsors and participants daily.

To learn more, visit aftermarketrewards.com.

Contractor Rewards

Contractor Rewards is a loyalty rewards program unlike any other in the industry. For the first time, your customers have the ability to combine their earnings from multiple companies giving them greater value and unheard of earning potential.

For your builder/contractor customers that means faster earning, more valuable rewards and greater participation than stand-alone programs.

For you it means brand preference and greater market share.

With Contractor Rewards, you can:

• Identify and capture builder/contractor purchase information
• Communicate directly and regularly with builder/contractors
• Differentiate your products by adding value instead of discounting
• Motivate and reward the purchase of your products
• Cross-sell your full line of products
• Acquire new customers
• Get measurable results

To learn more, visit contractorrewards.com

Foodservice Rewards®

Like a Nielsen – or IRI – for foodservice, Foodservice Rewards provides brands such as General Mills, Nestlé, P&G, Unilever, and Kraft mission-critical information about their customers and purchasing habits. It also provides direct marketing tools producing measurable results, finally bringing data-driven marketing to Foodservice.

Now the most visited Web site in the foodservice industry, foodservicerewards.com receives more than 1,500,000 page views per month. Its blog, fightprivatelabel.com, details brands’ newfound ability to fight private label competition without resorting to discounting.

Grow Rewards

Grow Rewards is a loyalty marketing solution designed to drive incremental growth and new customer acquisition within agribusiness. This platform delivers high value content on who and what your end users are about, includes cross-sell and up-sell options for your products and services, and motivates end users to seek out GROW REWARDS sponsors.

Benefits of Grow Rewards:

• Greater reach and exposure than traditional methods
• Ability to acquire new customers (who are buying from other partners)
• On-demand and built-in promotional tools
• Low cost of entry
• Pay-for-performance pricing model
• Flexibility to respond to market conditions
• Proven business model with measurable results

To learn more, visit growrewards.com.

Supply Rewards

An umbrella for individual veterinary, laboratory, and dental programs, the Supply Rewards loyalty marketing platform allows manufacturers to:

• identify and communicate directly with end-using customers
• increase brand awareness
• promote their products directly to engaged customers,
• cross-sell their full line of products
• give sponsors a cost-effective way to acquire new customers.

In the program, members earn points for purchasing products from sponsoring (partner) companies. Because the points from multiple companies are combined, members’ earning power is much higher than stand-alone programs, providing much more engaged and motivated participants. In a short time, Supply Rewards has grown to 35,000 self-enrolled members who have been rewarded for four million product purchases.

To learn more, visit supplyrewards.com