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Customer Engagement
BI moves customers to improve your market share. By identifying the messages that speak to customers’ needs, wants and preferences, BI gives you the best chance of succeeding in a message-a-minute marketplace. We move your customers closer to your brand.
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Sales Channel
BI moves your sales channel so they can move the needle. The objectives are universal: increase sales and profits. BI tackles these challenges using creative ideas, powerful technology, proven methodology and market adeptness to help you deliver results.
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Employee Engagement
BI moves people to create a competitive advantage. Your employees are at their workstations, with your customers, in the field or factory and at job sites worldwide. Are they focused on what’s important to achieve your vision? BI helps translate that vision into action.
GREENCENTIVES™
GREENCENTIVES is BI’s commitment to building innovative solutions that solve today’s environmental challenges.
Our flagship EcoBonus™ program brings together a coalition of leading packaged goods manufacturers — all working together to reward consumers for choosing eco-friendly, recycled and sustainable products.
EcoBonus enables individuals and community groups to earn credits when they purchase sponsoring manufacturers’ products. EcoBonus credits may be donated to local and national environmental organizations such as the Sierra Club and the Nature Conservancy or may be accumulated for green rewards ranging from rechargeable batteries to solar panels.
Manufacturers sponsoring the EcoBonus program and social network receive unprecedented access to green-leaning consumers and small businesses, plus the tools to market to them via the web, email, text and twitter. In addition, BI’s unique reward-code technology tracks consumer product purchases, providing measurable results with each promotion.
Related Items
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Understanding EcoBonus
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More Than Promote
Understanding EcoBonus
More Than Promote
BI’s EcoBonus Coalition is featured in John Rooks’ new book, More Than Promote, A Monkeywrencher’s Guide to Authentic Marketing. The book deconstructs two potentially competing concepts: “promotion” of consumption and the act of “sustainability.” The focus goes beyond green marketing; it’s about making an absolute difference.
Rooks, founder of The SOAP Group, talks about the launch of EcoBonus, an innovative coalition loyalty program that supports consumer choices and rewards the smarter ones for select manufacturers. In the book, Tiger Beaudoin, Founder & VP Marketing of EcoBonus, explains that the EcoBonus coalition is “beyond the tactical approach to marketing — it was a reimagining of the very concept of promotion itself.”
Order the book here and learn more about marketing with meaning.