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Meet Jon Morris Dr. Jon D. Morris, is a Professor, in the Department of Advertising, College of Journalism and Communications, University of Florida, with a courtesy appointment in the Department of Psychiatry, McKnight Brain Institute, University of Florida. His career as a professor began in 1981. Previous to his academic positions he worked in the advertising agency business. He began his advertising career in 1968, and has worked for several agencies, including Nicholson-Morris, Louisville, Ky. and Doyle Dane Bernbach and Dancer Fitzgerald Sample, New York, New York.
He earned his Ph.D. from the University of Florida. His research has appeared in: The Journal of Advertising Research, Journal of Current Issues in Advertising Research, Journal of Educational Technology, International Journal of Instructional Media, and in the Proceedings of the American Academy of Advertising, The Association for Consumer Research, and the Society of Biological Psychiatry and in other venues. The last several years, he has been developing a model, called AdSAM, for analyzing emotional response to marketing and interpersonal communications. The model has been used globally in hundreds of proprietary studies for multinational companies and in many academic studies worldwide.
