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Meet Ran Kivetz
Dr. Ran Kivetz – currently a Sidney Taurel Associate Professor of Business at Columbia University Graduate School of Business – is a leading expert in the areas of decision-making, rewards and incentive systems. Dr. Kivetz’s award-winning research has been published extensively in leading peer-reviewed journals such as the Journal of Marketing Research, the Journal of Consumer Research, Marketing Science, and Marketing Letters.
Dr. Kivetz also serves on the editorial boards of the Journal of Marketing Research and the Journal of Consumer Research and as a reviewer for premier decision-making and management-science journals and associations. His research on choice, motivation and rewards has received numerous mentions in print and broadcast media in the USA and abroad – in outlets such as The New York Times, Yahoo!Finance, Radio National Australia and The Associated Press.
Ran received his Ph.D. from Stanford University Graduate School of Business. Prior to entering academia he helped found a customer relationship management software company where he served as a senior marketing VP.
Ran’s Approach
Ran has conducted more than ten years of scientific, rigorous research on real-world incentive systems and customer, sales-force and employee motivation. His research is rooted in the field of behavioral economics and has produced major counterintuitive discoveries on the behavior and economic choices of customers, salespeople and employees. His current research focuses on the design of effective retention strategies, promotions and customer relationship management.
Ran also studies consumer preferences towards different reward currencies (e.g., cash, gift cards, points) and the implications of such preferences for the design of effective motivational systems, loyalty programs and other incentives and promotions.
Identifying a Client Application
Dr. Kivetz is a frequent keynote and guest speaker at various industry and academic conferences, executive coaching programs and leading universities. He has presented his theories to more than 100 organizations around the world and has consulted for clients from a variety of industries – including financial services, biotechnology, high-technology and customer research. He also serves on the advisory boards of several companies and assists them with strategic, organizational, and marketing issues – including corporate and marketing strategy, rewards and promotions, sales-force incentives, customer and employee motivation/loyalty and executive coaching.
During his lectures and coaching sessions, Dr. Kivetz presents targeted information to help session attendees:
- determine which rewards will be most motivating for their target audience
- design cost-effective incentive systems and retention programs
- determine how to integrate customer relationship management and corporate strategies into their incentive programs
