Skip to Content

Sales Incentive Best Practices

Nov 11, 2014

Written by: Walter Ruckes
(View Author Bio)

A successful sales incentive program will include three critical elements. These elements will serve as the foundation for both short-term and long-term programs that will ultimately help you engage your sales reps to achieve your business objectives. Explore our guide to learn best practices to follow when designing your next incentive program. 

Sales Incentives Best Practices

What we believe about incentives:

1. Solutions must be grounded in behavioral economics
2. Leaders are key to a successful program
3. Incentive programs should be funded from incremental gain 4. Global programs must be local
5. Local client service matters
6. Engagement & ROI should be measured
7. Experience makes a difference

Why incentives? What do they do?

Compensation plans create a bell curve of performance among sales reps... incentives move the middle.

Unlike compensation, which isn’t changed throughout the year, incentives are flexible and can (and should) be changed quarterly, monthly, weekly or even daily to meet objectives and drive focus on specific business objectives. 

Click on the DOWNLOAD NOW button to start your download. Download Now

Read the full article.




Submitting your information allows us to reach out to you in the future. 

Walter Ruckes

Walter Ruckes

Vice President
Life Sciences & Healthcare

As Vice President of BI WORLDWIDE’s Life Sciences & Healthcare Group, Walter Ruckes' primary focus is to develop engagement strategies and solutions that change the behaviors of employees, salespeople, channel partners and customers. With over 25 years of experience, Walter has developed strategies and programs for teams of all kinds.