New-Product Launches
Sales people sell what they know and what they believe in. Consumers make buying decisions right at the point of sale every day – partly based on a salesperson’s knowledge and confidence in the product that consumer is considering. Does your sales team know your product? Do they have confidence in its feature/benefit set?
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Your first buyer is your channel. Show them how the benefits of your product, and they will do the rest.
Your company has invested time, money and other resources to research, develop and create new products and services. You know how complex this process is, and you know how difficult it is to remain competitive in today’s fast-paced, globalized world. Do you also realize that the way you launch your product or service to your sales force and channel partners is just as important as everything else you have already done?
They are your brand ambassadors, your voice in the market; and to transmit your why-to-buy message in the best way they need to understand and believe in your product or service, and they need to be excited about it. Recognition, rewards, and incentive programs go a long way, but first, you must put together an internal launch strategy and a plan to educate them and “sell” your product to those representing your brand every day.
This is what we do, and we do it well. Our results prove it. Find out more today!
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