{"id":2494,"date":"2025-02-17T13:15:36","date_gmt":"2025-02-17T13:15:36","guid":{"rendered":"https:\/\/www.biworldwide.com\/ae\/the-new-rules-of-engagement\/"},"modified":"2026-01-29T13:07:55","modified_gmt":"2026-01-29T13:07:55","slug":"the-new-rules-of-engagement","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/ae\/the-new-rules-of-engagement\/","title":{"rendered":"The New Rules of Engagement\u00ae"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\tThe New Rules of Engagement\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tThere\u2019s a science to effective motivation.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
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The New Rules of Engagement\u00ae<\/sup> research study is an ongoing annual study, designed to understand the current work experience and how to make it better for employees and create better outcomes for employers.  <\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Creating a great company culture starts here.<\/h2>\n\n\n\n

Through extensive global research, we\u2019ve identified 12 key factors that shape an employee\u2019s relationship with their company. Understanding which of these matter most to your team is essential in building a strong employee value proposition.
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The New Rules of Engagement\u00ae<\/sup><\/h2>\n\n\n\n

12 rules to follow on your way to a world-class company culture.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\tMake it personal\t\t\t\t\t<\/h3>\n\t\t
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Great managing is a matter of intense understanding of each unique individual\u2014knowing their abilities, their aspirations and how they work best. Success on this rule is critical for achieving all the others.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tMake money a non-issue\t\t\t\t\t<\/h3>\n\t\t
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Money isn’t everything. But companies that mishandle this emotional area will make it a bigger deal than it has to be.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tHelp them thrive\t\t\t\t\t<\/h3>\n\t\t
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Never have work, personal life and health been so inextricably connected. Protecting employees\u2019 holistic wellbeing doesn\u2019t just reduce costs\u2014it invigorates them and your business.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tRealise their potential\t\t\t\t\t<\/h3>\n\t\t
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Employers are expected to provide growth opportunities. Offering tools, learning and development for employees to be successful will grow your top talent.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

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\n\t\t\t\t\t\t\tFoster belonging\t\t\t\t\t<\/h3>\n\t\t
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Employees cannot fully commit to a company they do not feel a part of. Fostering a sense of belonging within the organisation, the team, and the work itself is critical for employees to stay and do exceptional work.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tBe boldly transparent\t\t\t\t\t<\/h3>\n\t\t
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Often, the best ideas come from employees. So listen with an open mind and use those ideas to shape the vision for the future.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tGive it meaning\t\t\t\t\t<\/h3>\n\t\t
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People need to be part of something bigger than just a job and a paycheck. Meaning drives higher performance.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n

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\n\t\t\t\t\t\t\tSee their future\t\t\t\t\t<\/h3>\n\t\t
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What people do today is largely motivated by where they think it will take them in the future. Companies that are deliberate about helping employees chart that future will be rewarded with those people’s best work.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tMagnify their success\t\t\t\t\t<\/h3>\n\t\t
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What a company recognises gets repeated. Making a big deal of employees’ accomplishments ensures the victories will be multiplied.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tUnite them\t\t\t\t\t<\/h3>\n\t\t
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People have always been willing to take one for the right team, but only if they feel others will do the same. It’s never been more important to create conditions that foster strong collaboration.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tLet them lead\t\t\t\t\t<\/h3>\n\t\t
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True empowerment comes from a place where ideas are seriously considered. Don\u2019t just encourage them to take a risk, support them if it doesn\u2019t go as planned.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n

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\n\t\t\t\t\t\t\tChallenge them\t\t\t\t\t<\/h3>\n\t\t
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Your best employees are eager to accomplish something incredible together. Challenge, rally, and support them wholeheartedly and you’ll be struck by what they can do.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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Our latest reports<\/h2>\n\n\n\n

Check out the findings from of our latest The New Rules of Engagement\u00ae<\/sup> research studies.<\/p>\n<\/div>\n\n\n\n

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\n\t\t\t\t\t\t\t\n\t\t\t\tThe New Rules of Engagement\u00ae<\/sup> Report 2026\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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This year\u2019s findings reflect a workplace in motion: recognition that spreads like wildfire, artificial intelligence reshaping productivity, and managers redefining what leadership looks like in a world of constant change. This year the report focuses on eleven key trends<\/strong>, each one actionable<\/strong>, measurable<\/strong>, and ready to use:<\/strong><\/p>\n\n\n\n

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  1. Making inspiration go viral<\/li>\n\n\n\n
  2. Feedback and recognition<\/li>\n\n\n\n
  3. Managing change in challenging times<\/li>\n\n\n\n
  4. Artificial intelligence<\/li>\n\n\n\n
  5. Deskless employees<\/li>\n\n\n\n
  6. Celebrating milestones<\/li>\n\n\n\n
  7. Compensation for salespeople<\/li>\n\n\n\n
  8. Inspiration vs. compensation and recognition<\/li>\n\n\n\n
  9. The power of ideas<\/li>\n\n\n\n
  10. Business outcomes<\/li>\n\n\n\n
  11. Addressing the challenges of poor communication<\/li>\n<\/ol>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn more<\/span>\n\t<\/div>\n\n
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    \n\t\t\t\t\t\t\t\n\t\t\t\tThe New Rules of Engagement\u00ae<\/sup> Report 2025\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t
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    This year, our survey respondents spoke to many trends including recognition, artificial intelligence, communication with their leaders and employer, ESG, deskless employees, remote work, managers, survey feedback and more. All this data wouldn\u2019t fit into one report, so we\u2019re focusing on six keys trends this year:<\/p>\n\n\n\n

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    1. Survey feedback<\/li>\n\n\n\n
    2. Recognition\u2019s impact on culture<\/li>\n\n\n\n
    3. Recognition\u2019s impact on business results<\/li>\n\n\n\n
    4. Gratitude<\/li>\n\n\n\n
    5. Artificial intelligence<\/li>\n\n\n\n
    6. Sales enablement<\/li>\n<\/ol>\n\n<\/div>\n\t<\/div>\n\t\t\tLearn more<\/span>\n\t<\/div><\/div>\n<\/div>\n\n\n\n
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      Thought Leadership<\/h2>\n\n\n\n

      Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n