{"id":5898,"date":"2026-07-03T13:34:42","date_gmt":"2026-07-03T12:34:42","guid":{"rendered":"https:\/\/www.biworldwide.com\/ae\/?p=5898"},"modified":"2026-07-03T13:34:43","modified_gmt":"2026-07-03T12:34:43","slug":"how-to-use-sales-incentives-to-drive-profitable-revenue-growth","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/","title":{"rendered":"How to use sales incentives to drive profitable revenue growth"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/ae\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/uk\/wp-content\/uploads\/sites\/16\/2025\/07\/website-banners-25.png\" alt=\"A large audience attends a conference in a hall; overlaid text reads Revenue Growth Summit 2025. 4 July - London Blackfriars, with growth chart and CPD icons on a green-tinted background.\" class=\"biw-hero__bg-image\" style=\"object-position: 96% 48%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tHow to use sales incentives to drive profitable revenue growth\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<div class=\"wp-block-button is-style-fill\"><a class=\"wp-block-button__link wp-element-button\" href=\"#\">Let&#8217;s talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tDeborah Watson\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, International Sales &amp; Channel Incentive Strategy Leader, BI WORLDWIDE EMEA<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the author<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Driving consistent, profitable growth isn\u2019t easy. Most sales organisations already invest in incentive programmes, but many still struggle to see real, lasting impact. Engagement drops off, performance plateaus, and incentives become just another cost line rather than a growth driver.<\/p>\n\n\n\n<p>That\u2019s where a more thoughtful approach comes in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Watch the full session from the Revenue Growth Summit<\/h2>\n\n\n\n<p><em>Want to dive deeper into the ideas behind these insights? Watch the full presentation below.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Revenue Growth Summit presentation\" src=\"https:\/\/player.vimeo.com\/video\/1110027746?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<p class=\"is-style-intro-text is-style-intro-text--1\">In this session from the first Revenue Growth Summit, Deborah Watson, International Sales &amp; Channel Incentives Strategy Leader at BI WORLDWIDE, talks about what really drives sales performance. Drawing on behavioural science, data and real-world experience, she explains how incentive programmes can do more than boost short-term results. When they&#8217;re designed well, they can help build lasting habits and better performance over time.<\/p>\n\n\n\n<p>Here are some of the biggest takeaways from the session.<\/p>\n\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>1. Start with performance, not rewards<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>The strongest incentive programmes don&#8217;t start with deciding what prize to offer. They start with understanding where people are today.<\/p>\n\n\n\n<p>That means:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Knowing your starting point<\/li>\n\n\n\n<li>Setting goals people can actually achieve<\/li>\n\n\n\n<li>Tracking progress and making changes when needed<\/li>\n<\/ul>\n\n\n\n<p>Data is important, but only if you use it. The real value comes from understanding what&#8217;s driving performance and using those insights to influence behaviour.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>2. Don&#8217;t overlook the middle performers<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>It&#8217;s easy to put all your attention on top performers. They&#8217;re already delivering results and they&#8217;re often the most visible people in the business.<\/p>\n\n\n\n<p>But the biggest opportunity is usually somewhere else.<\/p>\n\n\n\n<p>In most teams, the middle 60% has the most room to improve. Even small gains across that group can have a bigger impact on revenue than squeezing a little more from your top performers.<\/p>\n\n\n\n<p>If your incentive programme only rewards the people already at the top, you&#8217;re probably missing a large chunk of potential.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>3. People don&#8217;t make purely rational decisions<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>One point that came up again and again was that people are driven by more than targets and rewards.<\/p>\n\n\n\n<p>Giving people some control can make a big difference.<\/p>\n\n\n\n<p>For example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Letting people choose from a range of goals can increase buy-in<\/li>\n\n\n\n<li>Giving people options creates a sense of ownership<\/li>\n\n\n\n<li>Making progress visible helps keep motivation up<\/li>\n<\/ul>\n\n\n\n<p>The aim isn&#8217;t to push people harder. It&#8217;s to create an environment where they want to keep going.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.biworldwide.com\/ae\/our-work\/insights-lab\/decoding-sales-team-motivation\/\">Read more about decoding sales team motivation in our latest research<\/a><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>4. Motivation matters, but so does ability<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Even the best incentive won&#8217;t work if people face barriers that make success difficult.<\/p>\n\n\n\n<p>Performance comes from two things working together:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Motivation &#8211; why someone wants to do it<\/li>\n\n\n\n<li>Ability &#8211; how easy it is for them to do it<\/li>\n<\/ul>\n\n\n\n<p>That means looking at the practical side too:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Remove unnecessary friction<\/li>\n\n\n\n<li>Simplify processes<\/li>\n\n\n\n<li>Give people the tools and support they need<\/li>\n<\/ul>\n\n\n\n<p>When motivation and ability are both there, better performance is much more likely to follow.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/a-simple-behaviour-change-personal-bias\/\">Learn more about the power of connecting motivation with ability for incentive success<\/a><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>5. Long-term incentives lose attention quickly<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>We like to think big, annual targets will keep people focused, but in reality, attention fades.<\/p>\n\n\n\n<p>Most people only stay engaged for around <strong>8\u201312 weeks<\/strong> at a time.<\/p>\n\n\n\n<p>That\u2019s why:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Short, targeted incentives work so well<\/li>\n\n\n\n<li>Regular check-ins keep momentum going<\/li>\n\n\n\n<li>Smaller milestones feel more achievable<\/li>\n<\/ul>\n\n\n\n<p>Breaking big goals into smaller chunks keeps performance moving in the right direction.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>6. One-size-fits-all doesn\u2019t work<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>If an incentive doesn\u2019t feel relevant, it won\u2019t land.<\/p>\n\n\n\n<p>The best programmes feel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personal<\/li>\n\n\n\n<li>Attainable<\/li>\n\n\n\n<li>Designed with the individual in mind<\/li>\n<\/ul>\n\n\n\n<p>Whether it\u2019s through goal-setting, rewards, or communication, <strong>personalisation creates connection<\/strong>, and connection drives engagement.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>7. Cash isn\u2019t always the best motivator<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Money has its place, but it&#8217;s often forgotten surprisingly quickly.<\/p>\n\n\n\n<p>Non-cash rewards can have a much longer-lasting impact because people remember them.<\/p>\n\n\n\n<p>Things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Experiences<\/li>\n\n\n\n<li>Recognition<\/li>\n\n\n\n<li>Meaningful rewards people actually want<\/li>\n<\/ul>\n\n\n\n<p>These tend to create stronger emotional connections and give people something tangible to associate with their achievement.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/what-the-evidence-shows-for-non-cash-rewards\/\">Read more about the academic and field studies around incentive reward effectiveness<\/a><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none wp-block-biw-block-theme-biw-card\">\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<strong>8. Think in terms of a full ecosystem, not a single incentive<\/strong>\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>The most effective strategies aren\u2019t built around one programme, they\u2019re built as a <strong>connected system<\/strong>.<\/p>\n\n\n\n<p>That might include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognition and visibility<\/li>\n\n\n\n<li>Gamification and progress tracking<\/li>\n\n\n\n<li>Short-term contests<\/li>\n\n\n\n<li>Longer-term incentives<\/li>\n\n\n\n<li>Meaningful, personalised rewards<\/li>\n<\/ul>\n\n\n\n<p>When these elements work together, they reinforce each other, and that\u2019s where you start to see real, sustained change.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n\n<h2 class=\"wp-block-heading\">Final thought<\/h2>\n\n\n\n<p>The best incentive programmes don\u2019t just improve performance for a quarter, they change behaviour over time.<\/p>\n\n\n\n<p>By combining <strong>data, behavioural science, and thoughtful design<\/strong>, you can create something more powerful than a typical incentive scheme. You create momentum. And that\u2019s what ultimately drives <strong>sustainable, profitable growth<\/strong>.<\/p>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/16\/2025\/03\/CTA8.png&#039;);background-position:50% 50%;background-size:cover;\">\n<h2 class=\"wp-block-heading has-xxl-font-size\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p>Speak to a member of our expert team to learn how our solutions can motivate your sales teams.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-secondary-fill\"><a aria-expanded=\"false\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Watch the presentation and discover the key takeaways from the Revenue Growth Summit on building high-impact sales incentive programmes that boost engagement and accelerate revenue growth.<\/p>\n","protected":false},"author":18,"featured_media":5850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[{"id":4261,"title":"Deborah Watson","type":"industry-expert","slug":"deborah-watson","industry_expert_title":"International Sales & Channel Incentive Strategy Leader, BI WORLDWIDE EMEA"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[33],"problem-space":[62],"class_list":["post-5898","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-incentives-and-rewards","problem-space-sales-team-motivation"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to use sales incentives to drive profitable revenue growth<\/title>\n<meta name=\"description\" content=\"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to use sales incentives to drive profitable revenue growth\" \/>\n<meta property=\"og:description\" content=\"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Middle East (English)\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-03T12:34:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-03T12:34:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"BI WORLDWIDE\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"BI WORLDWIDE\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\",\"url\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\",\"name\":\"How to use sales incentives to drive profitable revenue growth\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/ae\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png\",\"datePublished\":\"2026-07-03T12:34:42+00:00\",\"dateModified\":\"2026-07-03T12:34:43+00:00\",\"author\":{\"@id\":\"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6\"},\"description\":\"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png\",\"width\":1920,\"height\":1080,\"caption\":\"Audience seated in a large conference hall with green overlay. Text reads: REVENUE GROWTH SUMMIT 2025. 4 JULY - LONDON BLACKFRIARS with growth chart icon and CPD logo. Foreground shows a person with braids.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/ae\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to use sales incentives to drive profitable revenue growth\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/ae\/\",\"name\":\"BI WORLDWIDE Middle East\",\"description\":\"\",\"alternateName\":\"BIW AE\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/ae\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6\",\"name\":\"BI WORLDWIDE\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g\",\"caption\":\"BI WORLDWIDE\"},\"url\":\"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/author\/lsnusher\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to use sales incentives to drive profitable revenue growth","description":"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/","og_locale":"en_GB","og_type":"article","og_title":"How to use sales incentives to drive profitable revenue growth","og_description":"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.","og_url":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/","og_site_name":"Middle East (English)","article_published_time":"2026-07-03T12:34:42+00:00","article_modified_time":"2026-07-03T12:34:43+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png","type":"image\/png"}],"author":"BI WORLDWIDE","twitter_card":"summary_large_image","twitter_misc":{"Written by":"BI WORLDWIDE","Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/","url":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/","name":"How to use sales incentives to drive profitable revenue growth","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/ae\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage"},"image":{"@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png","datePublished":"2026-07-03T12:34:42+00:00","dateModified":"2026-07-03T12:34:43+00:00","author":{"@id":"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6"},"description":"How smarter sales incentives, powered by data and behavioural science, drive real, profitable growth.","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#primaryimage","url":"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png","contentUrl":"https:\/\/www.biworldwide.com\/ae\/wp-content\/uploads\/sites\/19\/2026\/07\/website-banners-25.png","width":1920,"height":1080,"caption":"Audience seated in a large conference hall with green overlay. Text reads: REVENUE GROWTH SUMMIT 2025. 4 JULY - LONDON BLACKFRIARS with growth chart icon and CPD logo. Foreground shows a person with braids."},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/how-to-use-sales-incentives-to-drive-profitable-revenue-growth\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/ae\/"},{"@type":"ListItem","position":2,"name":"How to use sales incentives to drive profitable revenue growth"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/ae\/#website","url":"https:\/\/www.biworldwide.com\/ae\/","name":"BI WORLDWIDE Middle East","description":"","alternateName":"BIW AE","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/ae\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-GB"},{"@type":"Person","@id":"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/ee01b78a83a8949a9701cfa9826151a6","name":"BI WORLDWIDE","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.biworldwide.com\/ae\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/4def20fe4563b965712265e39498e14b488be2ccab8434b2e713421d2a4fe8e9?s=96&d=mm&r=g","caption":"BI WORLDWIDE"},"url":"https:\/\/www.biworldwide.com\/ae\/our-work\/blog\/author\/lsnusher\/"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/posts\/5898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/comments?post=5898"}],"version-history":[{"count":1,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/posts\/5898\/revisions"}],"predecessor-version":[{"id":5899,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/posts\/5898\/revisions\/5899"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/media\/5850"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/media?parent=5898"}],"wp:term":[{"taxonomy":"content-topic","embeddable":true,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/content-topic?post=5898"},{"taxonomy":"problem-space","embeddable":true,"href":"https:\/\/www.biworldwide.com\/ae\/wp-json\/wp\/v2\/problem-space?post=5898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}