Overview
This luxury automotive manufacturer experienced rapid growth in Mainland China and desired a repeatable incentive program that could be utilised as new dealerships are on-boarded.Challenge
Provide rewards that reinforce the luxury brand’s values, service standards and positioning in the Chinese market.
Solution
BI WORLDWIDE APAC designed and implemented a turnkey performance platform to drive individual behaviours for 100+ Mainland China dealerships involving 1,500 participants. This is a single log-in driven performance portal, measuring personal achievement against objective. It incorporates an integrated annual recognition programme targeting individual behaviours throughout the dealership hierarchy. The performance centre uses multiple communication channels to ensure dealership staff remains focused on the program and its objectives.
Result
- The performance platform is achieving the mindshare goals of the OEM with more than 94% of the eligible employees actively participating in the programmes.
- In addition, the sales consultants have claimed more than 77% of the vehicle sales.
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