{"id":1394,"date":"2025-02-27T15:32:40","date_gmt":"2025-02-27T04:32:40","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?post_type=case-study&#038;p=1394"},"modified":"2025-04-03T15:00:06","modified_gmt":"2025-04-03T04:00:06","slug":"threes-a-crowd","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/threes-a-crowd\/","title":{"rendered":"Three&#8217;s a crowd"},"content":{"rendered":"<div class=\" has-content-align-left alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg\" alt=\"Two people stand at a table with a laptop displaying graphs. Papers with sketches and a calculator are on the table. One person is holding a notebook, and the other a coffee cup. The left side of the image features a yellow geometric shape.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tThree&#8217;s a crowd\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>A biotech client was administering three different programs from three different suppliers: a recognition site, a sales incentive platform, and a service anniversary plateau program. Each was managed by a different area of the company, making it difficult to have any synergy for their 100,000+ employees across 100 countries.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">Results<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">After combining three different programs into one cohesive ecosystem, the biotech client saw increased recognition activity and revenue.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-dad2828d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--3\"><strong>Industry<\/strong><\/h2>\n\n\n\n<p>Life sciences<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--4\">Problem space<\/h2>\n\n\n\n<p>Employee engagement<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--5\">Services<\/h2>\n\n\n\n<p>Recognition<\/p>\n\n\n\n<p>Sales incentives<\/p>\n\n\n\n<p>Product launch<\/p>\n\n\n\n<p style=\"padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px\">Special recognition incentives<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--6\">Technology<\/h2>\n\n\n\n<p>DayMaker<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69da00ea3f4b3)'\/><defs><linearGradient id='69da00ea3f4b3' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Too many programs<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">A biotech client was administering three different programs from three different suppliers: a recognition site, a sales incentive platform, and a service anniversary plateau program. Each was managed by a different area of the company, making it difficult to have any synergy for their 100,000+ employees across 100 countries. They needed a more effective, simpler solution for not only these key initiatives, but also to run special programs, deliver training, support product launches and promote well-being.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">One ecosystem<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">We built a relationship and started to bring things together under one umbrella using the DayMaker system. In the first six months of operation, recognition activity doubled from the original program. As the relationship progressed, we converted their subsidiary division\u2019s sales reward programs as well as their worldwide service anniversary program. Now, individual unit leaders can run audience-smart promotions specific to their groups\u2019 core business objectives and employees benefit from earning points from all the programs versus receiving disparate awards.<\/p>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">As the business unit transitioned their sales compensation model, we helped them move from individual compensation to a more-collaborative ecosystem model focused on long-term customer support behaviors supported by rewarding qualitative and quantitative performance.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">The numbers tell the story<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Recognition activity increased by 66% in year-over-year utilisation and had 70% global engagement in year one.<\/li>\n\n\n\n<li>Over 25 special programs have been implemented across the globe.<\/li>\n\n\n\n<li>The client&#8217;s overall revenue increased from $64.36B to $72.04B in the first two full years of operation.<\/li>\n<\/ul>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">The journey of consolidation has not only delivered results but has also increased collaboration across the organisation.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-4939 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-performance content-topic-employee-rewards content-topic-sales-incentives content-topic-salesmaker problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Three yellow paper airplanes fly to the right on a blue and gray background, leaving dotted yellow trails behind them. Two planes are close together at the top left, while one is farther ahead at the bottom right.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/overcoming-obstacles-to-sales-incentive-design\/\">Overcoming obstacles to sales incentive design<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">There are many obstacles BI WORLDWIDE has observed when designing effective contests for sales organisations. Read this blog for eight challenges you may face as well as solutions to make your contests drive the results you\u2019re looking for.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-4935 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-recognition content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A diverse group of professionals gathers around a table, collaborating and discussing documents, with focused and engaged expressions in a modern office setting.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4.png 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-300x188.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-1024x640.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-768x480.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-1536x960.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-recognition-programmes-can-help-solve-the-middle-manager-disengagement-crisis\/\">How recognition programmes can help solve the middle manager disengagement crisis<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Middle management is facing a crisis of confidence. Once a stepping stone to senior leadership, these roles are increasingly viewed as high-pressure, low-reward positions with limited autonomy and progression. For HR leaders, this presents a strategic challenge, and an opportunity to reshape the future of leadership.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-4859 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement content-topic-channel-loyalty problem-space-channel-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A finger presses a green button with a smiling face, next to a yellow neutral face button and a red sad face button, representing a customer satisfaction feedback system.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/prevent-quiet-quitting-by-your-channel-partners\/\">Prevent quiet quitting by your channel partners<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">As competition and channel partner expectations continue to increase, it\u2019s important to recognise the signs that point to your partners disengaging. <\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A biotech client was administering three different programs from three different suppliers: a recognition site, a sales incentive platform, and a service anniversary plateau program.<\/p>\n","protected":false},"featured_media":1378,"template":"","meta":{"case_study_logo":0,"unique_title":"Three's a crowd","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[69,22,11],"problem-space":[6],"class_list":["post-1394","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-daymaker","content-topic-employee-recognition","content-topic-employee-rewards","problem-space-employee-engagement"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Three&#039;s a crowd - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/threes-a-crowd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three&#039;s a crowd - Australia\" \/>\n<meta property=\"og:description\" content=\"A biotech client was administering three different programs from three different suppliers: a recognition site, a sales incentive platform, and a service anniversary plateau program.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/threes-a-crowd\/\" \/>\n<meta property=\"og:site_name\" content=\"Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T04:00:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy2-1440x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/threes-a-crowd\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/threes-a-crowd\/\",\"name\":\"Three's a crowd - 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