{"id":1480,"date":"2025-02-27T16:41:46","date_gmt":"2025-02-27T05:41:46","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?post_type=case-study&p=1480"},"modified":"2025-04-03T14:58:44","modified_gmt":"2025-04-03T03:58:44","slug":"driving-targeted-results-across-multiple-channels","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/","title":{"rendered":"Driving targeted results across multiple channels"},"content":{"rendered":"
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\n\t\t\t\tDriving targeted results across multiple channels\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand. Their goal was to achieve a void closure rate of 10% with a stretch goal of 15% of their nearly 5500-customer audience.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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RESULTS<\/h2>\n\n\n\n

The push\/pull tactics for this campaign increased the voids closed overall, surpassed the voids closed from a previous campaign, and increased their typical promo take rate.<\/p>\n<\/div>\n\n\n\n

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Industry<\/h2>\n\n\n\n

Food and beverage<\/p>\n<\/div>\n\n\n\n

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Problem space<\/h2>\n\n\n\n

Channel engagement<\/p>\n<\/div>\n\n\n\n

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Services<\/h2>\n\n\n\n

Multi-channel marketing<\/p>\n\n\n\n

Research and analytics<\/p>\n\n\n\n

Recognition<\/p>\n<\/div>\n\n\n\n

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Incremental revenue<\/h2>\n\n\n\n

A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand. Their goal was to achieve a void closure rate of 10% with a stretch goal of 15% of their nearly 5500-customer audience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Multi-channel awareness campaign<\/h2>\n\n\n\n

We developed a multi-channel campaign to build awareness and motivate purchase behaviors through multiple touchpoints and a reward. The client developed and executed a sales overlay that created a push\/pull to elevate the campaign. The touchpoints in the campaign included:<\/p>\n\n\n\n