{"id":3253,"date":"2025-04-11T13:35:12","date_gmt":"2025-04-11T03:35:12","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?post_type=case-study&#038;p=3253"},"modified":"2025-04-11T13:35:14","modified_gmt":"2025-04-11T03:35:14","slug":"drive-awareness-with-branded-merchandise","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/drive-awareness-with-branded-merchandise\/","title":{"rendered":"Drive awareness with branded merchandise"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tDrive awareness with branded merchandise\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">Impact<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">Because of an increased awareness of branded merchandise, the client saw an increase in sales and email open rates.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-dad2828d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--3\">Industry<\/h2>\n\n\n\n<p>Automotive<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--4\">Problem space<\/h2>\n\n\n\n<p>Customer loyalty<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--5\">Services<\/h2>\n\n\n\n<p>Branded merchandise<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--6\"><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d9f025082f3)'\/><defs><linearGradient id='69d9f025082f3' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Drive awareness<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Show your merch<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">We partnered with them and provided an ongoing series of marketing efforts including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quarterly catalog mailers<\/li>\n\n\n\n<li>Black Friday discounts<\/li>\n\n\n\n<li>Monthly promotional banners touting new and seasonal award choices<\/li>\n\n\n\n<li>Monthly digital newsletters<\/li>\n\n\n\n<li>Pop-up events<\/li>\n\n\n\n<li>BOGO promotions<\/li>\n\n\n\n<li>Exemplary customer service<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Rev up results<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">The results were exceptional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By changing from yearly to quarterly catalogs, the OEM increased sales by 30% year over year.<\/li>\n\n\n\n<li>Their Black Friday sales brought the biggest sales month each year, giving them the opportunity to sell their obsolete merchandise.<\/li>\n\n\n\n<li>Their monthly email promotions are being read, with an open rate of over 50%.<\/li>\n\n\n\n<li>The &#8220;free gift with purchase&#8221; promotion increased their consumer sales by 20%.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/our-work\/case-study\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul data-animate=\"true\" data-animation-direction=\"up\" data-child-animation=\"stagger\" class=\"columns-3 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-row-fill has-responsive-items-per-row has-laptop-3-per-row has-tablet-2-per-row has-mobile-1-per-row\"><li class=\"wp-block-post post-4939 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-performance content-topic-employee-rewards content-topic-sales-incentives content-topic-salesmaker problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"Three yellow paper airplanes fly to the right on a blue and gray background, leaving dotted yellow trails behind them. Two planes are close together at the top left, while one is farther ahead at the bottom right.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Web-hero-image-Overcoming-contest-obstacles-WRuckes-SMutchler-4.25-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/overcoming-obstacles-to-sales-incentive-design\/\">Overcoming obstacles to sales incentive design<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">There are many obstacles BI WORLDWIDE has observed when designing effective contests for sales organisations. Read this blog for eight challenges you may face as well as solutions to make your contests drive the results you\u2019re looking for.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/overcoming-obstacles-to-sales-incentive-design\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-4935 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-recognition content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4.png\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A diverse group of professionals gathers around a table, collaborating and discussing documents, with focused and engaged expressions in a modern office setting.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4.png 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-300x188.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-1024x640.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-768x480.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/New-homepage-hero-template-file-1728x1080px-4-1536x960.png 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-recognition-programmes-can-help-solve-the-middle-manager-disengagement-crisis\/\">How recognition programmes can help solve the middle manager disengagement crisis<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Middle management is facing a crisis of confidence. Once a stepping stone to senior leadership, these roles are increasingly viewed as high-pressure, low-reward positions with limited autonomy and progression. For HR leaders, this presents a strategic challenge, and an opportunity to reshape the future of leadership.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-recognition-programmes-can-help-solve-the-middle-manager-disengagement-crisis\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-4859 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement content-topic-channel-loyalty problem-space-channel-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A finger presses a green button with a smiling face, next to a yellow neutral face button and a red sad face button, representing a customer satisfaction feedback system.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/03\/Quietly-quitting-your-customer-J.Havemeier-12.23-1728x600px-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/prevent-quiet-quitting-by-your-channel-partners\/\">Prevent quiet quitting by your channel partners<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">As competition and channel partner expectations continue to increase, it\u2019s important to recognise the signs that point to your partners disengaging. <\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/prevent-quiet-quitting-by-your-channel-partners\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69d9f0250f511)'\/><defs><linearGradient id='69d9f0250f511' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n","protected":false},"featured_media":1374,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[40,74],"problem-space":[12],"class_list":["post-3253","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-customer-loyalty-programs","content-topic-rewards","problem-space-customer-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive awareness with branded merchandise - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/drive-awareness-with-branded-merchandise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive awareness with branded merchandise - Australia\" \/>\n<meta property=\"og:description\" content=\"An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. 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