{"id":3253,"date":"2025-04-11T13:35:12","date_gmt":"2025-04-11T03:35:12","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?post_type=case-study&#038;p=3253"},"modified":"2025-04-11T13:35:14","modified_gmt":"2025-04-11T03:35:14","slug":"drive-awareness-with-branded-merchandise","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/drive-awareness-with-branded-merchandise\/","title":{"rendered":"Drive awareness with branded merchandise"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/CaseStudy1-1440x600-1.jpg\" alt=\"A person in a yellow sweater is writing on a financial report with charts and graphs, using a pen. Their other hand is on a laptop keyboard. The background is blurred.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tDrive awareness with branded merchandise\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-action  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-7ee84d44 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-119bc444 wp-block-column-is-layout-flow\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--1\">Impact<\/h2>\n\n\n\n<p class=\"is-style-intro-large-text is-style-intro-large-text--2\">Because of an increased awareness of branded merchandise, the client saw an increase in sales and email open rates.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-0ab540ad wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-dad2828d wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--3\">Industry<\/h2>\n\n\n\n<p>Automotive<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--4\">Problem space<\/h2>\n\n\n\n<p>Customer loyalty<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--5\">Services<\/h2>\n\n\n\n<p>Branded merchandise<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-overline-bold-text is-style-overline-bold-text--6\"><\/h2>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a2683fca8871)'\/><defs><linearGradient id='6a2683fca8871' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Drive awareness<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Show your merch<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">We partnered with them and provided an ongoing series of marketing efforts including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quarterly catalog mailers<\/li>\n\n\n\n<li>Black Friday discounts<\/li>\n\n\n\n<li>Monthly promotional banners touting new and seasonal award choices<\/li>\n\n\n\n<li>Monthly digital newsletters<\/li>\n\n\n\n<li>Pop-up events<\/li>\n\n\n\n<li>BOGO promotions<\/li>\n\n\n\n<li>Exemplary customer service<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-large-section-heading is-style-large-section-heading is-style-large-section-heading\">Rev up results<\/h2>\n\n\n\n<p class=\"is-style-leading-text is-style-leading-text\">The results were exceptional:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>By changing from yearly to quarterly catalogs, the OEM increased sales by 30% year over year.<\/li>\n\n\n\n<li>Their Black Friday sales brought the biggest sales month each year, giving them the opportunity to sell their obsolete merchandise.<\/li>\n\n\n\n<li>Their monthly email promotions are being read, with an open rate of over 50%.<\/li>\n\n\n\n<li>The &#8220;free gift with purchase&#8221; promotion increased their consumer sales by 20%.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"\/our-work\/case-study\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul data-animate=\"true\" data-animation-direction=\"up\" data-child-animation=\"stagger\" class=\"columns-3 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-row-fill has-responsive-items-per-row has-laptop-3-per-row has-tablet-2-per-row has-mobile-1-per-row\"><li class=\"wp-block-post post-5129 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-gamification content-topic-meetings-events problem-space-meetings-events problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A blurred audience faces a speaker at the front of a room, with colorful lights and a presentation screen in the background, suggesting a conference or seminar setting.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/is-your-annual-sko-your-launchpador-a-liability\/\">Is your annual SKO your launchpad\u2026or a liability?<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/is-your-annual-sko-your-launchpador-a-liability\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5126 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-behavioural-economics content-topic-behavioural-science content-topic-cash-vs-non-cash content-topic-channel-engagement content-topic-channel-loyalty content-topic-sales-incentives problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person in a suit offers a stack of U.S. $100 bills, while another person in a suit raises their hand, palm out, signaling refusal against a dark background.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-cash-incentives-underperform\/\">Why cash incentives underperform<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Cash\u2014and cash equivalents like gift cards\u2014are often treated as the obvious choice because they\u2019re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behaviour, increase effort, and lift results, not win a preference poll.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-cash-incentives-underperform\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5123 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-recognition content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A pair of hands gently holding several small, blue human-shaped figures, representing people, against a blurred purple and blue background. An orange triangle with a white checkmark is in the lower right corner.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/business-outcomes-recognition-that-delivers-results\/\">Business outcomes: Recognition that delivers results<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">When organizations recognize both performance and results, they don\u2019t just build stronger teams. They build stronger businesses.\n<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/business-outcomes-recognition-that-delivers-results\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a2683fcb0067)'\/><defs><linearGradient id='6a2683fcb0067' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. They wanted to do this through a series of seasonal and market-driven tactics.<\/p>\n","protected":false},"featured_media":1374,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[40,74],"problem-space":[12],"class_list":["post-3253","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-customer-loyalty-programs","content-topic-rewards","problem-space-customer-loyalty"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Drive awareness with branded merchandise - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/drive-awareness-with-branded-merchandise\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Drive awareness with branded merchandise - Australia\" \/>\n<meta property=\"og:description\" content=\"An original equipment manufacturer came to us to help drive overall awareness and sales of their branded merchandise. 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