{"id":2451,"date":"2025-03-20T15:30:48","date_gmt":"2025-03-20T04:30:48","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?page_id=2451"},"modified":"2025-04-03T08:53:01","modified_gmt":"2025-04-02T21:53:01","slug":"design-code","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-au\/design-code\/","title":{"rendered":"Design Code\u2122"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Investing-in-recognition-InsightsLAB-BD-NH-10-24-1728x600px.jpg\" alt=\"Three people giving a group high-five, smiling and celebrating. The photo is taken from above on a gray background. One person is wearing a striped shirt, another a patterned sweater, and the third in a purple top.\" class=\"biw-hero__bg-image\" style=\"object-position: 99% 53%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tDesign Code\u2122\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tInspire to Engage.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p><strong>Design Code\u2122<\/strong> reimagines programme design. By combining \u2018design thinking\u2019 with BI WORLDWIDE\u2019s research and proprietary Employee Engagement and Channel Performance tools, we create custom solutions that put your people at the centre of our solutions.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading has-text-align-center\">People Ignore Design That Ignores People<\/h2>\n\n\n\n<p>In an era of&nbsp;a&nbsp;dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their  challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has&nbsp;revolutionised&nbsp;the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the design process.<\/p>\n\n\n\n<p>Design Code\u2122 is BI WORLDWIDE&#8217;s proprietary human-centric design methodology developed by infusing design thinking techniques and tools into domain expertise on employee rewards and recognition, channel solutions, engagement,&nbsp;behavioural&nbsp;economics, and EVP research.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The&nbsp;perfect blend&nbsp;of&nbsp;empathy,&nbsp;creativity, and&nbsp;collaboration.<\/h3>\n\n\n\n<p>Design Code\u2122 follows a structured three-stage approach covering Empathy, Ideation, and Solution. It will help you<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dive into the real needs of the people you are trying to influence.&nbsp;<\/li>\n\n\n\n<li>Uncover and reframe your problems by eliminating biases.<\/li>\n\n\n\n<li>Leverage design thinking tools to ideate differently<\/li>\n\n\n\n<li>Incorporate principles of behavioural economics,&nbsp;New&nbsp;rules of engagement and other proprietary frameworks to arrive at high-impact ideas.<\/li>\n\n\n\n<li>Design a\u202f<strong>comprehensive human-centric solutions\u202f<\/strong>that stems from<strong> people-insights<\/strong>.<br>&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>The best part, you get to\u202f<strong>co-create<\/strong>\u202fby being a part of this exploratory journey right from day one.<\/p>\n\n\n\n<p>World&#8217;s fastest-growing companies across diverse industries such as Technology, Automotive, Retail, Finance, Agriculture and more have leveraged the power of Design Code\u2122 to create comprehensive solutions&nbsp;focusing&nbsp;on people-empathy, leading to measurable results.<\/p>\n\n\n\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69e92228c2323\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"476\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/awards-2.jpg\" class=\"video-block__image has-dynamic-border-radius\" alt=\"A person in a light-colored dress energetically walks down a red carpet, holding up an award. Audience members are seated on either side, clapping. The background shows several portrait screens and photographers capturing the moment.\" style=\"object-position:50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/awards-2.jpg 708w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/awards-2-300x202.jpg 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/>\t\t\t\t\t<button \n\t\t\t\tclass=\"video-block__play-button video-popup-trigger\" \n\t\t\t\taria-label=\"Play video\" \n\t\t\t\taria-haspopup=\"dialog\"\n\t\t\t\taria-controls=\"modal-69e92228c2323\"\n\t\t\t>\n\t\t\t<span class=\"button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"33\" height=\"32\" viewBox=\"0 0 33 32\" fill=\"none\">\n\t\t\t\t\t<path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M26.2696 12.5534C28.8988 14.1 28.8988 17.9023 26.2696 19.4489L11.5291 28.1198C8.86252 29.6884 5.50098 27.7657 5.50098 24.6721L5.50098 7.33029C5.50098 4.23662 8.86253 2.314 11.5291 3.88255L26.2696 12.5534Z\" fill=\"white\"\/>\n\t\t\t\t\t<\/svg>\n\t\t\t\t<\/span>\n\t\t\t\t<span class=\"screen-reader-text\">Play video<\/span>\n\t\t\t<\/button>\n\t\t\t<\/div>\n<\/div>\n\n\t<dialog \n\t\tclass=\"video-block__dialog \"\n\t\t\t\t\tstyle=\"--video-aspect-ratio: 16\/9;\"\n\t\t\t\tid=\"modal-69e92228c2323\"\n\t\taria-labelledby=\"dialog-title-modal-69e92228c2323\"\n\t\taria-describedby=\"dialog-desc-modal-69e92228c2323\"\n\t>\n\t\t<div class=\"video-block__container\">\n\t\t\t<button \n\t\t\t\tclass=\"video-block__close\" \n\t\t\t\taria-label=\"Close video\"\n\t\t\t\ttype=\"button\"\n\t\t\t>\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\">\n\t\t\t\t\t<path d=\"M18 7.05L16.95 6L12 10.95L7.05 6L6 7.05L10.95 12L6 16.95L7.05 18L12 13.05L16.95 18L18 16.95L13.05 12L18 7.05Z\" fill=\"currentColor\"\/>\n\t\t\t\t<\/svg>\n\t\t\t<span class=\"screen-reader-text\">Close video<\/span>\n\t\t<\/button>\n\t\t\t\t\t\t<div \n\t\t\t\tclass=\"video-block__content\"\n\t\t\t\tid=\"dialog-desc-modal-69e92228c2323\"\n\t\t\t\tdata-video-id=\"385212395\"\n\t\t\t\tdata-video-type=\"vimeo\"\n\t\t\t\tdata-autoplay=\"0\"\n\t\t\t\tdata-controls=\"1\"\n\t\t\t>\n\t\t\t\t<div id=\"videoPlayer\"><\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\t<\/dialog>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-three-color has-base-two-background-color has-text-color has-background has-link-color  has-dynamic-border-radius  layout-columns-4 wp-elements-2c9b4a84883ffae211f2f7e67b037aa1 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-Mkt-1728x600px.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p><strong>Speak to a member of our expert team to learn how our solutions can engage your channel.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>People Ignore Design That Ignores People In an era of&nbsp;a&nbsp;dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. With over 7 decades of experience in loyalty and engagement, BI WORLDWIDE has&nbsp;revolutionised&nbsp;the way employee engagement and channel performance programmes are conceived and designed. How? By bringing empathy back to the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":1023,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[47],"class_list":["post-2451","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design Code\u2122 - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/design-code\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design Code\u2122 - Australia\" \/>\n<meta property=\"og:description\" content=\"People Ignore Design That Ignores People In an era of&nbsp;a&nbsp;dynamic, multi-generational workforce, many brands are exploring newer and faster ways to solve their challenges. 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