{"id":96,"date":"2025-01-14T16:14:17","date_gmt":"2025-01-14T16:14:17","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=96"},"modified":"2025-03-31T11:38:09","modified_gmt":"2025-03-31T00:38:09","slug":"channel-performance","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/","title":{"rendered":"Channel Performance"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/ChannelSales-LoadingDock-1728x600-1.jpg\" alt=\"Five semi-trucks parked in a loading dock, viewed from above. Four trucks have white trailers, while one in the center has an orange trailer. The trucks are aligned in a row next to the building.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tChannel Performance\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tFrom partners to powerhouses.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e0082cf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Harness the power of strategic channel partnerships.<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default is-style-default\" style=\"padding-top:0;padding-bottom:0\">Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.<br><br>True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.<br><br>Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: <strong>operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events<\/strong>. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.<br><br><strong>The next step? Turning that understanding into action.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-346627ba wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Build a network of loyal partners.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.<\/p>\n\n\n\n<div data-animate=\"true\" data-animation-direction=\"up\" data-child-animation=\"stagger\" class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-211d2e0c wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Analyze.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAnalyze\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>When you understand your partners better, you win.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Connect.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tConnect\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Targeted learning and data-powered messaging keep your brand on their radar.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Influence.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tInfluence\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Customers follow the crowd&#8211;and the crowd is social. Turn influencers into your loudest advocates.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Reward.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tReward\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f5b679327b6)'\/><defs><linearGradient id='69f5b679327b6' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc7bd7df wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Every metric tells a story.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">11.2%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">average annual increase in channel sales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">1M<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">sales representatives engaged annually<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-text-align-center is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">83<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Net Promoter Score &#8211; according to Bain &amp; Co, above 80 is world-class<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-action is-layout-flow wp-container-core-group-is-layout-3f7b68c1 wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-50373e50 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Transform channel potential into performance.<\/h2>\n\n\n\n<p class=\"has-text-align-center\">Drive measurable engagement and sustain excitement across your partners\u2019 lifecycle with our proven channel performance model.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\" alt=\"Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).\" class=\"wp-image-3392\" \/><\/figure>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f5b67934aa0)'\/><defs><linearGradient id='69f5b67934aa0' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center alignwide  layout-columns-8 is-layout-flow wp-container-core-group-is-layout-81d5c4b5 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Find out more about our channel performance solutions.<\/h2>\n\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"603\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2.png\" class=\"biw-card__image\" alt=\"The image is a logo with a stylized orange and yellow circular design on the left and the text Character Strong in bold, light blue letters on the right.\" style=\"object-position: 57% 55%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2.png 2000w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2-300x90.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2-1024x309.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2-768x232.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/03\/Channel-Smart-logo2-1536x463.png 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/>\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/channel-smart\/\" >\n\t\t\t\tChannel Smart\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>With Channel Smart, it\u2019s simple to balance channel incentives and channel loyalty in a B2B environment.\u00a0 Channel Smart enables you to run tailored, market-driven incentives that connect with your sales channels and deliver results for your business.\u00a0<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">We turn channels into growth engines.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-3393 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-employee-performance content-topic-employee-recognition content-topic-employee-rewards content-topic-sales-incentives content-topic-salesmaker problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"728\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Three professionals sit at a table, smiling and talking with laptops and notebooks. Text promotes a webinar on recognition in business, featuring Ken Fairchild and Amy Stern, with their photos and titles displayed.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-300x168.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-1024x573.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-768x430.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/driving-business-and-culture\/\">Driving business and culture<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/driving-business-and-culture\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-3310 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-channel-engagement content-topic-communications problem-space-channel-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Golden wheat stalks sway gently against a dark, moody sky, capturing a sense of impending weather. The spikes of the wheat stand out sharply, illustrating contrast between natures abundance and the looming clouds above.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/strengthening-community-connections-through-chapter-engagement\/\">Strengthening Community Connections Through Chapter Engagement\u00a0<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/strengthening-community-connections-through-chapter-engagement\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1480 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-recognition content-topic-research-and-analytics problem-space-channel-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Colorful funnel with digital icons above it, connected by lines. Icons represent online communication, marketing, and technology, including email, chat, shopping cart, and Wi-Fi. The background shades blend from blue to red.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/\">Driving targeted results across multiple channels<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul><\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f5b6793b463)'\/><defs><linearGradient id='69f5b6793b463' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-three-color has-base-two-background-color has-text-color has-background has-link-color  has-dynamic-border-radius  layout-columns-4 wp-elements-2c9b4a84883ffae211f2f7e67b037aa1 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-Mkt-1728x600px.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p><strong>Speak to a member of our expert team to learn how our solutions can engage your channel.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-expanded=\"false\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Harness the power of strategic channel partnerships. Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[46],"class_list":["post-96","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel Performance - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel Performance - Australia\" \/>\n<meta property=\"og:description\" content=\"Harness the power of strategic channel partnerships. 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Partners need to feel valued, recognised, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-31T00:38:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\",\"name\":\"Channel Performance - Australia\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\",\"datePublished\":\"2025-01-14T16:14:17+00:00\",\"dateModified\":\"2025-03-31T00:38:09+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/en-au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/en-au\/\",\"name\":\"Australia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/en-au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Channel Performance - Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/","og_locale":"en_US","og_type":"article","og_title":"Channel Performance - Australia","og_description":"Harness the power of strategic channel partnerships. 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