{"id":96,"date":"2025-01-14T16:14:17","date_gmt":"2025-01-14T16:14:17","guid":{"rendered":"https:\/\/live-biw-main.pantheonsite.io\/?page_id=96"},"modified":"2026-05-19T09:28:53","modified_gmt":"2026-05-18T23:28:53","slug":"channel-performance","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/","title":{"rendered":"Channel Performance"},"content":{"rendered":"<div class=\"has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/ChannelSales-LoadingDock-1728x600-1.jpg\" alt=\"Five semi-trucks parked in a loading dock, viewed from above. Four trucks have white trailers, while one in the center has an orange trailer. The trucks are aligned in a row next to the building.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tChannel Performance\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tFrom partners to powerhouses.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Forge powerful, long-lasting relationships with your channel partners. By driving incremental sales, fostering ongoing engagement, and creating deep loyalty, we help ensure your brand stays top of mind and ready to thrive in the marketplace.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef285955 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-e1df59cb wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Harness the power of strategic channel partnerships.<\/h2>\n\n\n\n<p class=\"has-text-align-center is-style-default wp-block-paragraph\" style=\"padding-top:0;padding-bottom:0\">Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.<br><br>True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.<br><br>Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: <strong>operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events<\/strong>. Strategically integrating these drivers into your channel loyalty programmes builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.<br><br><strong>The next step? Turning that understanding into action.<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-f75afd5d wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Build a network of loyal partners.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.<\/p>\n\n\n\n<div data-animate=\"true\" data-animation-direction=\"up\" data-child-animation=\"stagger\" class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-77819d21 wp-block-group-is-layout-grid\"><div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Analyze.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAnalyze\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">When you understand your partners better, you win.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Connect.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tConnect\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Targeted learning and data-powered messaging keep your brand on their radar.<br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Influence.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tInfluence\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Customers follow the crowd&#8211;and the crowd is social. Turn influencers into your loudest advocates.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Icon_Reward.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tReward\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Spark loyalty with creative promotions and inspiring rewards. Get your channel emotionally invested for the long haul.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a6d5f2fe4d72)'\/><defs><linearGradient id='6a6d5f2fe4d72' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-53efb0e0 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0de20fc2 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Every metric tells a story.<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-26eedb5d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-77e3ff36 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">11.2%<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">average annual increase in channel sales<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">1M<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">sales representatives engaged annually<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-text-align-center is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-c92e915a wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">83<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance wp-block-paragraph\">Net Promoter Score &#8211; according to Bain &amp; Co, above 80 is world-class<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-action is-layout-flow wp-container-core-group-is-layout-b1f7ab2f wp-block-group-is-layout-flow\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ce631132 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Transform channel potential into performance.<\/h2>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\">Drive measurable engagement and sustain excitement across your partners\u2019 lifecycle with our proven channel performance model.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\" alt=\"Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).\" class=\"wp-image-3392\" \/><\/figure>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a6d5f2fe7285)'\/><defs><linearGradient id='6a6d5f2fe7285' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-a350a5cd wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center alignwide  layout-columns-8 is-layout-flow wp-container-core-group-is-layout-d6a2e8a6 wp-block-group-is-layout-flow\">\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center\">Find out more about our channel performance solutions.<\/h2>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-4107ef71 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-39324a68 wp-block-group-is-layout-grid\"><div class=\"has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Loyalty-1300x732px.jpg\" alt=\"A smiling woman with curly hair, wearing a white shirt and necklace, receives a small package. She stands outdoors with a colorful, blurred background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/channel-solutions\/\" >\n\t\t\t\tChannel Solutions\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Transform your channel performance by blending inspiration and human-centric design with advanced channel tech, expert managed services, and impactful rewards.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Automotive-truck-1300x732px.jpg\" alt=\"A red off-road vehicle is parked on a rugged, rocky trail surrounded by mountainous terrain. Sunlight streams through cloud cover, illuminating the landscape with a warm glow. Vegetation is sparse along the trail.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/channel-smart\/\" >\n\t\t\t\tChannel Smart\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Channel Smart combines advanced tech with proven channel strategies to elevate partner engagement and drive unparalleled performance, brand preference and loyalty.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\"has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Contests-and-incentives-Yellow-1300x732px.jpg\" alt=\"A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/contests-and-incentives\/\" >\n\t\t\t\tContests and Incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p class=\"wp-block-paragraph\">Your distribution channel represents a variety of different brands every day. Let&#8217;s make your brand as important to your channel representatives as it is to you.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-2da66e98 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-165c05c3 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">We turn channels into growth engines.<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-77b04137 wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-3393 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-employee-performance content-topic-employee-recognition content-topic-employee-rewards content-topic-sales-incentives content-topic-salesmaker problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"728\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Three professionals sit at a table, smiling and talking with laptops and notebooks. Text promotes a webinar on recognition in business, featuring Ken Fairchild and Amy Stern, with their photos and titles displayed.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-300x168.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-1024x573.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-768x430.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/driving-business-and-culture\/\">Driving business and culture<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/driving-business-and-culture\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-3310 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-channel-engagement content-topic-communications problem-space-channel-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Golden wheat stalks sway gently against a dark, moody sky, capturing a sense of impending weather. The spikes of the wheat stand out sharply, illustrating contrast between natures abundance and the looming clouds above.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Agriculture-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/strengthening-community-connections-through-chapter-engagement\/\">Strengthening Community Connections Through Chapter Engagement\u00a0<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A national campaign that turned local pride into action, this initiative reimagined chapter engagement by uniting communities, amplifying grassroots support, and strengthening sponsor relationships through a friendly, digital-first competition.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/strengthening-community-connections-through-chapter-engagement\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1480 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-recognition content-topic-research-and-analytics problem-space-channel-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px.jpg\" class=\"cs-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Colorful funnel with digital icons above it, connected by lines. Icons represent online communication, marketing, and technology, including email, chat, shopping cart, and Wi-Fi. The background shades blend from blue to red.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-HomePageFeature-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/\">Driving targeted results across multiple channels<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">A major beverage manufacturer and bottler wanted to drive targeted void closures with food service on-premises (FSOP) customers and deliver incremental revenue for a specific brand.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/case-study\/driving-targeted-results-across-multiple-channels\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul><\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a6d5f30089db)'\/><defs><linearGradient id='6a6d5f30089db' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-26eedb5d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-three-color has-base-two-background-color has-text-color has-background has-link-color  has-dynamic-border-radius  layout-columns-4 wp-elements-2c9b4a84883ffae211f2f7e67b037aa1 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-830d087c wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&apos;https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/03\/Multi-Channel-Mkt-1728x600px.jpg&apos;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">The best way to get started is to get in touch!<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Speak to a member of our expert team to learn how our solutions can engage your channel.<\/strong><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-expanded=\"false\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s Talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Harness the power of strategic channel partnerships. Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[46],"class_list":["post-96","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Channel Performance - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel Performance - Australia\" \/>\n<meta property=\"og:description\" content=\"Harness the power of strategic channel partnerships. Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"Australia\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-18T23:28:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/\",\"url\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/\",\"name\":\"Channel Performance - Australia\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.biworldwide.com\\\/en-in\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2025\\\/03\\\/channel-performance-model21-march-updated-1024x447.png\",\"datePublished\":\"2025-01-14T16:14:17+00:00\",\"dateModified\":\"2026-05-18T23:28:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.biworldwide.com\\\/en-in\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2025\\\/03\\\/channel-performance-model21-march-updated-1024x447.png\",\"contentUrl\":\"https:\\\/\\\/www.biworldwide.com\\\/en-in\\\/wp-content\\\/uploads\\\/sites\\\/12\\\/2025\\\/03\\\/channel-performance-model21-march-updated-1024x447.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/channel-performance\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Channel Performance\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/#website\",\"url\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/\",\"name\":\"Australia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.biworldwide.com\\\/en-au\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Channel Performance - Australia","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/en-au\/channel-performance\/","og_locale":"en_US","og_type":"article","og_title":"Channel Performance - Australia","og_description":"Harness the power of strategic channel partnerships. 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