{"id":474,"date":"2022-02-01T08:00:40","date_gmt":"2022-02-01T08:00:40","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?p=474"},"modified":"2025-04-03T14:50:07","modified_gmt":"2025-04-03T03:50:07","slug":"career-engagement-through-your-employee-service-value-proposition","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/career-engagement-through-your-employee-service-value-proposition\/","title":{"rendered":"Career engagement through your employee service value proposition"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/web-image_servicevalueprop-32022-hstang-720x630-1.jpg\" class=\"biw-hero__bg-image\" alt=\"Two women working together smiling\" style=\"object-position: 42% 10%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/web-image_servicevalueprop-32022-hstang-720x630-1.jpg 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/web-image_servicevalueprop-32022-hstang-720x630-1-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tCareer engagement through your employee service value proposition\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Inspire your employees each day until retirement by committing to a thoughtful employee service value proposition, one that recognises and rewards success and loyalty. Here are four milestones to include in your efforts.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>An effective\u202f<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/employee-value-proposition\/\">employee value proposition\u202f(EVP)<\/a>\u202fengages and delivers inspirational experiences throughout an employee\u2019s entire career, from the excitement of receiving a job offer and that first day agenda to daily wins and major accomplishments for years to come.<\/p>\n\n\n\n<p>Inspirational experiences that are very much a part of an EVP are also exceptionally important when it comes to recognising\u202f<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/service-anniversary-programs\/\">service milestones<\/a>. Known as your\u202f<strong>employee\u202fservice value proposition<\/strong>, it is the focus you put on making each milestone memorable for your employees with thoughtful<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/what-is-employee-engagement\/\">\u202frecognition<\/a>\u202fand meaningful engagement.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"129\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/Career-engagement-through-your-employee-service-value-proposition.png\" alt=\"\" class=\"wp-image-482\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/Career-engagement-through-your-employee-service-value-proposition.png 700w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/Career-engagement-through-your-employee-service-value-proposition-300x55.png 300w\" sizes=\"auto, (max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>According to the Australian Bureau of Statistics, 51% of employees have been in their current job between 1 and 9 years. Leading companies are realising the need to amplify their\u202f<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/service-anniversary-programs\/\">service awards programs<\/a>\u202fbeyond traditional milestones to retain employees and keep them engaged, inspired, and connected to their company culture.&nbsp;<strong>Here are four milestones to consider including:<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1st day welcome:<\/h3>\n\n\n\n<p>More and more companies have added\u202f<strong>onboarding gifts<\/strong>\u202fto their service awards programs. This can include a custom card and branded gift to set the tone and reinforce to new hires they made the right choice to join the organisation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Short service celebrations:<\/h3>\n\n\n\n<p>27% of employers give recognition for\u202f<strong>1 and 3-year anniversaries<\/strong>. Many companies are celebrating these milestones with a thank you message and a branded gift or a charitable donation on behalf of the employee.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Milestone moments every 5 years:<\/h3>\n\n\n\n<p>90% of companies recognise recipients at these important anniversaries.\u202f<strong>Make them even more meaningful by letting employees select a lifestyle gift\u202f<\/strong>that\u2019s just right for them. Pairing a celebratory message with a gift of their choosing will increase their desire to stay.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Retirement recognition:<\/h3>\n\n\n\n<p><strong>Send retirees off knowing how grateful you are for their years of service.\u202f<\/strong>This milestone celebration often consists of thanking recipients for their loyalty along with \u202fmerchandise,\u202fexperience, or travel award to enjoy during retirement.<\/p>\n\n\n\n<p>As you think about your service value proposition, use these trends to shape the best experience for your employees:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Give your employees the opportunity to\u202f<strong>choose their award<\/strong>, making the milestone celebration all the more meaningful.<\/li>\n\n\n\n<li>Recognise employees at<strong>\u202f30, 60, and 90 days<\/strong>\u202fwith personalised communications or badges to reinforce they made the right choice and are appreciated.<\/li>\n\n\n\n<li>Follow<strong>\u202f<\/strong><a href=\"https:\/\/www.biworldwide.ca\/research-materials\/blog-posts\/how-much-should-you-spend-on-service-awards\/\"><strong>award budget best practices<\/strong><\/a>, averaging $10-$15 per year of service for 1- and 3- year milestones and $15-$25 per year for 5+ years.<\/li>\n\n\n\n<li>Use\u202f<strong>custom-curated service kits<\/strong>\u202fthat accompany a communications message and align with your culture, budget, and brand.<\/li>\n\n\n\n<li>Consider offering\u202f<strong>charitable contributions<\/strong>\u202fas an award for new hires, short service, milestone anniversaries, and retirement.<\/li>\n\n\n\n<li>Provide\u202f<strong>\u201cgive back\u201d opportunities<\/strong>\u202fto not only make an impact locally but globally as well.<\/li>\n<\/ol>\n\n\n\n<p>Inspire your employees each day until retirement by committing to a thoughtful service value proposition, one that\u202f<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/service-anniversary-programs\/\">recognises and rewards\u202f<\/a>success and loyalty.<\/p>\n\n\n\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-cyan has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Read more from our experts<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-5129 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-gamification content-topic-meetings-events problem-space-meetings-events problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A blurred audience faces a speaker at the front of a room, with colorful lights and a presentation screen in the background, suggesting a conference or seminar setting.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-SKO-Launchpad-0326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/is-your-annual-sko-your-launchpador-a-liability\/\">Is your annual SKO your launchpad\u2026or a liability?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Every year, thousands of companies spend millions of dollars bringing their sales teams together for the annual sales kick off (SKO). And they do it for one simple reason: your competition is trying to take your business every single day.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5126 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-behavioural-economics content-topic-behavioural-science content-topic-cash-vs-non-cash content-topic-channel-engagement content-topic-channel-loyalty content-topic-sales-incentives problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person in a suit offers a stack of U.S. $100 bills, while another person in a suit raises their hand, palm out, signaling refusal against a dark background.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-Cash-Underperforms-BD-NH-326-1728-600-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-cash-incentives-underperform\/\">Why cash incentives underperform<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Cash\u2014and cash equivalents like gift cards\u2014are often treated as the obvious choice because they\u2019re flexible, familiar, and easy to defend. But the job of an incentive reward is to change behaviour, increase effort, and lift results, not win a preference poll.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5123 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-employee-recognition content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A pair of hands gently holding several small, blue human-shaped figures, representing people, against a blurred purple and blue background. An orange triangle with a white checkmark is in the lower right corner.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1.jpg 1728w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/05\/Web-hero-image-NROE-research-booklet-1-25-26-1728-600-1-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/business-outcomes-recognition-that-delivers-results\/\">Business outcomes: Recognition that delivers results<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">When organizations recognize both performance and results, they don\u2019t just build stronger teams. They build stronger businesses.\n<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6a2fa803ef37a)'\/><defs><linearGradient id='6a2fa803ef37a' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#3EC4D5' stop-opacity='.3' offset='0'\/><stop stop-color='#3EC4D5' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Inspire your employees each day until retirement by committing to a thoughtful employee service value proposition, one that recognises and rewards success and loyalty. Here are four milestones to include in your efforts.<\/p>\n","protected":false},"author":27,"featured_media":483,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[22,35,36,9],"problem-space":[6],"class_list":["post-474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-employee-recognition","content-topic-employee-value-proposition","content-topic-moments-that-matter","content-topic-recognition","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Career engagement through your employee service value proposition - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/career-engagement-through-your-employee-service-value-proposition\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Career engagement through your employee service value proposition - Australia\" \/>\n<meta property=\"og:description\" content=\"Inspire your employees each day until retirement by committing to a thoughtful employee service value proposition, one that recognises and rewards success and loyalty. 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