{"id":534,"date":"2022-05-10T08:00:05","date_gmt":"2022-05-10T08:00:05","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?p=534"},"modified":"2025-04-03T14:48:49","modified_gmt":"2025-04-03T03:48:49","slug":"how-an-effective-evp-strategy-can-boost-staff-referral-programs","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-an-effective-evp-strategy-can-boost-staff-referral-programs\/","title":{"rendered":"How an Effective EVP Strategy Can Boost Staff Referral Programs"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-referral-program.jpg\" class=\"biw-hero__bg-image\" alt=\"Man and woman working together\" style=\"object-position: 46% 39%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-referral-program.jpg 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-referral-program-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tHow an Effective EVP Strategy Can Boost Staff Referral Programs\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>There is no doubt we are in an employee market. Organisations&nbsp;with an outdated EVP strategy&nbsp;not only&nbsp;risk&nbsp;reducing the pool of top talent to&nbsp;recruit&nbsp;from&nbsp;but also&nbsp;increase their chances of higher&nbsp;turnover rates.&nbsp;In 2023 employees&nbsp;will continue to&nbsp;have more choices&nbsp;to freely move&nbsp;to&nbsp;different&nbsp;roles and&nbsp;other&nbsp;organisations that best meet their worth.&nbsp;<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__experts\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert\">\n\t\t\t\t\t\t\tTom Nash\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-hero__expert-title\">, Account Director, BI WORLDWIDE Australia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#related-experts\" class=\"biw-hero__experts-link\">More about the author<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">(61%) people who have left an organisation in the past year are looking to leave their current organisation in the next 12 months.&nbsp;<\/h3>\n\n\n\n<p>&#8211; PwC Future of Work<\/p>\n\n\n\n<p>An organisation\u2019s ability to attract and retain key talent, and minimise the fallout of turnover, can be hinged on whether the EVP provides workers with what they want and expect.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Employee Value Proposition&nbsp;(EVP)&nbsp;<\/h2>\n\n\n\n<p>An EVP is not just a buzzword, it is the promise your company makes every day about the total employee experience. It\u2019s all about enhancing the employee experience across the entire lifecycle of their employment. It encapsulates everything from what an organisation uses to attract and retain talent, to how someone describes the total employee experience to their friends and family. It\u2019s the balance of tangible and intangible benefits, representing why someone would choose to work at one organisation over another.&nbsp;<\/p>\n\n\n\n<p>When done right, an EVP extends across a company\u2019s entire business strategy by:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Attracting people who share your brand\u2019s passions and values&nbsp;<\/li>\n\n\n\n<li>Inspiring employees to do awesome work&nbsp;<\/li>\n\n\n\n<li>Giving your best employees reasons to stay&nbsp;<\/li>\n\n\n\n<li>Setting the stage for the best possible customer experience&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>In today\u2019s environment, organisations can\u2019t afford to get this wrong. EVP needs to be an ongoing initiative that infuses the hiring process, the first day, the first year, the entire tenure and even after employees leave the company.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is the research telling us?&nbsp;<\/h2>\n\n\n\n<p>In our research companies with a strong defined EVP, employees are more likely to feel:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Empowered.<\/strong>&nbsp;No matter what their position is, give employees the chance to lead, take their ideas seriously and trust them with important decisions.&nbsp;<\/li>\n\n\n\n<li><strong>A sense of accomplishment.<\/strong>&nbsp;Challenge your employees to push the limits of what they can achieve. When they go home at the end of the day, they should feel proud of the work they have done.&nbsp;<\/li>\n\n\n\n<li><strong>A sense of belonging.&nbsp;<\/strong>Ensure that employees feel your organisation is a place for people like them. This starts with being open to their contributions and ideas.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>When employees feel empowered, challenged and as if they\u2019re in an open-minded organisation, they\u2019ll be eager to&nbsp;refer&nbsp;others they think may be a good culture fit.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How referrals can be your secret weapon&nbsp;<\/h2>\n\n\n\n<p><strong>According to&nbsp;<\/strong><a href=\"https:\/\/dynamicbusiness.com.au\/topics\/workplace\/hr-and-staff\/new-hires-sourced-via-referral-programs-produce-25-more-profit-for-businesses.html\"><strong>Dynamic Business Australia<\/strong><\/a><strong>, new hires sourced via referral programs produce 25% more profit for businesses.<\/strong>&nbsp;<\/p>\n\n\n\n<p>Many hiring teams are not tapping into the best source of recruiters \u2013 their own employees. Whether you are dealing with reduced budgets for hiring, finding a select few hires after recent layoffs or a sudden need to hire a lot of people, your existing employees can help you find the best candidates.&nbsp;<\/p>\n\n\n\n<p><strong>We\u2019ve found employees who refer others to you are more engaged than those who don\u2019t.<\/strong>&nbsp;&nbsp;<\/p>\n\n\n\n<p>But that\u2019s not all that surprising. What\u2019s even more compelling is the employees they refer are also more engaged. And the benefits don\u2019t stop there.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Referred&nbsp;to their current organisation&nbsp;<\/strong><\/td><td><strong>Not referred&nbsp;to their current organisation&nbsp;<\/strong><\/td><\/tr><tr><td>27%&nbsp;very engaged&nbsp;<\/td><td>21%&nbsp;very engaged&nbsp;<\/td><\/tr><tr><td>40%&nbsp;committed&nbsp;<\/td><td>37%&nbsp;committed&nbsp;<\/td><\/tr><tr><td>39%&nbsp;performing&nbsp;<\/td><td>31%&nbsp;performing&nbsp;<\/td><\/tr><tr><td>40%&nbsp;happy&nbsp;<\/td><td>33%&nbsp;happy&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Employees referred by a friend or family member tend to be more engaged, more committed, better performing and happier at work.&nbsp;<\/p>\n\n\n\n<p>So how do you make sure your employees approach&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/employee-engagement-solutions\/employee-value-proposition-evp2\/\">Referral Day<\/a>&nbsp;ready to refer? According to&nbsp;<a href=\"https:\/\/www.businessfranchiseaustralia.com.au\/blog\/how-build-successful-employee-referral-program\">Business Franchise Australia<\/a>, tangible rewards are an important component in developing an employee referral program. Our own research at BI WORLDWIDE also suggests that&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/research\/blog\/inspiring-engagement-a-data-driven-report\/\">tangible rewards<\/a>&nbsp;are highly effective.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">An effective EVP will&nbsp;make employees&nbsp;feel comfortable referring&nbsp;candidates,&nbsp;tangible rewards will motivate them&nbsp;to do so.&nbsp;<\/h3>\n\n\n\n<p>Happy employees will share their experience with others. They are the best PR tool that your company has. We help you create and communicate a Referral Program to incentivise getting the word out. Some example referral tactics include:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Referral Campaign Development&nbsp;<\/li>\n\n\n\n<li>Manager Referral Guide&nbsp;<\/li>\n\n\n\n<li>Referral Flyer&nbsp;<\/li>\n\n\n\n<li>Pocket Cards&nbsp;<\/li>\n\n\n\n<li>Digital Banner Ads&nbsp;<\/li>\n\n\n\n<li>Email Templates&nbsp;<\/li>\n\n\n\n<li>Video\/Animation&nbsp;<\/li>\n\n\n\n<li>Referral Environmental \u2013 Posters, Table Tents, Decals, Digital Signage, etc.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Your best employees stay for a reason. Encourage them to spread the word that your company is a great place to work.&nbsp;<\/p>\n\n\n\n<p><strong>BI WORLDWIDE clients have seen improvements in turnover ranging from reductions of 10% to 70%&nbsp;when revamping their EVP.&nbsp;&nbsp;<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Unleash the Power of Advocacy&nbsp;<\/h2>\n\n\n\n<p>As mentioned&nbsp;previously&nbsp;a well-implemented EVP&nbsp;enhances&nbsp;the&nbsp;total employee&nbsp;experience, increasing the likelihood of&nbsp;employees&nbsp;sharing&nbsp;their&nbsp;positive experience&nbsp;with their friends&nbsp;and family&nbsp;even after they leave,&nbsp;therefore&nbsp;creating brand advocates.&nbsp;There are&nbsp;several&nbsp;solutions organisations can implement to&nbsp;create a lasting memory and keep your organisation top of mind&nbsp;for individuals leaving or about to leave.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Alumni Engagement &amp; Advocacy<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Connect with your old employees by sending quarterly newsletters or coffee table books that cover employee events and activities &amp; reflect the culture of the organisation.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>New Talent Referral Programs<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Referral programs are a great way to encourage old employees to promote and encourage people they know to apply for new roles.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Post-Employment Research<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Feedback from exit surveys is especially useful for key learnings and feedback, which can be used in improving your EVP. If the feedback is taken on board, the former employees will feel their feedback is valued and appreciated, leaving a nice lasting impression.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Most Memorable Farewell<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Make the last day of your employees memorable by sharing a personalised webpage curated with messages from colleagues, managers and leadership on their journey so far.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Grand Finale<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Send personalised greetings, hand-picked rewards, celebratory videos, fun facts about the year they joined and even a personalised webpage on important milestones such as service anniversaries.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Retirement Award<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Celebrate your employee\u2019s retirement with a specially curated kit containing a letter from the CEO, a personalised trophy and a memorable experience like a getaway.&nbsp;<\/p>\n\n\n\n<p>A well-thought-out and effective implementation of your EVP can go a long way in building a culture that attracts new talent, keeps top talent and as a result can drive new staff referrals from current and past staff.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There is no doubt we are in an employee market. Organisations\u00a0with an outdated EVP strategy\u00a0not only\u00a0risk\u00a0reducing the pool of top talent to\u00a0recruit\u00a0from\u00a0but also\u00a0increase their chances of higher\u00a0turnover rates.\u00a0<\/p>\n","protected":false},"author":27,"featured_media":535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[{"id":407,"title":"Tom Nash","type":"industry-expert","slug":"tom-nash"}],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[35],"problem-space":[6],"class_list":["post-534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-employee-value-proposition","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How an Effective EVP Strategy Can Boost Staff Referral Programs - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-an-effective-evp-strategy-can-boost-staff-referral-programs\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How an Effective EVP Strategy Can Boost Staff Referral Programs - Australia\" \/>\n<meta property=\"og:description\" content=\"There is no doubt we are in an employee market. Organisations\u00a0with an outdated EVP strategy\u00a0not only\u00a0risk\u00a0reducing the pool of top talent to\u00a0recruit\u00a0from\u00a0but also\u00a0increase their chances of higher\u00a0turnover rates.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-an-effective-evp-strategy-can-boost-staff-referral-programs\/\" \/>\n<meta property=\"og:site_name\" content=\"Australia\" \/>\n<meta property=\"article:published_time\" content=\"2022-05-10T08:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-03T03:48:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-referral-program.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"tmooney\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"tmooney\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-an-effective-evp-strategy-can-boost-staff-referral-programs\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/how-an-effective-evp-strategy-can-boost-staff-referral-programs\/\",\"name\":\"How an Effective EVP Strategy Can Boost Staff Referral Programs - 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