{"id":551,"date":"2023-09-01T08:00:27","date_gmt":"2023-09-01T08:00:27","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?p=551"},"modified":"2025-04-03T14:46:16","modified_gmt":"2025-04-03T03:46:16","slug":"culture-conversations","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/culture-conversations\/","title":{"rendered":"Culture Conversations"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award.jpg\" class=\"biw-hero__bg-image\" alt=\"Employee being congratulated\" style=\"object-position: 46% 39%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award.jpg 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tCulture Conversations\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Welcome to\u00a0<strong>Culture Conversations<\/strong>, your go-to video series for actionable insights on employee and stakeholder engagement. This series aims to be a comprehensive guide for HR professionals, business leaders, and anyone interested in creating a culture of engagement within their employees, sales team and channel partners.<a href=\"https:\/\/www.biworldwide.com.au\/research\/blog\/2023\/culture-conversations\/#below-hero\"><\/a><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Series 1: Rodney Bass<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">September 2023<\/h4>\n\n\n\n<p>Rodney Bass has over 11 years of experience at BI WORLDWIDE working with Fortune 100 companies across a diverse range of engagement including incentive travel, sales incentives and employee engagement.&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/research\/case-studies\/getting-an-engaged-tone\/#below-hero\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1. Rodney Bass: Employee Engagement Trends\" src=\"https:\/\/player.vimeo.com\/video\/852563270?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2. Rodney Bass: Rewarding Engagement\" src=\"https:\/\/player.vimeo.com\/video\/852565312?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3. Rodney Bass: 10 Years of Recognition\" src=\"https:\/\/player.vimeo.com\/video\/852566699?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"4. Rodney Bass: Championing a Channel\" src=\"https:\/\/player.vimeo.com\/video\/852567209?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5. Rodney Bass: The Retention of Recognition\" src=\"https:\/\/player.vimeo.com\/video\/852567391?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-cyan has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Read more from our experts<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-5031 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement content-topic-channel-loyalty content-topic-channel-smart content-topic-communications problem-space-channel-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman with long brown hair and glasses, wearing a striped shirt, sits at a desk smiling. The background is a mix of office scenery and colorful geometric shapes in blue, white, and orange.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6.png 1920w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6-300x169.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6-768x432.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-6-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/boost-channel-incentive-engagement-through-better-communication\/\">Boost channel incentive engagement through better communication<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Incentives fail when partners forget they exist. Learn how structured, multi\u2011channel communication keeps your programme visible, clear and motivating<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5028 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-behavioural-economics content-topic-channel-engagement content-topic-channel-loyalty content-topic-channel-smart problem-space-channel-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman in a yellow sweater sits at a desk with a laptop, holding a mug and smiling. There is a vase with flowers on the table and plants in the background. The setting appears to be a modern, bright office space.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5.png 1920w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5-300x169.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5-768x432.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-5-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-you-should-reward-more-than-the-sale-in-channel-incentives\/\">Why you should reward more than the sale in channel incentives<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Transactional incentives limit impact. Learn how to motivate the behaviours that create revenue &#8211; enablement, presales, adoption &#8211; and build lasting loyalty.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5025 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement content-topic-channel-loyalty content-topic-channel-smart problem-space-channel-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1920\" height=\"1080\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man and woman sit at a desk with a laptop open, reviewing a document together. The woman points to the paper, and the man looks at it attentively. The background features a purple and pink geometric design.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1.png 1920w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1-300x169.png 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1-768x432.png 768w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/04\/website-banners-3-1-1536x864.png 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-mdf-and-rebates-arent-enough-in-channel-incentives\/\">Why MDF and rebates aren\u2019t enough in channel incentives<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Financial incentives motivate the partner business, not the individuals. Learn how to balance MDF, rebates and total rewards to build stronger loyalty.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f5acc2a9aa6)'\/><defs><linearGradient id='69f5acc2a9aa6' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#3EC4D5' stop-opacity='.3' offset='0'\/><stop stop-color='#3EC4D5' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome to\u00a0Culture Conversations, your go-to video series for actionable insights on employee and stakeholder engagement. <\/p>\n","protected":false},"author":27,"featured_media":447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[28,29,22],"problem-space":[6],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-behavioural-economics","content-topic-behavioural-science","content-topic-employee-recognition","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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