{"id":551,"date":"2023-09-01T08:00:27","date_gmt":"2023-09-01T08:00:27","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?p=551"},"modified":"2025-04-03T14:46:16","modified_gmt":"2025-04-03T03:46:16","slug":"culture-conversations","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/culture-conversations\/","title":{"rendered":"Culture Conversations"},"content":{"rendered":"<div class=\"has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award.jpg\" class=\"biw-hero__bg-image\" alt=\"Employee being congratulated\" style=\"object-position: 46% 39%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award.jpg 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/employee-service-award-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tCulture Conversations\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p class=\"wp-block-paragraph\">Welcome to\u00a0<strong>Culture Conversations<\/strong>, your go-to video series for actionable insights on employee and stakeholder engagement. This series aims to be a comprehensive guide for HR professionals, business leaders, and anyone interested in creating a culture of engagement within their employees, sales team and channel partners.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Series 1: Rodney Bass<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">September 2023<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">Rodney Bass has over 11 years of experience at BI WORLDWIDE working with Fortune 100 companies across a diverse range of engagement including incentive travel, sales incentives and employee engagement.&nbsp;<a href=\"https:\/\/www.biworldwide.com.au\/research\/case-studies\/getting-an-engaged-tone\/#below-hero\"><\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"1. Rodney Bass: Employee Engagement Trends\" src=\"https:\/\/player.vimeo.com\/video\/852563270?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2. Rodney Bass: Rewarding Engagement\" src=\"https:\/\/player.vimeo.com\/video\/852565312?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"3. Rodney Bass: 10 Years of Recognition\" src=\"https:\/\/player.vimeo.com\/video\/852566699?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"4. Rodney Bass: Championing a Channel\" src=\"https:\/\/player.vimeo.com\/video\/852567209?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"5. Rodney Bass: The Retention of Recognition\" src=\"https:\/\/player.vimeo.com\/video\/852567391?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-cyan has-global-padding is-layout-constrained wp-container-core-group-is-layout-7957e34b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ef285955 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Read more from our experts<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size wp-block-paragraph\" style=\"line-height:1.6\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-77b04137 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-5347 post type-post status-publish format-standard has-post-thumbnail hentry\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 27% 43%;\" width=\"526\" height=\"291\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/11\/Screenshot-2026-11-03-111729.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman looking thoughtful next to text that reads, Are your channel incentives changing behavior or only rewarding the final result?.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/11\/Screenshot-2026-11-03-111729.png 526w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/11\/Screenshot-2026-11-03-111729-300x166.png 300w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/winning-channel-partner-mindshare\/\">Winning channel partner mindshare<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Channel programs often assume the surest way to get more attention from partners is to put more money at the end of the sale. That logic made sense when vendors were competing primarily on payout. It\u2019s much less useful now that partners are juggling nearly nine vendor programs on average, each asking for training, pipeline development, customer conversations, and other demands.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5330 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-cash-vs-non-cash problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 80% 33%;\" width=\"1280\" height=\"720\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/1792445357148.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A woman holding a laptop and a man pointing at the screen, with the text Dont ask what people want. Design something worth working toward. overlayed.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/1792445357148.jpg 1280w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/1792445357148-300x169.jpg 300w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/1792445357148-1024x576.jpg 1024w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/1792445357148-768x432.jpg 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/the-problem-with-money\/\">The problem with money<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">The research is clear. If you inspire people, they are more likely to rise to the challenge. \n\nCash compensates. Inspiration motivates. \n\nIf you want people to stretch, don\u2019t just ask what they want. Design a reward they can anticipate, experience, remember, and retell.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-5164 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-rewards problem-space-sales-team-motivation\">\n\n<div class=\"has-dynamic-border-radius has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 56% 42%;\" width=\"446\" height=\"256\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/Screenshot-2026-10-19-103235.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Two workers in blue uniforms and hard hats operate machinery in a factory.\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/Screenshot-2026-10-19-103235.png 446w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2026\/10\/Screenshot-2026-10-19-103235-300x172.png 300w\" sizes=\"auto, (max-width: 446px) 100vw, 446px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/why-customer-value-should-shape-your-incentive-strategy\/\">Why customer value should shape your incentive strategy<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Customer value isn&#8217;t created when a customer buys from you. It&#8217;s created when they stay.\n\nDiscover how non-sales teams create customer value through retention, adoption and renewals, and why those behaviours should shape your incentive strategy.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#6af45b452bca7)'\/><defs><linearGradient id='6af45b452bca7' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#3EC4D5' stop-opacity='.3' offset='0'\/><stop stop-color='#3EC4D5' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>Welcome to\u00a0Culture Conversations, your go-to video series for actionable insights on employee and stakeholder engagement. <\/p>\n","protected":false},"author":27,"featured_media":447,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[28,29,22],"problem-space":[6],"class_list":["post-551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-behavioural-economics","content-topic-behavioural-science","content-topic-employee-recognition","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - 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