{"id":761,"date":"2024-03-26T08:00:16","date_gmt":"2024-03-26T08:00:16","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?p=761"},"modified":"2025-04-03T14:43:06","modified_gmt":"2025-04-03T03:43:06","slug":"9-creative-sales-contest-ideas-that-work","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/9-creative-sales-contest-ideas-that-work\/","title":{"rendered":"9 Creative Sales Contest Ideas That Work"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--light alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-light\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/creative-sales-contest-ideas-hero.png\" class=\"biw-hero__bg-image\" alt=\"2 women and a man talking\" style=\"object-position: 42% 17%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/creative-sales-contest-ideas-hero.png 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/creative-sales-contest-ideas-hero-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tMotivate your sales team and boost revenue\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Creative sales contest ideas can motivate your team to reach unprecedented heights, driving new levels of focus and energy. We take a look at what&#8217;s out there and what works best.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>9 Creative Sales Contest Ideas That Work<\/strong>&nbsp;<\/p>\n\n\n\n<p>From telecom customer care centres to heavy-equipment manufacturers, companies in every industry are running sales incentive programs to inspire sales team and channel partner performance. Standard compensation plans can only do so much \u2013 to really increase performance, you need the engagement and motivation that only a well-thought-out, creative sales incentive contest can provide. Paycheques are essential for taking care of bills and living expenses, but nothing beats\u202f<a href=\"https:\/\/www.biworldwide.com.au\/rewards-marketplace\/experiences-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">earning a one-of-a-kind travel experience<\/a>\u202for\u202f<a href=\"https:\/\/www.biworldwide.com.au\/rewards-marketplace\/merchandise-marketplace\/\" target=\"_blank\" rel=\"noreferrer noopener\">choosing the perfect gift\u202f<\/a>&nbsp;(for a friend or family member \u2013 or yourself!)&nbsp;<\/p>\n\n\n\n<p>There are many reasons for sales managers to run a sales contest, such as to:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create focus and excitement\u202faround new or profitable products\u00a0<\/li>\n\n\n\n<li>Engage and motivate sales team reps and channel partners\u00a0<\/li>\n\n\n\n<li>Recognise\u00a0behaviours that lead to success, like training completion or steps to a sale\u00a0<\/li>\n\n\n\n<li>Encourage middle performers to set higher goals\u00a0<\/li>\n\n\n\n<li>Promote healthy competition\u00a0<\/li>\n\n\n\n<li>Reward top performers for success\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>They&#8217;re popular for a reason<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Here are the most common sales incentive contest ideas we\u2019ve seen companies use:&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a01.\u00a0<strong>Do This, Get That<\/strong><\/h3>\n\n\n\n<p>This classic sales incentive contest, rewards sales reps for doing as much of an activity as possible while offering payouts for each activity they complete or sale they make.&nbsp;<\/p>\n\n\n\n<p>For contests that require proof of a behaviour (photo of a sales display, invoice number or date of sale), adding in \u201cclaims\u201d functionality allows for data capture while avoiding payouts for those not engaged in the program.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a02.\u00a0<strong>Step It Up<\/strong><\/h3>\n\n\n\n<p>This plateau sales incentive contest uses two to five pre-determined goal levels and allows sales reps to earn at the highest level they achieve. This can be the perfect fit for sales teams who have been running\u202f<strong>Do This, Get That<\/strong>\u202fincentives programs but need a fresh approach. The flexible nature of this contest allows sales reps to be awarded a combination of awards points, merchandise or even travel awards at the different goal levels.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a03.\u00a0<strong>GoalQuest<\/strong><\/h3>\n\n\n\n<p>This\u202f<a href=\"https:\/\/www.biworldwide.com.au\/solutions\/goalquest\/\" target=\"_blank\" rel=\"noreferrer noopener\">sales incentive contest\u202f<\/a>is carefully designed to engage your entire sales team and drive incremental performance by moving the middle. Using the power of self-selected goals, audience segmentation and all-or-nothing achievement, GoalQuest drives productivity across your entire sales force.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a04.\u00a0<strong>TargetPoint<\/strong><\/h3>\n\n\n\n<p>Instead of focusing on one metric at a time, this sales incentive contest allows leaders to assign sales reps up to five goals simultaneously. Goals and awards can be the same for the entire sales team or they can be unique for each sales rep. Use this structure to focus on key products and metrics, reward multiple behaviours or build a balanced scorecard for sales reps and non-sales team members.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u00a05.\u00a0<strong>Stack Rank<\/strong><\/h3>\n\n\n\n<p>Also known as a leaderboard contest, this is the most commonly-used sales incentive. Use carefully though \u2013 while it\u2019s easy to justify simply rewarding your top sales performers, a leaderboard may have the unintended negative consequence of discouraging engagement in the vast majority of your sales team.&nbsp;<\/p>\n\n\n\n<p>To be most effective, use it to complement other sales incentive contests, offer awards that are motivational and inspiring like points, merchandise or\u202ftravel experiences\u202for pre-determined points throughout the contest period to \u201creset\u201d the sales leaderboard and give more than one group of people a chance to win.<\/p>\n\n\n\n<p>The sales contests examples above are the most popular for one reason:\u202fthey get results. But there are many other creative sales incentives that are effective in driving both sales team and channel partner results. Here are some other sales contest ideas&nbsp;we see gaining in popularity:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. Break the Bank<\/strong><\/h3>\n\n\n\n<p>A competitive variation on the\u202f<strong>Do This, Get That\u202f<\/strong>contest, this sales incentive contest can be useful\u202ffor getting your sales reps off to a fast start. A banner or tracker is posted to the contest\u202fwebsite showing the awards available to earn and creating a sense of urgency. \u202fIt\u2019s then up to the sales reps to rush to complete as many activities or make as many sales as possible before the bank runs out.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7.&nbsp;<strong>Learn &amp; Earn<\/strong>&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.biworldwide.com.au\/contentassets\/432991b80cef4aa49bea3355d1429b46\/imageyvpbk.png\" alt=\"imageyvpbk.png\" \/><\/figure>\n\n\n\n<p>Sales team leaders&nbsp;realise&nbsp;that\u202fproduct knowledge\u202fis a key ingredient in getting appointments and making sales. This sales incentive contest awards reps for&nbsp;participating&nbsp;in training activities and is&nbsp;a very effective&nbsp;way to make sure reps have the knowledge they need to succeed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. Missions and Challenges<\/strong><\/h3>\n\n\n\n<p>Originally created to introduce\u202fgamification\u202finto sales contests, mission-style incentive programs are now seen as a broader way to motivate new sales reps, drive valuable activities, and create urgency in the sales process. Missions provide a clear path for sales reps to follow and reward them as they go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9. Breakthrough<\/strong><\/h3>\n\n\n\n<p>Combining the plateaus of&nbsp;<strong>Step It Up<\/strong>\u202fwith the power of&nbsp;<strong>Do This, Get That<\/strong>, the Breakthrough sales incentive contest gives sales reps the opportunity to earn cumulative awards as performance targets are hit. It\u2019s a great way to motivate sales reps to get out of their comfort zone and set higher goals.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u202f<strong>Ever wonder why most sales contests with high expectations seem to fall short?\u202f<\/strong>&nbsp;<\/h3>\n\n\n\n<p>It might be the fact that they&#8217;re based on faulty assumptions. We&#8217;ve compiled data from over 1,000 incentive programs and came up with\u202f<a href=\"https:\/\/www.biworldwide.com.au\/research\/blog\/2024\/5-sales-contest-mistakes-to-avoid\/\" target=\"_blank\" rel=\"noreferrer noopener\">five of the most common contest mistakes<\/a>\u202fyou might be making right now, it&#8217;s worth a read.&nbsp;<\/p>\n\n\n\n<p>If any of this sounds familiar, it&#8217;s time to consider what really inspires better performance \u2013 and base your next contest on science, not speculation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What\u2019s the right sales contest for my team?<\/strong>&nbsp;<\/h3>\n\n\n\n<p>Both research and experience say there is no one contest that\u2019s perfect for every situation.\u202fHow to motivate\u202f<em>your<\/em>\u202fsales team and channel partners\u202fdepends on the problem you are solving, the team you are trying to motivate, and the budget you have.&nbsp;<\/p>\n\n\n\n<p>Sales team leaders might be satisfied with awarding the efforts of their top 10 performers each month \u2013 but think about all of the performance you\u2019re leaving on the table. If you can motivate\u202f<a href=\"https:\/\/www.biworldwide.com.au\/solutions\/goalquest\/\" target=\"_blank\" rel=\"noreferrer noopener\">middle performers to engage with a sales contest<\/a>, you\u2019ll increase sales double digits in the short term and drive incremental, bottom-line results over time.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Creative sales contest ideas can motivate your team to reach unprecedented heights, driving new levels of focus and energy. We take a look at what&#8217;s out there and what works best.<\/p>\n","protected":false},"author":27,"featured_media":762,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[20,26],"problem-space":[14],"class_list":["post-761","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-employee-performance","content-topic-sales-incentives","problem-space-sales-team-motivation"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Creative Sales Contest Ideas That Work - Australia<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/blog\/9-creative-sales-contest-ideas-that-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Creative Sales Contest Ideas That Work - Australia\" \/>\n<meta property=\"og:description\" content=\"Creative sales contest ideas can motivate your team to reach unprecedented heights, driving new levels of focus and energy. 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