{"id":517,"date":"2025-01-29T04:40:53","date_gmt":"2025-01-29T04:40:53","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-au\/?post_type=webinar&#038;p=517"},"modified":"2025-04-03T15:05:47","modified_gmt":"2025-04-03T04:05:47","slug":"boehringer-ingelheim-webinar-from-reactive-to-strategic","status":"publish","type":"webinar","link":"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/boehringer-ingelheim-webinar-from-reactive-to-strategic\/","title":{"rendered":"Boehringer Ingelheim: From reactive to strategic"},"content":{"rendered":"<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-au\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/720x630px-regpage-bestinclass-22023.jpg\" class=\"biw-hero__bg-image\" alt=\"Woman looking through telescope\" style=\"object-position: 19% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/720x630px-regpage-bestinclass-22023.jpg 720w, https:\/\/www.biworldwide.com\/en-au\/wp-content\/uploads\/sites\/6\/2025\/01\/720x630px-regpage-bestinclass-22023-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tBoehringer Ingelheim: From reactive to strategic\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tWebinar On Demand\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>When it comes to\u202f<a href=\"https:\/\/www.biworldwide.com.au\/sales-team-motivation\/%22%20\/o%20%22Sales%20incentives%22%20\/t%20%22_blank\">sales incentives<\/a>, it\u2019s not enough to just have them \u2013 they need to be strategic, focused, and inspirational to the specific needs of your sales audience.\u00a0<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<p>Watch this webinar to learn 3 key things to focus on when implementing a best-in-class incentive program<a href=\"https:\/\/www.biworldwide.com.au\/research\/blog\/2023\/boehringer-ingelheim-webinar-from-reactive-to-strategic\/#below-hero\">.<\/a><\/p>\n\n\n\n<p>Hear Boehringer Ingelheim\u2019s story on how they restructured their incentive compensation model to drive their product and behavioural needs. Through ideation sessions and annual road maps that layered incentives at the local, regional, and national levels, Boehringer Ingelheim developed a vision and timeline for a total rewards approach to changing behaviour including inspiring, frequent communications, behaviour-based initiatives, and manager-led behavioural recognition into the mix, Boehringer Ingelheim continues to drive their sales rep engagement initiatives.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key learning objectives:&nbsp;<\/h2>\n\n\n\n<p>And finally\u202f<strong>strong, branded, and frequent communication<\/strong>\u202fplans and progress updates to promote a better understanding of the goals and the rewards for their efforts.&nbsp;<\/p>\n\n\n\n<p>The importance of\u202f<strong>developing specific strategies\u202f<\/strong>for engaging sales representatives, including holding ideation sessions to get to the root of the problem before implementing a solution, complementing vs. duplicating their IC Comp and developing annual road maps with focused goals.&nbsp;<\/p>\n\n\n\n<p>Using\u202f<strong>varied, non-cash incentives<\/strong>\u202fto inspire their sales teams which often includes a layered approach by&nbsp;recognising\/rewarding key activities along with on-the-spot recognition to drive the right behaviours. Also offering flexibility for local\/regional focused contests.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Watch Now<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"From reactive to strategic: 3 things to focus on when implementing a best-in-class approach to incentives | BI WORLDWIDE\" src=\"https:\/\/player.vimeo.com\/video\/801384570?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-left bg-angle-accent-cyan has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Watch our other webinars<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"columns-3 wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-25ce596f wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-3393 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-employee-performance content-topic-employee-recognition content-topic-employee-rewards content-topic-sales-incentives content-topic-salesmaker problem-space-employee-engagement problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"728\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Three professionals sit at a table, smiling and talking with laptops and notebooks. Text promotes a webinar on recognition in business, featuring Ken Fairchild and Amy Stern, with their photos and titles displayed.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-300x168.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-1024x573.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/04\/1300x728px-SocialGraphic-Medtronic-OD-42325-768x430.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type webinar\">Webinar<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/driving-business-and-culture\/\">Driving business and culture<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Watch this webinar to learn about how Medtronic leverages their recognition initiatives to drive organisational objectives.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-845 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-employee-value-proposition content-topic-employee-wellbeing problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Whats-Next-For-Work-BShuck-1.25-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"A promotional image for a webinar titled Whats next for work: 2025 featuring Brad Shuck, Ph.D. He is listed as a professor and owner of LEAD Research, LLC. The background includes a lightbulb with sparks. SHRM certification eligible.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Whats-Next-For-Work-BShuck-1.25-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Whats-Next-For-Work-BShuck-1.25-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Whats-Next-For-Work-BShuck-1.25-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Whats-Next-For-Work-BShuck-1.25-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type webinar\">Webinar<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/whats-next-for-work-2025\/\">What&#8217;s next for work 2025<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">The way people work and how companies approach work is constantly evolving. Each year, new patterns of work emerge, and looking into 2025, we see that\u2019s no different.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-517 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-communications content-topic-employee-performance content-topic-sales-incentives problem-space-sales-team-motivation\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1300\" height=\"732\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Boehringer-Ingelheim-Celebrating-moments-that-matter-1.23-1300x732px.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image wp-post-image\" alt=\"Image of a promotional webinar graphic. It features a telescope and text about transitioning from reactive to strategic incentive approaches. Includes details about speakers Brad Norton and Kari Hanson, along with their titles and company, BI Worldwide.\" srcset=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Boehringer-Ingelheim-Celebrating-moments-that-matter-1.23-1300x732px.jpg 1300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Boehringer-Ingelheim-Celebrating-moments-that-matter-1.23-1300x732px-300x169.jpg 300w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Boehringer-Ingelheim-Celebrating-moments-that-matter-1.23-1300x732px-1024x577.jpg 1024w, https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/WebinarOD-Boehringer-Ingelheim-Celebrating-moments-that-matter-1.23-1300x732px-768x432.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type webinar\">Webinar<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-au\/our-work\/webinar\/boehringer-ingelheim-webinar-from-reactive-to-strategic\/\">Boehringer Ingelheim: From reactive to strategic<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">When it comes to\u202fsales incentives, it\u2019s not enough to just have them \u2013 they need to be strategic, focused, and inspirational to the specific needs of your sales audience.\u00a0<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69db417b929e4)'\/><defs><linearGradient id='69db417b929e4' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#3EC4D5' stop-opacity='.3' offset='0'\/><stop stop-color='#3EC4D5' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>","protected":false},"excerpt":{"rendered":"<p>When it comes to\u202fsales incentives, it\u2019s not enough to just have them \u2013 they need to be strategic, focused, and inspirational to the specific needs of your sales audience.\u00a0<\/p>\n","protected":false},"featured_media":1788,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[37,20,26],"problem-space":[14],"class_list":["post-517","webinar","type-webinar","status-publish","has-post-thumbnail","hentry","content-topic-communications","content-topic-employee-performance","content-topic-sales-incentives","problem-space-sales-team-motivation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - 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