{"version":"1.0","provider_name":"India (English)","provider_url":"https:\/\/www.biworldwide.com\/en-in","author_name":"himanshu","author_url":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/author\/himanshu\/","title":"The Blurred Lines of Channel Engagement - India (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"fX1DQnhVa6\"><a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/the-blurred-lines-of-channel-engagement\/\">The Blurred Lines of Channel Engagement<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/the-blurred-lines-of-channel-engagement\/embed\/#?secret=fX1DQnhVa6\" width=\"600\" height=\"338\" title=\"&#8220;The Blurred Lines of Channel Engagement&#8221; &#8212; India (English)\" data-secret=\"fX1DQnhVa6\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/the-blurred-lines-of-channel-engagement.png","thumbnail_width":720,"thumbnail_height":630,"description":"Channel engagement begins with understanding your ecosystem. Whether businesses act as buyers, sellers, or both, the right strategy drives impact. BI WORLDWIDE blends behavioural economics and data insights to design engagement programs that inspire action, build loyalty, and deliver results."}