{"version":"1.0","provider_name":"India (English)","provider_url":"https:\/\/www.biworldwide.com\/en-in","author_name":"himanshu","author_url":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/author\/himanshu\/","title":"Win Over Employees. Win Over Customers. - India (English)","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"dPyokhsR5Q\"><a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/win-over-employees-win-over-customers\/\">Win Over Employees. Win Over Customers.<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/win-over-employees-win-over-customers\/embed\/#?secret=dPyokhsR5Q\" width=\"600\" height=\"338\" title=\"&#8220;Win Over Employees. Win Over Customers.&#8221; &#8212; India (English)\" data-secret=\"dPyokhsR5Q\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/720x630_webhero_evpcvp_2.2018.jpg","thumbnail_width":720,"thumbnail_height":630,"description":"Thriving companies view employee engagement and marketing as two sides of the same coin\u2014you can\u2019t have one without the other. Prioritizing the brand experience for employees is just as important as it is for customers. Here\u2019s why Employee Value Proposition (EVP) and Customer Value Proposition (CVP) must align."}