{"id":511,"date":"2024-07-01T01:44:20","date_gmt":"2024-06-30T20:14:20","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=case-study&p=511"},"modified":"2025-06-18T13:09:20","modified_gmt":"2025-06-18T07:39:20","slug":"driving-employee-engagement-with-corporate-branded-merchandise","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-employee-engagement-with-corporate-branded-merchandise\/","title":{"rendered":"Driving Employee Engagement with Corporate Branded Merchandise"},"content":{"rendered":"
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\n\t\t\t\tDriving Employee Engagement with Corporate Branded Merchandise<\/strong>\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Learn how BI WORLDWIDE India helped a global retail giant boost employee engagement with thoughtfully curated reward hampers.  <\/p>\n\n\n\n

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Impact<\/h2>\n\n\n\n

BI WORLDWIDE India successfully delivered 98% of reward hampers on time across 1000+ pin codes in India within 30 days, despite pandemic-related challenges. This resulted in a significant boost in employee engagement and strengthened emotional connections.<\/p>\n<\/div>\n\n\n\n

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Industry<\/h2>\n\n\n\n

Retail<\/p>\n<\/div>\n\n\n\n

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Problem space<\/h2>\n\n\n\n

Employee Engagement<\/p>\n<\/div>\n\n\n\n

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AUDIENCE<\/h2>\n\n\n\n

Employees<\/p>\n<\/div>\n\n\n\n

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service<\/h2>\n\n\n\n

Brand Merchandise<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

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Challenge<\/strong><\/p>\n\n\n\n

A global retail giant was looking to curate and deliver customised reward hampers to boost employee engagement during the pandemic. Eyeing to deliver online, yet meaningful experiences, the brand looked at a thoughtfully-curated \u201cjoy box\u201d \u2013 a mix of hedonic customised rewards \u2013 to be delivered to at least 90% of the employees\u2019 doorstep within 30 days. However, the pandemic-induced global and local supply chain disruptions posed several logistical obstacles, for a large workforce geographically dispersed across the country. The brand needed a reliable brand merchandise partner to ensure seamless and timely delivery of these hampers.<\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

To implement the plan successfully, BI WORLDWIDE India deployed exclusive resources for sourcing, pre- and post-customisation quality control, packaging, and logistics. We partnered with around 20 sourcing and production organisations from across prime cities in India to accelerate sourcing and with 5 logistics service providers for seamless last-mile delivery of the essential products. Roadways, airways, and even last-mile hand delivery were adopted as primary modes of transport. Production and dispatches were carried out simultaneously in phases, and dispatches to the remotest and distant locations were prioritised. Similarly, easy tracking of the shipments was facilitated with the help of API integrations with logistics partners. This enabled real-time, end-to-end visibility of supply chain management through SMS notifications and automated delivery MIS.<\/p>\n\n\n\n

Impact<\/strong> <\/p>\n\n\n\n

BI WORLDWIDE India\u2019s comprehensive approach that prioritised not only product quality but also seamless project execution with real-time tracking data on shipments, proved to be a hugely successful endeavour. <\/p>\n\n\n\n

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