{"id":610,"date":"2023-08-28T17:15:55","date_gmt":"2023-08-28T11:45:55","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=case-study&p=610"},"modified":"2025-06-18T13:32:46","modified_gmt":"2025-06-18T08:02:46","slug":"reinventing-distributor-engagement-strategies-through-business-infra-based-rewards","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/reinventing-distributor-engagement-strategies-through-business-infra-based-rewards\/","title":{"rendered":"Reinventing Distributor Engagement Strategies Through Business Infra Based Rewards"},"content":{"rendered":"
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\n\t\t\t\tReinventing Distributor Engagement Strategies Through Business Infra Based Rewards\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Discover how BI WORLDWIDE India developed an innovative distributor engagement strategy using a market development fund, leading to a 2.5X revenue growth for a leading automotive and industrial engineered solutions brand.<\/p>\n\n\n\n

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Impact<\/h2>\n\n\n\n

BI WORLDWIDE India’s strategies resulted in 80% of distributors hitting their targets, 1.5X growth in retail network within 1 year, and 2.5X revenue growth over 3 years, leading to a long-term partnership with 15% year-on-year growth for 8 years.<\/p>\n<\/div>\n\n\n\n

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Industry<\/h2>\n\n\n\n

Industrial Bearings<\/p>\n<\/div>\n\n\n\n

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Problem space<\/h2>\n\n\n\n

Channel Performance<\/p>\n<\/div>\n\n\n\n

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AUDIENCE<\/h2>\n\n\n\n

Distributors <\/p>\n<\/div>\n\n\n\n

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technology<\/h2>\n\n\n\n

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Challenge<\/strong><\/p>\n\n\n\n

A leading global industrial bearings manufacturer was running a traditional incentive scheme for its network of 100 distributors, who in turn worked with 5,000 retailers. The brand wanted to revamp this scheme to significantly boost engagement and loyalty. These high-net-worth distributors typically relied on existing business and were not dedicating resources to marketing or expanding the brand’s reach. The brand needed a unique, strategic loyalty program that would encourage distributors to invest in activities such as marketing, customer engagement, and brand awareness.<\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

BI WORLDWIDE India provided a range of innovative solutions to address the brand\u2019s challenges with its existing incentive scheme. The first step was to introduce a point-based loyalty program, where distributors would earn points quarterly, in addition to the benefits from existing sales incentive schemes for meeting business targets. These points could be redeemed for rewards in two categories related to business infrastructure: <\/p>\n\n\n\n