{"id":627,"date":"2023-08-13T18:03:00","date_gmt":"2023-08-13T12:33:00","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=case-study&p=627"},"modified":"2025-06-18T13:10:48","modified_gmt":"2025-06-18T07:40:48","slug":"driving-influencer-sales-and-engagement-through-loyalty","status":"publish","type":"case-study","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/","title":{"rendered":"Driving Influencer Sales and Engagement Through Loyalty"},"content":{"rendered":"
\n\t
\n\t\t\t\t\t
\n\t\t\t\t
Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t
<\/div>\n\t\t\t\t\t\t\t\t\"A\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t

\n\t\t\t\tDriving Influencer Sales and Engagement Through Loyalty\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
\n\t\t\t\t\t\n\n

Learn how BI WORLDWIDE India strengthened multi-brand outlet sales for a leading mattress brand with an intuitive, multi-lingual mobile solution resulting in 2.4X increase in engaged influencer base.<\/p>\n\n\n\n

Let’s Talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
\n
\n
\n

Impact<\/h2>\n\n\n\n

BI WORLDWIDE India\u2019s enhancements to the brand\u2019s loyalty program resulted in impressive outcomes within a year. The influencer base grew by 1.6X, engagement surged with a 2.4X increase in active influencers, and reward redemption requests per influencer rose by 2.2X. These successes have prompted the brand to extend the program\u2019s approach to other channel partners in its distribution network.<\/p>\n<\/div>\n\n\n\n

\n
\n
\n

Industry<\/h2>\n\n\n\n

FMCG (Foam)<\/p>\n<\/div>\n\n\n\n

\n

Problem space<\/h2>\n\n\n\n

Channel Performance<\/p>\n<\/div>\n\n\n\n

\n

audience<\/h2>\n\n\n\n

Influencers (Carpenters)<\/p>\n<\/div>\n\n\n\n

\n

Technology<\/h2>\n\n\n\n

Channel Smart<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n

\n

Challenge<\/strong><\/p>\n\n\n\n

A leading Indian mattress company wanted to strengthen ties with its influencers, i.e. carpenters, to drive multi-brand outlet sales through a loyalty program. The brand\u2019s existing program was transactional, with low visibility into the tertiary channel, delayed recognition, and an inefficient reward redemption and delivery process, causing dissatisfaction and churn. An initial survey revealed that 85% of carpenters cited technical delays in processing reward redemptions as their main pain point. The brand wanted to offer a more meaningful incentive structure and an aspirational range of rewards to increase product adoption by this last-mile influencer community.<\/p>\n\n\n\n

Solution<\/strong><\/p>\n\n\n\n

BI WORLDWIDE India\u2019s first order of business to streamline the existing loyalty program was to introduce an online interface, in the form of a multi-lingual app in Hindi and English. The app allowed easy navigation for tracking sales, reward points earned, and redemptions. A dedicated multilingual helpdesk was also established to quickly resolve any program-related queries.<\/p>\n\n\n\n

A multi-channel communication strategy, including WhatsApp, SMS, push notifications, and outbound calling campaigns, was implemented to keep carpenters informed about participation benefits, terms, and ongoing promotions. Additionally, BI WORLDWIDE India developed an extensive rewards marketplace offering over 3,500 aspirational non-cash items, which helped build trust and loyalty with channel partners. To enhance the user experience, seamless reward delivery tracking notifications were also included in the program.<\/p>\n\n\n\n

Impact<\/strong> <\/p>\n\n\n\n

BI WORLDWIDE India\u2019s strategic improvements to the brand\u2019s loyalty program led to remarkable business results for the brand within a year-

–   1.6X <\/strong>increase in the overall influencer base
–   2.4X <\/strong>increase in the engaged influencer base
–   2.2x <\/strong>increase in reward redemption requests per influencer<\/p>\n\n\n\n

Building on this success, the brand is now looking to replicate this approach with other channel partners in its distribution network.



<\/p>\n<\/div>\n\n\n\n

\n
\n

Download the case study.<\/h2>\n\n\n\n
BIW_India_Channel_Case Study_FMCG Foam_Influencers<\/a>Download the PDF<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Learn how BI WORLDWIDE India strengthened multi-brand outlet sales for a leading mattress brand with an intuitive, multi-lingual mobile solution resulting in 2.4X increase in engaged influencer base.<\/p>\n","protected":false},"featured_media":632,"template":"","meta":{"case_study_logo":0,"unique_title":"","unique_cta":"","featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[54,40,42],"problem-space":[41],"class_list":["post-627","case-study","type-case-study","status-publish","has-post-thumbnail","hentry","content-topic-carpenter-loyalty-program","content-topic-channel-smart","content-topic-influencer-loyalty-program","problem-space-channel-performance"],"yoast_head":"\nDriving Influencer Engagement Through Loyalty | BI WORLDWIDE India<\/title>\n<meta name=\"description\" content=\"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Driving Influencer Engagement Through Loyalty | BI WORLDWIDE India\" \/>\n<meta property=\"og:description\" content=\"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T07:40:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\",\"name\":\"Driving Influencer Engagement Through Loyalty | BI WORLDWIDE India\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png\",\"datePublished\":\"2023-08-13T12:33:00+00:00\",\"dateModified\":\"2025-06-18T07:40:48+00:00\",\"description\":\"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png\",\"width\":1280,\"height\":720,\"caption\":\"A man in a blue t-shirt is examining a mattress in a store. He is touching the corner of the mattress while kneeling, with various other mattresses in the background. The store has bright lighting and a modern interior.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/en-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Case Studies\",\"item\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Driving Influencer Sales and Engagement Through Loyalty\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/\",\"name\":\"India (English)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/en-in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Driving Influencer Engagement Through Loyalty | BI WORLDWIDE India","description":"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/","og_locale":"en_US","og_type":"article","og_title":"Driving Influencer Engagement Through Loyalty | BI WORLDWIDE India","og_description":"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.","og_url":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/","og_site_name":"India (English)","article_modified_time":"2025-06-18T07:40:48+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/","url":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/","name":"Driving Influencer Engagement Through Loyalty | BI WORLDWIDE India","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/en-in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage"},"image":{"@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage"},"thumbnailUrl":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png","datePublished":"2023-08-13T12:33:00+00:00","dateModified":"2025-06-18T07:40:48+00:00","description":"Learn how a top brand increased influencer loyalty and sales using BI WORLDWIDE\u2019s powerful engagement and rewards solutions.","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#primaryimage","url":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png","contentUrl":"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png","width":1280,"height":720,"caption":"A man in a blue t-shirt is examining a mattress in a store. He is touching the corner of the mattress while kneeling, with various other mattresses in the background. The store has bright lighting and a modern interior."},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/en-in\/"},{"@type":"ListItem","position":2,"name":"Case Studies","item":"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/"},{"@type":"ListItem","position":3,"name":"Driving Influencer Sales and Engagement Through Loyalty"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/en-in\/#website","url":"https:\/\/www.biworldwide.com\/en-in\/","name":"India (English)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/en-in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/case-study\/627","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/types\/case-study"}],"version-history":[{"count":12,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/case-study\/627\/revisions"}],"predecessor-version":[{"id":4157,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/case-study\/627\/revisions\/4157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/media\/632"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/media?parent=627"}],"wp:term":[{"taxonomy":"content-topic","embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/content-topic?post=627"},{"taxonomy":"problem-space","embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/problem-space?post=627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}