{"id":1024,"date":"2023-11-04T17:55:14","date_gmt":"2023-11-04T12:25:14","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=insights-lab&p=1024"},"modified":"2025-06-18T13:35:40","modified_gmt":"2025-06-18T08:05:40","slug":"channel-partner-engagement-research-insights-2023-building-and-construction","status":"publish","type":"insights-lab","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/","title":{"rendered":"Channel Partner Engagement Research Insights 2023: Building and Construction"},"content":{"rendered":"
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Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t
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\n\t\t\t\t72%<\/em> of Building and Construction Channel Partners are Waiting to be Engaged\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tChannel Partner Engagement Research 2023 | BI WORLDWIDE India & KANTAR\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
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BIW-Drivers of channel partners engagement- Building & Construction eBook<\/a>Download Insights<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Cementing Brand-Partner Bonds<\/h2>\n\n\n\n

In a growing economy like India, the building and construction sector plays a crucial role in driving development. Spanning categories like cement, paint, steel, tiles, plywood, and other materials, the industry relies on channel partners to power sales. Yet, a recent BI WORLDWIDE study revealed a critical challenge\u201461% of channel partners in this sector feel “trapped.”<\/strong> Their commitment to brands is not fueled by loyalty but by a lack of alternatives, making engagement an on-going challenge.<\/p>\n\n\n\n

This highly unorganised industry faces unique hurdles. With a complex channel partner landscape, brands struggle with recall in a crowded loyalty space\u2014competing across programs for masons, carpenters, dealers, and contractors. Traditional loyalty programs often suffer from operational inefficiencies, fraud, and delays, leading to partner dissatisfaction. Sales teams often find themselves entangled in operational tasks like order processing and credit management, while the lack of real-time sales visibility makes it harder for brands to navigate market dynamics.<\/p>\n\n\n\n

BI WORLDWIDE India\u2019s collaborative research with KANTAR has led to a deeper understanding of channel partners expectations and preferences. The study highlights that channel partners that work with building and construction brands are highly driven by rewards and incentives, but interestingly also place a great deal of importance on the learning opportunities that brands provide them. Training on product information, latest market trends, business basics like customer acquisition and operations optimisation are all areas they have expressed interest in learning about \u2013 Brands that invest in these areas stand to gain a significant competitive edge.<\/p>\n\n\n\n

To help brands act on these insights, BI WORLDWIDE India has developed proprietary engagement measurement tools like the Affection Matrix<\/strong> and strategic solution frameworks like IBC\u2014Invest, Build, Consider.<\/strong> These proven tools empower building and construction brands to drive deeper engagement and long-term loyalty.<\/p>\n\n\n\n

Laying the Foundation for a Loyal Channel Partner Network<\/h2>\n\n\n\n

BI WORLDWIDE India has designed and executed high-impact loyalty programs for dealers, carpenters, and masons in the building and construction sector. One leading brand in this industry saw remarkable results\u201499% of its dealers rated their overall experience as 4\/5, 90% of dealers activated their profiles within two months, and 75% dealers transacted regularly on the platform. These success metrics demonstrate the power of a well-designed loyalty program in driving engagement, even in a highly competitive and unorganised industry.<\/p>\n\n\n\n

Understanding what motivates channel partners and aligning loyalty programs to their needs\u2014through meaningful rewards, continuous training, and seamless program execution\u2014transforms engagement. When partners feel valued and supported, they evolve into loyal brand advocates, driving sustainable growth.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ready to elevate your channel performance? <\/h2>\n\n\n\n
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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Elevate your channel partner engagement with BI WORLDWIDE. Build solid channel partner relationships in the building and construction industry with cutting-edge channel engagement strategies. <\/p>\n","protected":false},"featured_media":2162,"template":"","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[63],"problem-space":[41],"class_list":["post-1024","insights-lab","type-insights-lab","status-publish","has-post-thumbnail","hentry","content-topic-channel-engagement-research","problem-space-channel-performance"],"yoast_head":"\n2023 Insights \u2013 Building Sector Loyalty<\/title>\n<meta name=\"description\" content=\"Uncover how to enhance channel partner engagement in the building and construction sector with data-backed research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"2023 Insights \u2013 Building Sector Loyalty\" \/>\n<meta property=\"og:description\" content=\"Uncover how to enhance channel partner engagement in the building and construction sector with data-backed research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T08:05:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/BC_banner-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/\",\"name\":\"2023 Insights \u2013 Building Sector Loyalty\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/BC_banner-small.jpg\",\"datePublished\":\"2023-11-04T12:25:14+00:00\",\"dateModified\":\"2025-06-18T08:05:40+00:00\",\"description\":\"Uncover how to enhance channel partner engagement in the building and construction sector with data-backed research.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-building-and-construction\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/BC_banner-small.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/BC_banner-small.jpg\",\"width\":787,\"height\":500,\"caption\":\"A man wearing a yellow hard hat and pink shirt, arms crossed, stands in front of a backdrop showing a construction site at sunset. 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