{"id":1084,"date":"2023-12-04T21:06:33","date_gmt":"2023-12-04T15:36:33","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=insights-lab&p=1084"},"modified":"2025-06-18T13:26:33","modified_gmt":"2025-06-18T07:56:33","slug":"channel-partner-engagement-research-insights-2023-oil-gas","status":"publish","type":"insights-lab","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/","title":{"rendered":"Channel Partner Engagement Research Insights 2023: Oil & Gas"},"content":{"rendered":"
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\n\t\t\t\t73%<\/em> of Oil & Gas Channel Partners Seek Stronger Brand Connections\t\t\t<\/h1>\n\t\t\t\t\t\t\t

\n\t\t\t\t\tChannel Partner Engagement Research 2023 | BI WORLDWIDE India & KANTAR\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t
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BIW-Drivers of channel partners engagement- Oil & Gas Industry eBook<\/a>Download Insights<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n
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Building a Resilient Oil & Gas Channel Partner Network<\/strong><\/h2>\n\n\n\n

The oil and gas sector is a cornerstone of India\u2019s economy, influencing key decisions across industries. This high-stakes market presents unique challenges\u2014market volatility, complex supply chains, and strict regulatory and environmental standards. Oil and gas brands often struggle with limited visibility into tertiary sales, and their less tech-savvy channel partners make digital adoption a slow process. In the competitive lubricants market, achieving top-of-mind recall remains a constant challenge. These complexities make it critical for brands to strengthen channel engagement with smarter, more strategic solutions.<\/p>\n\n\n\n

A recent BI WORLDWIDE study revealed that 65% of channel partners in India\u2019s oil and gas sector feel \u201ctrapped.\u201d<\/strong> Many channel partners remain with a brand not out of loyalty, but because they perceive a lack of alternatives. Despite their dissatisfaction, they\u2019re often reluctant to change, held back by a reputation-driven mindset. <\/p>\n\n\n\n

To better understand what drives engagement in the oil and gas sector, BI WORLDWIDE India partnered with KANTAR to uncover key insights into channel partners’ motivations. The study revealed that rewards, incentives, and recognition are critical for keeping partners engaged. Brands that balance aspirational and practical rewards\u2014and celebrate milestones through appreciation events, newsletters, and digital platforms\u2014can build stronger connections. Channel partners also value fast and transparent reward fulfillment. By investing in real-time tracking and dedicated helpdesks, brands can significantly enhance partner experience.<\/p>\n\n\n\n

To turn these insights into action, BI WORLDWIDE India developed proprietary tools like the Affection Matrix<\/strong> and the IBC Solution Framework<\/strong>\u2014Invest, Build, Consider. These tools enable oil and gas brands to design high-impact loyalty programs for distributors, influencers (such as mechanics and service station attendants), and other key channel partners, driving deeper engagement and strengthening relationships across the network.<\/p>\n\n\n\n

Energizing Channel Partner Relationships with Data-Driven Loyalty Programs<\/h2>\n\n\n\n

BI WORLDWIDE India has delivered transformative channel loyalty solutions in the oil and gas sector, driving measurable results. One leading brand saw a 30% increase in tertiary sales, a 91% satisfaction score among loyalty program participants, and double the engagement of active last-mile sales influencers on the platform.<\/p>\n\n\n\n

In an industry where safety, reliability, and operational efficiency are paramount, a well-rounded channel engagement strategy that combines rewards, recognition, technology, and transparent communication can make all the difference. By aligning with the unique needs of channel partners, oil and gas brands can build lasting, mutually beneficial partnerships that drive sustainable growth and resilience.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Ready to elevate your channel performance? <\/h2>\n\n\n\n
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Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Refuel your channel partner relationships with BI WORLDWIDE. Transform your oil & gas business with data-driven, tech-enabled, and customised channel engagement solutions.<\/p>\n","protected":false},"featured_media":2156,"template":"","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[63],"problem-space":[41],"class_list":["post-1084","insights-lab","type-insights-lab","status-publish","has-post-thumbnail","hentry","content-topic-channel-engagement-research","problem-space-channel-performance"],"yoast_head":"\nOil & Gas Channel Partner Insights \u2013 2023<\/title>\n<meta name=\"description\" content=\"Explore how engagement trends are shifting among channel partners in the oil & gas sector in this latest research.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Oil & Gas Channel Partner Insights \u2013 2023\" \/>\n<meta property=\"og:description\" content=\"Explore how engagement trends are shifting among channel partners in the oil & gas sector in this latest research.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T07:56:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/12\/OG_banner-small.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"787\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/\",\"name\":\"Oil & Gas Channel Partner Insights \u2013 2023\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/12\/OG_banner-small.jpg\",\"datePublished\":\"2023-12-04T15:36:33+00:00\",\"dateModified\":\"2025-06-18T07:56:33+00:00\",\"description\":\"Explore how engagement trends are shifting among channel partners in the oil & gas sector in this latest research.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-oil-gas\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/12\/OG_banner-small.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/12\/OG_banner-small.jpg\",\"width\":787,\"height\":494,\"caption\":\"A person in a blue uniform refuels a motorcycle with a green gasoline nozzle at a gas station. 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