{"id":1909,"date":"2022-11-16T18:00:23","date_gmt":"2022-11-16T12:30:23","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=news&#038;p=1909"},"modified":"2025-06-18T13:14:11","modified_gmt":"2025-06-18T07:44:11","slug":"bi-worldwide-india-shares-new-perspectives-and-trends-in-b2b-marketing","status":"publish","type":"news","link":"https:\/\/www.biworldwide.com\/en-in\/news\/bi-worldwide-india-shares-new-perspectives-and-trends-in-b2b-marketing\/","title":{"rendered":"BI WORLDWIDE India Shares New Perspectives and Trends in B2B Marketing"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg\" alt=\"Smiling man wearing glasses and orange shirt looks to the side, standing next to a smiling woman with curly hair in an orange sweater, against a blurred background with abstract purple and orange shapes.\" class=\"biw-hero__bg-image\" style=\"object-position: 71% 41%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t\t<span class=\"biw-hero__published-date\">\n\t\t\t\t\tNovember 16, 2022\t\t\t\t<\/span>\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tBI WORLDWIDE India Shares New Perspectives and Trends in B2B Marketing\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p><\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">BI WORLDWIDE India Shares New Perspectives and Trends in B2B Marketing<\/h2>\n\n\n\n<p>How is B2B marketing evolving in India? What role does applied behavioural science play in driving loyalty and engagement? And what are the latest trends shaping workforce management today?<\/p>\n\n\n\n<p>In an exclusive interview with <strong>The Wise Marketer<\/strong>, <strong>Sukesh Jain, CEO of BI WORLDWIDE India<\/strong>, and <strong>Jason Mosakowski, VP International<\/strong>, shared their insights on the future of B2B engagement, workforce management challenges, and the latest research on channel loyalty.<\/p>\n\n\n\n<p>The discussion covered:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Emerging trends in the Indian B2B market<\/strong> and how engagement strategies are evolving<\/li>\n\n\n\n<li><strong>Workforce management challenges<\/strong> and the role of behavioural science in navigating them<\/li>\n\n\n\n<li><strong>New research on channel loyalty<\/strong> and how brands can optimise engagement programs<\/li>\n<\/ul>\n\n\n\n<p>This interview, conducted by <em>The Wise Marketer<\/em>, explores how brands can leverage behavioural science, technology, and data-driven strategies to drive lasting impact. <\/p>\n\n\n\n<p>This interview is also available on <a href=\"https:\/\/thewisemarketer.com\/bi-worldwide-india-shares-new-perspectives-and-trends-in-b2b-marketing\/\">The Wise Marketer<\/a><\/p>\n<\/div>\n\n\n\n<div style=\"--image-aspect-ratio: 16\/9;--video-aspect-ratio: 16\/9;\" class=\"wp-block-biw-block-theme-video-block\"data-modal-id=\"modal-69dedda219f7b\">\n\t<div class=\"video-block__content-wrapper\">\n\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/thumb-3.jpg\" class=\"video-block__image has-dynamic-border-radius\" alt=\"Promotional image with text about BI Worldwide Indias new marketing strategies inspired by behavioral psychology. 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