{"id":2277,"date":"2022-12-28T12:13:09","date_gmt":"2022-12-28T06:43:09","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=news&#038;p=2277"},"modified":"2025-06-18T13:12:22","modified_gmt":"2025-06-18T07:42:22","slug":"trendsetter-in-mice-industry","status":"publish","type":"news","link":"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/","title":{"rendered":"Trendsetter In MICE Industry"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png\" class=\"biw-hero__bg-image\" alt=\"A man in a suit gives a presentation on stage, using a laptop. He gestures with one hand while facing a large, blurred audience. The setting suggests a conference or seminar.\" style=\"object-position: 9% 26%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t\t<span class=\"biw-hero__published-date\">\n\t\t\t\t\tDecember 28, 2022\t\t\t\t<\/span>\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tTrendsetter In MICE Industry\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p><em>BI WORLDWIDE has emerged as one of the best employee engagement and channel loyalty solution providers in India, with a mission to put its engagement expertise to work for its customers.<\/em>\u00a0\u00a0<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>BI WORLDWIDE \u2013 Trendsetter In MICE Industry Of India<\/strong><\/h2>\n\n\n\n<p>BI WORLDWIDE has emerged as one of the best employee engagement and channel loyalty solution providers in India, with a mission to put its engagement expertise to work for its customers. In a conversation with the Chief Executive Officer, BI Worldwide, Sukesh Jain explained how clients and the firm\u2019s end consumers are at the center of solution methodology, which is driven by agile practices, custom solutions, and leveraging behavioural science, design thinking, and domain leadership.<\/p>\n\n\n\n<p>Jain said, \u201cA lot has changed in the last couple of years, from our lifestyle to the way we work and collaborate, how we do our business and manage client and other stakeholder relationships. Being an agile organisation, adapting to changing consumer behaviour has always been our priority and way of our innovative culture.\u201d The firm co-creates solutions with its clients, partners, and associates to ensure value creation, business outcomes, and return on investment. Owing to its agile processes and program delivery methodologies, the firm has successfully enabled close to 100+ clients in India with various employee reward &amp; recognition programs, sales and channel incentive solutions, and channel events.<\/p>\n\n\n\n<p>\u201cLooking at the diverse set of industries, clients, markets we are currently serving, and owing to dynamic market conditions \u2013 BI WORLDWIDE believes in designing and developing custom solutions to meet clients\u2019 and their audiences\u2019 expectations. One size fit all approach does not suffice the requirement of today\u2019s fast changing business environment,\u201d added Jain. Their 70+ years of expertise in loyalty and engagement domain enables the firm to create custom solutions in a cost-effective manner that produce results for their 300+ clients, and 8.6 million participants spread across 164 countries.<\/p>\n\n\n\n<p>The company\u2019s core strength lies in applying principles of behavioural science, design thinking tools &amp; methodology and combining them with their domain research and thought leadership while creating value and ROI-based solutions for their clients. \u201cBe it an all-employee recognition program launch or a way to reward top sales performers through travel incentives or driving engagement with dealers, and retailers. &nbsp;Even to the extended channel audiences such as mechanics, painters, masons, electricians, plumbers, farmers, agents, and more through community meet-ups, partner events, etc. We build everything based on science, research, and our experience of almost 8 decades in the loyalty and engagement domain,\u201d explains Jain.<\/p>\n\n\n\n<p>BI WORLDWIDE is a global leader &amp; India\u2019s foremost in delivering measurable tech-enabled loyalty &amp; engagement solutions inspired by applied behavioural science. The firm globally serves over 8.6 million participants and 300 clients (7 out of the top 10 fortune 500 companies) across 164 countries. \u00a0Their worldwide network of offices and partnerships not only gives the company unmatched local resources but also allows it to deliver culturally-relevant Rewards, Recognition &amp; Incentive solutions no matter where its customers and its audiences are located.<\/p>\n\n\n\n<p>BI WORLDWIDE\u2019s Global Technology Solutions (GTS) division is a hub of 150+ young and dynamic technology experts working on developing and delivering world-class tech-enabled solutions. GTS enables the company to support India and all international client programs, development of new products, RPAs, AI and ML-based data analytics, and security compliances to protect customer and program data. \u201cWe recently moved to a brand-new office at Ascendas IT Park in\u00a0<a href=\"https:\/\/www.businessworld.in\/topics\/Chennai-30\">Chennai<\/a>, designed with a focus on driving collaboration, enabling design thinking, and delivering high-end solutions,\u201d said Jain. The entire office is placed inside a certified green building ensuring a sustainable work environment.<\/p>\n\n\n\n<p>This article is written by Sukesh Jain, CEO BI WORLWIDE India and is also available on&nbsp;<a href=\"https:\/\/www.businessworld.in\/article\/BI-Worldwide-The-Trendsetter-In-MICE-Industry-Of-India-\/25-08-2022-443730\/\" target=\"_blank\" rel=\"noreferrer noopener\">BusinessWorld<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Three cheers to BI WORLDWIDE India winning the GPTW\u00ae certification, an affirmation of its High-Trust, High-PerformanceTM work culture. <\/p>\n","protected":false},"featured_media":2280,"template":"","meta":{"footnotes":""},"news-topic":[],"class_list":["post-2277","news","type-news","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BI WORLDWIDE: A Trendsetter in the MICE Industry<\/title>\n<meta name=\"description\" content=\"Discover how BI WORLDWIDE is transforming the MICE industry with innovation, technology, and impactful engagement solutions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BI WORLDWIDE: A Trendsetter in the MICE Industry\" \/>\n<meta property=\"og:description\" content=\"Discover how BI WORLDWIDE is transforming the MICE industry with innovation, technology, and impactful engagement solutions.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T07:42:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png\" \/>\n\t<meta property=\"og:image:width\" content=\"720\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/\",\"name\":\"BI WORLDWIDE: A Trendsetter in the MICE Industry\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png\",\"datePublished\":\"2022-12-28T06:43:09+00:00\",\"dateModified\":\"2025-06-18T07:42:22+00:00\",\"description\":\"Discover how BI WORLDWIDE is transforming the MICE industry with innovation, technology, and impactful engagement solutions.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/trendsetter-in-mice-industry\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/mice.png\",\"width\":720,\"height\":630,\"caption\":\"A man in a suit gives a presentation on stage, using a laptop. 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