{"id":6175,"date":"2026-06-02T13:00:35","date_gmt":"2026-06-02T07:30:35","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?post_type=news&#038;p=6175"},"modified":"2026-06-02T13:00:36","modified_gmt":"2026-06-02T07:30:36","slug":"3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter","status":"publish","type":"news","link":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/","title":{"rendered":"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter"},"content":{"rendered":"\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading is-style-default is-style-default is-style-default has-gradient-fill has-gradient-fill-purple\"><strong>3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter<\/strong><\/h2>\n\n\n\n<p><em>The campaign spotlights BI WORLDWIDE\u2019s 75+ years of expertise in helping brands build high-performing channel ecosystems at scale.<\/em><\/p>\n<\/div>\n\n\n\n<p><strong><strong>New Delhi<\/strong>, India,\u00a0May\u00a028,\u00a02026:\u00a0<\/strong><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">BI WORLDWIDE India<\/a>, an industry leader in engagement and loyalty solutions, has launched the\u00a0#ChannelSalesExcellence campaign\u00a0\u2013 a strategic initiative to help trade marketing brands navigate the complexities of India\u2019s dynamic channel distribution landscape.<\/p>\n\n\n\n<p>The campaign positions&nbsp;<a href=\"https:\/\/www.biworldwide.com\/\">BI WORLDWIDE<\/a>&nbsp;as a&nbsp;<em>consultative partner in growth,&nbsp;<\/em>that helps brands move beyond transactional incentives, to design KPI-first channel loyalty programs that deliver business impact.<\/p>\n\n\n\n<p>BI WORLDWIDE\u2019s consultative approach extends across strategy, program design, execution and optimisation \u2013 supporting brands at every stage of the loyalty journey. Rooted in behavioural science, deep domain expertise and the organisation\u2019s proprietary Design Code\u2122&nbsp;methodology, it helps create human-centric partner experiences that strengthen engagement and accelerate growth.<\/p>\n\n\n\n<p><strong>A Partner for Your Partners<\/strong><\/p>\n\n\n\n<p>In a world where nearly 75% of global trade flows through indirect channels such as distributor, dealer and retailer networks, channel partners are not just a route to the market; they often make or break a brand. Winning partner loyalty means winning customer loyalty, which is why brands invest millions in channel loyalty programs.<\/p>\n\n\n\n<p>Yet,&nbsp;BI WORLDWIDE and Kantar\u2019s pioneering research \u2013&nbsp;<a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-2023\/\"><strong>Drivers of Channel Partner Engagement to Enhance Brand Preference*<\/strong><\/a>,<strong>&nbsp;<\/strong>reveals a striking crisis \u2013&nbsp;<em>3 out of 4 channel partners in India feel disengaged with the brand they represent.<\/em><\/p>\n\n\n\n<p>This huge engagement gap forms the foundation of the&nbsp;#ChannelSalesExcellence campaign&nbsp;\u2013 a disruptive vision to help brands turn partner disengagement into measurable results.&nbsp;<\/p>\n\n\n\n<p>Bringing this vision to life, the campaign unfolds across two strategic phases:&nbsp;<\/p>\n\n\n\n<p>The first phase \u2013&nbsp;<strong>Belief<\/strong>, focuses on the evolving complexities of channel engagement, while reinforcing trust in BI WORLDWIDE\u2019s deep understanding of&nbsp;channel dynamics across industries.<\/p>\n\n\n\n<p>The second phase \u2013&nbsp;<strong>Engage &amp; Empower<\/strong><em>,&nbsp;<\/em>shifts the focus on solutions \u2013&nbsp;BI WORLDWIDE\u2019s integrated engagement ecosystem, combining&nbsp;Channel Solutions suite,&nbsp;<a href=\"https:\/\/www.biworldwide.com\/en-in\/customer-success-framework\/\">Design Code<\/a>\u2122<a href=\"https:\/\/www.biworldwide.com\/en-in\/customer-success-framework\/\">&nbsp;methodology<\/a>, the&nbsp;Channel Performance Model, behavioural science expertise and more, to help transform the challenges into performance.&nbsp;<\/p>\n\n\n\n<p>The core of the campaign is a strong thought leadership approach, bringing together&nbsp;research insights,&nbsp;strategic frameworksand&nbsp;consultative expertise&nbsp;to help channel leaders amplify business growth. The campaign explores the evolving realities, shaping channel loyalty in India today with insights on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Top engagement challenges across industries<\/li>\n\n\n\n<li><a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners\/\">Impact of cash vs. non-cash rewards<\/a><\/li>\n\n\n\n<li>Say-do gap in partner preferences<\/li>\n\n\n\n<li><a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/a-guide-to-becoming-your-channel-partners-most-valued-brand\/\">Research-backed drivers of engagement<\/a><\/li>\n\n\n\n<li>Role of\u00a0Design Code\u2122\u00a0methodology\u00a0in uncovering partner motivators,\u00a0and more<\/li>\n<\/ul>\n\n\n\n<p>The campaign is anchored in&nbsp;<strong>#ResultsThatMatter<\/strong>&nbsp;\u2013&nbsp;BI WORLDWIDE India\u2019s&nbsp;impact-focused&nbsp;branding&nbsp;for this year,&nbsp;reflecting its commitment to delivering measurable impact. At the same time, it introduces a&nbsp;distinctive campaign branding \u2013&nbsp;<strong>#ChannelSalesExcellence<\/strong>,&nbsp;to&nbsp;establish&nbsp;BI WORLDWIDE&nbsp;as a parter of choice&nbsp;for channel engagement and growth.<\/p>\n\n\n\n<p>Speaking about the campaign,&nbsp;<a href=\"https:\/\/www.linkedin.com\/in\/siddharth-reddy-471b59\/\">Siddharth Reddy<\/a>, Managing Director and CEO,&nbsp;BI WORLDWIDE India&nbsp;stated,&nbsp;<em>\u201cAt BI WORLDWIDE, we believe the most expensive channel loyalty program is the one that fails to influence partner behaviour and drive measurable business outcomes. That\u2019s where we see our role as a trusted partner in growth. Delivering impact for Fortune 500 brands for 75+ years, we realise that channel engagement is multi-dimensional, driven by the right strategy, human-centric program design, personalised recognition, aspirational rewards, advanced analytics and more, acting as an integrated ecosystem. Through the #ChannelSalesExcellence campaign, we aim to empower brands with this KPI-first, integrated ecosystem, backed by our strategic expertise, to help activate every dimension of engagement and drive results that matter.\u201d<\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/www.linkedin.com\/in\/niveeditha-a-ganguly-4753a726\/\">Niveeditha A Ganguly<\/a>, Marketing Director,&nbsp;BI WORLDWIDE India&nbsp;added<em>, \u201cIndia\u2019s channel business landscape is a dynamic and fiercely competitive battlefield for brands. BI WORLDWIDE\u2019s endeavour has always been to help channel leaders stay ahead with deep domain expertise, behavioural science and integrated solutions. We had partnered with Kantar to pioneer the first-ever channel engagement research in India, conducted at this scale \u2013 uncovering what truly motivates partners to perform. The #ChannelSalesExcellence campaign is an extension of that commitment. It positions BI WORLDWIDE as a consultative expert, helping brands transform engagement into a business growth strategy.\u201d<\/em><\/p>\n\n\n\n<p>Delighted&nbsp;by the&nbsp;recognition,<strong>&nbsp;Siddharth Reddy, CEO &amp; Managing Director, BI WORLDWIDE India<\/strong>&nbsp;remarked,&nbsp;<em>\u201cWinning the Great Place to Work\u00ae&nbsp;Certification\u2122&nbsp;for the 5<\/em><em><sup>th<\/sup><\/em><em>&nbsp;consecutive year is&nbsp;a&nbsp;deeply meaningful&nbsp;milestone&nbsp;for us.&nbsp;As an organisation&nbsp;in the business&nbsp;of&nbsp;inspiring&nbsp;people&nbsp;to deliver&nbsp;results,&nbsp;we realise that&nbsp;exceptional&nbsp;business outcomes&nbsp;begin with an exceptional workplace. This is why&nbsp;wecontinually invest in creating a truly engaged, intelligent and future-forward workforce.&nbsp;While&nbsp;we celebrate&nbsp;this&nbsp;achievement, we&nbsp;are already looking ahead&nbsp;\u2013&nbsp;to be among the\u202ftop 100&nbsp;Great Places&nbsp;to Work\u00ae&nbsp;Certified<\/em>\u2122&nbsp;<em>organisations&nbsp;in the world.&nbsp;It\u2019s&nbsp;a step forward in strengthening our global leadership in&nbsp;the&nbsp;engagement&nbsp;industry&nbsp;and&nbsp;empowering&nbsp;our people to&nbsp;continue&nbsp;delivering&nbsp;results that matter.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p>The&nbsp;Certification\u2122<em>&nbsp;<\/em>marks BI WORLDWIDE India&#8217;s excellence across the 5 dimensions of GPTW\u00ae\u2019s pioneering Trust Model<sup>\u00a9<\/sup>: Fairness, Credibility, Respect, Pride and Camaraderie,&nbsp;regarded as the global benchmark&nbsp;for assessing&nbsp;employee experience.&nbsp;<\/p>\n\n\n\n<p><strong>Vijaya&nbsp;Ganugapati, Director&nbsp;\u2013&nbsp;People &amp; Culture, BI WORLDWIDE India<\/strong>&nbsp;stated,&nbsp;<em>\u201cAt BI WORLDWIDE, building a&nbsp;Great Place to Work\u00ae&nbsp;is&nbsp;never&nbsp;a milestone,&nbsp;it\u2019s&nbsp;an ongoing commitment. We believe that when people feel inspired and empowered, they&nbsp;create&nbsp;impact&nbsp;that goes far beyond business outcomes.&nbsp;This belief&nbsp;is what&nbsp;shapes&nbsp;our people practices and&nbsp;the spirit of our incredible people \u2013 who show up every day with&nbsp;trust,&nbsp;camaraderie&nbsp;and&nbsp;excellence.&nbsp;Our gratitude goes&nbsp;out&nbsp;equally&nbsp;to our clients and partners for their continued&nbsp;trust and confidence in us.&nbsp;Achievements like these&nbsp;energise us to keep raising the baron&nbsp;our&nbsp;employee experience&nbsp;and customer excellence&nbsp;\u2013&nbsp;evolving&nbsp;as&nbsp;an&nbsp;employer of choice&nbsp;for top industry talent&nbsp;and&nbsp;continuing to deliver&nbsp;meaningful&nbsp;business&nbsp;results.\u201d<\/em>&nbsp;<\/p>\n\n\n\n<p><strong>About Great Place to Work<\/strong><strong><sup>\u00ae<\/sup><\/strong>&nbsp;<\/p>\n\n\n\n<p>Great Place to Work\u00ae\u202fis a global authority on creating,&nbsp;sustaining&nbsp;and recognising great workplaces,&nbsp;defined&nbsp;by High-Trust, High-Performance Culture\u2122. Since 1992, the&nbsp;organisation&nbsp;has&nbsp;surveyed&nbsp;more than&nbsp;100 million employees worldwide, generating deep insights&nbsp;into what&nbsp;characterises&nbsp;a great workplace: trust.&nbsp;The&nbsp;Great Place to Work\u00ae Trust Model\u00a9, a rigorous data-driven framework, is widely recognised by business leaders,&nbsp;top&nbsp;research&nbsp;institutions&nbsp;and organisations globally,&nbsp;as the&nbsp;gold standard for employee experience and workplace excellence.&nbsp;<\/p>\n\n\n\n<p><strong>About BI WORLDWIDE India<\/strong>&nbsp;<\/p>\n\n\n\n<p>BI WORLDWIDE is a global leader in designing&nbsp;engagement and loyalty solutions, powered by actionable&nbsp;behavioural&nbsp;science, AI, human-centric&nbsp;design&nbsp;and&nbsp;deep data analytics, that deliver measurable business results.&nbsp;The&nbsp;organisation&nbsp;partners with Fortune 500 and&nbsp;bluechip&nbsp;organisations&nbsp;around the world to attract, engage &amp;&nbsp;retain&nbsp;employees, run high-impact sales incentives, and build strong, profitable channel partnerships.&nbsp;<\/p>\n\n\n\n<p>With 75+ years of global domain&nbsp;expertise,&nbsp;BI WORLDWIDE&nbsp;is&nbsp;more than a program provider;&nbsp;it\u2019s&nbsp;a&nbsp;KPI-first consultative&nbsp;growth&nbsp;partner, co-creating&nbsp;personalised&nbsp;engagement journeys, aligned with a brand\u2019s business goals, people and industry,&nbsp;to&nbsp;drive&nbsp;results that matter.&nbsp;<\/p>\n\n\n\n<p><strong>BI WORLDWIDE\u2019s End-to-end, Integrated Ecosystem for Next-level Channel Growth&nbsp;<\/strong><\/p>\n\n\n\n<p>At the heart of BI WORLDWIDE\u2019s approach to channel success is the&nbsp;<a href=\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\"><strong>Channel Performance Model.<\/strong><\/a><strong>&nbsp;<\/strong>Rooted in inspiration and human-centric design, it\u2019s a structured framework, built to Engage, Excite and Enable partners across the program lifecycle.&nbsp;<\/p>\n\n\n\n<p><strong>Engage<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Partner Onboarding &amp; Activation<\/li>\n\n\n\n<li>Branded Partner Portal &amp; Mobile App<\/li>\n\n\n\n<li>Intuitive Communication &amp; Nudging<\/li>\n<\/ul>\n\n\n\n<p><strong>Excite<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dynamic Sales &amp; Behavioural Incentives<\/li>\n\n\n\n<li>Global Rewards Marketplace\u00a0<\/li>\n\n\n\n<li>Gamified Experiences<\/li>\n<\/ul>\n\n\n\n<p><strong>Enable<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Tailored Product &amp; Sales Training<\/li>\n\n\n\n<li>Personalised Partner Experiences<\/li>\n\n\n\n<li>Simplified Claims Process &amp; Operational Excellence<\/li>\n\n\n\n<li>Strategic &amp; Systematic Recognition<\/li>\n<\/ul>\n\n\n\n<p>Complementing this framework is&nbsp;BI WORLDWIDE\u2019s&nbsp;<a href=\"https:\/\/www.biworldwide.com\/en-in\/channel-solutions\/\"><strong>Channel Solutions<\/strong><\/a>, a unified engagement ecosystem,<strong>&nbsp;<\/strong>combining:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cutting-edge tech:<\/strong>\u00a0BI WORLDWIDE\u2019s flagship technology \u2013 Channel Smart and the foundation of every solution, blending intelligent automation with proven strategies.<\/li>\n\n\n\n<li><strong>Expert-managed services:\u00a0<\/strong>Consultative support, end-to-end program management, and capabilities like creative services and learning.\u00a0<\/li>\n\n\n\n<li><strong>High-impact rewards:<\/strong>\u00a0Aspirational, experiential and utility rewards that build lasting emotional connections.<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;<img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html\" alt=\"\" width=\"0\" height=\"0\"><\/p>\n\n\n\n<p><strong>About BI WORLDWIDE<\/strong><\/p>\n\n\n\n<p>BI WORLDWIDE&nbsp;is a global leader in engagement and loyalty solutions, powered by actionable behavioural science, AI, human-centric design and deep data analytics, that deliver measurable business results. The organisation partners with Fortune 500 and bluechip organisations around the world to attract, engage &amp; retain employees, run high-impact sales incentives, and build strong, profitable channel partnerships.<\/p>\n\n\n\n<p>Learn more at\u00a0<a href=\"https:\/\/www.biworldwide.com\/en-in\/\">http:\/\/www.biworldwide.com\/en-in<\/a>.\u00a0Follow the campaign on BI WORLDWIDE India\u2019s\u00a0<a href=\"https:\/\/www.linkedin.com\/company\/biworldwideindia\/\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.instagram.com\/biworldwidein\/\">Instagram<\/a>\u00a0and\u00a0<a href=\"https:\/\/x.com\/BIWorldwide_In\">X<\/a>\u00a0channels using \u2013\u00a0#ChannelSalesExcellence.<\/p>\n\n\n\n<p><em><strong>*<\/strong>BI WORLDWIDE commissioned Kantar, the world\u2019s leading marketing data and analytics company, to conduct the&nbsp;first-ever, in-depth research in India on channel partner engagement.&nbsp;The research uncovered what truly motivates partners across six key industries in India, building scientific frameworks for brands to measure and strengthen engagement.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The campaign spotlights BI WORLDWIDE\u2019s 75+ years of expertise in helping brands build high-performing channel ecosystems at scale.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"footnotes":""},"news-topic":[],"class_list":["post-6175","news","type-news","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)\" \/>\n<meta property=\"og:description\" content=\"The campaign spotlights BI WORLDWIDE\u2019s 75+ years of expertise in helping brands build high-performing channel ecosystems at scale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-02T07:30:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/\",\"name\":\"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html\",\"datePublished\":\"2026-06-02T07:30:35+00:00\",\"dateModified\":\"2026-06-02T07:30:36+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage\",\"url\":\"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html\",\"contentUrl\":\"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/en-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"News\",\"item\":\"https:\/\/www.biworldwide.com\/en-in\/news\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/\",\"name\":\"India (English)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/en-in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/","og_locale":"en_US","og_type":"article","og_title":"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)","og_description":"The campaign spotlights BI WORLDWIDE\u2019s 75+ years of expertise in helping brands build high-performing channel ecosystems at scale.","og_url":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/","og_site_name":"India (English)","article_modified_time":"2026-06-02T07:30:36+00:00","og_image":[{"url":"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"7 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/","url":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/","name":"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter - India (English)","isPartOf":{"@id":"https:\/\/www.biworldwide.com\/en-in\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage"},"image":{"@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage"},"thumbnailUrl":"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html","datePublished":"2026-06-02T07:30:35+00:00","dateModified":"2026-06-02T07:30:36+00:00","breadcrumb":{"@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#primaryimage","url":"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html","contentUrl":"https:\/\/bwi-api-react.businesswireindia.com\/api\/BWIWesiteGet\/partnerSiteAnalytics?value=SsNmmri9jlbVSqn9gdkk5ggMNHSBrRHyAQi3VIxB37IiBAiSKWjhxY6RfAE%3D&amp;referrer=&amp;current=https%3A%2F%2Fwww.businesswireindia.com%2F3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter-100291.html"},{"@type":"BreadcrumbList","@id":"https:\/\/www.biworldwide.com\/en-in\/news\/3-out-of-4-channel-partners-in-india-are-disengaged-bi-worldwide-india-launches-channelsalesexcellence-campaign-to-help-brands-drive-measurable-engagement-and-results-that-matter\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.biworldwide.com\/en-in\/"},{"@type":"ListItem","position":2,"name":"News","item":"https:\/\/www.biworldwide.com\/en-in\/news\/"},{"@type":"ListItem","position":3,"name":"3 Out of 4 Channel Partners in India are Disengaged: BI WORLDWIDE India Launches #ChannelSalesExcellence Campaign to Help Brands Drive Measurable Engagement and Results That Matter"}]},{"@type":"WebSite","@id":"https:\/\/www.biworldwide.com\/en-in\/#website","url":"https:\/\/www.biworldwide.com\/en-in\/","name":"India (English)","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.biworldwide.com\/en-in\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"_links":{"self":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/news\/6175","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/types\/news"}],"version-history":[{"count":2,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/news\/6175\/revisions"}],"predecessor-version":[{"id":6177,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/news\/6175\/revisions\/6177"}],"wp:attachment":[{"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/media?parent=6175"}],"wp:term":[{"taxonomy":"news-topic","embeddable":true,"href":"https:\/\/www.biworldwide.com\/en-in\/wp-json\/wp\/v2\/news-topic?post=6175"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}