{"id":2214,"date":"2025-03-15T16:35:04","date_gmt":"2025-03-15T11:05:04","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?page_id=2214"},"modified":"2026-04-05T17:34:30","modified_gmt":"2026-04-05T12:04:30","slug":"channel-performance","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/","title":{"rendered":"Channel Performance"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png\" class=\"biw-hero__bg-image\" alt=\"A woman wearing a yellow hard hat, yellow headphones around her neck, and a neon safety vest smiles while holding a clipboard. The background shows a blurred blue and orange industrial setting.\" style=\"object-position: 18% 25%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png 1440w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3-300x131.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3-1024x448.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3-768x336.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tChannel Performance\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tStrengthen partnerships. Drive channel success.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Forge lasting channel relationships, drive engagement, and build deep loyalty to keep your brand top of mind.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-gold  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-48ef669a wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\"><blockquote class=\"has-gradient-fill-orange wp-block-biw-block-theme-biw-testimonial-quote\">\n\t<div class=\"biw-testimonial__quote\">\n\t\t<div class=\"biw-testimonial__content\">\n\t\t\t<p>78% of channel partners are not engaged in India.<\/p>\t\t<\/div>\n\t<\/div>\n\t\t\t<footer class=\"biw-testimonial__attribution\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<cite class=\"biw-testimonial__info\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"biw-testimonial__company\">BI WORLDWIDE-KANTAR Channel Partner Engagement Research 2023<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t<\/blockquote>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e700db0a6e1)'\/><defs><linearGradient id='69e700db0a6e1' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-7 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cec3b132 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<h2 class=\"wp-block-heading has-text-align-left\">Harness the power of strategic channel partnerships<\/h2>\n\n\n\n<p style=\"padding-top:15px;padding-bottom:15px\">Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions.<\/p>\n\n\n\n<p style=\"padding-top:0px;padding-bottom:0px\">True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, and connected to your brand. Understanding what drives them is the first step in transforming transactional relationships into meaningful connections.<\/p>\n\n\n\n<p style=\"padding-top:15px;padding-bottom:15px\">Our Channel Partner Engagement Research with KANTAR identifies eight key drivers of engagement: operational excellence, rewards, recognition, learning, brand affinity, communication, well-being, and events. Strategically integrating these drivers into your channel loyalty programs builds high-performing partnerships that drive sales, market share, brand visibility, and partner retention.<\/p>\n\n\n\n<p><strong>The next step? Turning that understanding into action.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull bg-angle-action-orange has-background-angle-to-right bg-angle-action has-global-padding is-layout-constrained wp-container-core-group-is-layout-1c740f8b wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--70);padding-bottom:var(--wp--preset--spacing--70)\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-50373e50 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Build a network of loyal channel partners<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Align, engage, and reward your channel partners with tailored solutions that turn them into passionate brand advocates, driving lasting loyalty.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-211d2e0c wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Analyze.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tAnalyze\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Align with your partners&#8217; needs, aspirations and goals to create a foundation for mutual success and growth.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Connect.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tConnect\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Keep your brand top-of-mind through targeted learning and data-driven communication that strengthen partner engagement. <br><\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Influence.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tInfluence\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Word-of-mouth matters. Turn your last-mile channel partners (influencers) into your most powerful brand advocates.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Icon_Reward.svg\" alt=\"\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\tReward\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Fuel loyalty with creative promotions and inspiring rewards that keep your channel emotionally invested for the long haul.<\/p>\n\n<\/div>\n\t<\/div>\n\t<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e700db0bbfb)'\/><defs><linearGradient id='69e700db0bbfb' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-gold has-global-padding is-layout-constrained wp-container-core-group-is-layout-a4e526f7 wp-block-group-is-layout-constrained\" style=\"padding-top:0;padding-bottom:0\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-50373e50 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40)\">\n<h2 class=\"wp-block-heading has-text-align-center\">Transform channel potential into performance<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\">Drive measurable engagement and sustain excitement across your partners\u2019 lifecycle with our proven channel performance model.<\/p>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e700db0c009)'\/><defs><linearGradient id='69e700db0c009' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div><\/div>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"447\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png\" alt=\"Flowchart illustrating BIWS CHANNEL PERFORMANCE MODEL with three sections: Engage (partner onboarding and apps), Excite (dynamic incentives and gamified experiences), Enable (sales training and operational excellence).\" class=\"wp-image-3392\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1024x447.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-300x131.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-768x335.png 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-1536x671.png 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/channel-performance-model21-march-updated-2048x894.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-right bg-angle-action has-global-padding is-layout-constrained wp-container-core-group-is-layout-20ca1715 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--80);padding-bottom:var(--wp--preset--spacing--80)\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Integrated Solutions<\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\">We&#8217;ll help you build your channel sales strategy.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Loyalty-1300x732px.jpg\" alt=\"A smiling woman with curly hair, wearing a white shirt and necklace, receives a small package. She stands outdoors with a colorful, blurred background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/channel-solutions\/\" >\n\t\t\t\tChannel Solutions\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Transform your channel performance by blending inspiration and human-centric design with advanced channel tech, expert managed services, and impactful rewards.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Automotive-truck-1300x732px.jpg\" alt=\"A red off-road vehicle is parked on a rugged, rocky trail surrounded by mountainous terrain. Sunlight streams through cloud cover, illuminating the landscape with a warm glow. Vegetation is sparse along the trail.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/channel-smart\/\" >\n\t\t\t\tChannel Smart\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Channel Smart combines advanced tech with proven channel strategies to elevate partner engagement and drive unparalleled performance, brand preference and loyalty.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Contests-and-incentives-Yellow-1300x732px.jpg\" alt=\"A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/contests-and-incentives\/\" >\n\t\t\t\tContests and Incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Your distribution channel represents a variety of different brands every day. Let&#8217;s make your brand as important to your channel representatives as it is to you.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Learning-scaled.jpg\" alt=\"Open book on a table with numerous orange origami birds flying out, symbolizing imagination and knowledge. Shelves filled with books in the blurry background. Bright and airy atmosphere.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/learning\/\" >\n\t\t\t\tLearning\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>We customize learning solutions that inform, engage, and educate your entire distribution channel.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/Communications-colored-paper-1300x732px.jpg\" alt=\"Abstract digital artwork featuring curved, layered shapes in vibrant orange, yellow, green, and red tones, creating a dynamic and visually striking composition against an orange background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/creative-services\/\" >\n\t\t\t\tCreative Services\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Innovative strategies designed to capture and keep their attention, and stand out from the noise.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/www.biworldwide.com\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Gamification-scaled.jpg\" alt=\"A luminous purple knight chess piece stands prominently on a board, surrounded by blurred white chess pieces in the background. A network of glowing connections extends on the right, suggesting a blend of strategy and technology.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/gamification\/\" >\n\t\t\t\tGamification\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Motivate true channel loyalty with an effective gamification program that taps into their desire to succeed.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e700db0eb5a)'\/><defs><linearGradient id='69e700db0eb5a' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#6D28D9' stop-opacity='.3' offset='0'\/><stop stop-color='#6D28D9' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-cd442e93 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-5494 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-ai content-topic-daymaker content-topic-elevate content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"2400\" height=\"1162\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner.png\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A large, curved hotel building with many windows, surrounded by greenery. In front, there is a swimming pool with lounge chairs and umbrellas on a sunny day. The sky is clear and blue.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner.png 2400w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner-300x145.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner-1024x496.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner-768x372.png 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner-1536x744.png 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/10\/SHRM-IAC-banner-2048x992.png 2048w\" sizes=\"auto, (max-width: 2400px) 100vw, 2400px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/shrm-india-annual-conference-2025\/\">SHRM India Annual Conference 2025<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Join us at\u202fSHRM India Annual Conference,\u202findustry\u2019s most niche gathering of experts in R&amp;R space, and we\u2019ll help you turn your recognition spend into improved bottomline.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/shrm-india-annual-conference-2025\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-4906 webinar type-webinar status-publish has-post-thumbnail hentry content-topic-ai content-topic-daymaker content-topic-elevate content-topic-recognition problem-space-employee-engagement\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1728\" height=\"972\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1.webp\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"Modern building with a unique geometric roof and a large circular sculpture. A colorful fountain with purple and pink lights is in the foreground, set against a sunset sky.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1.webp 1728w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1-300x169.webp 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1-1024x576.webp 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1-768x432.webp 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/04\/jio-world-centre-bandra-kurla-complex-bandra-east-mumbai-convention-halls-heae4g4gje.jpg-1-1536x864.webp 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/shrm-tech-2-0-conference-expo-25\/\">SHRM TECH 2.0 Conference &amp; Expo 25\u00a0<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Join us at SHRM Tech 2.0, where HR leaders and tech pioneers come together to shape the future of work. Discover how BI WORLDWIDE\u2019s Elevate\u00ae is redefining employee inspiration with AI, behavioural science, and data-driven solutions. Let\u2019s connect and explore what\u2019s next in HR tech.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/webinar\/shrm-tech-2-0-conference-expo-25\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69e700db1235a)'\/><defs><linearGradient id='69e700db1235a' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-b94c557e wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height\"><li class=\"wp-block-post post-858 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-cash-vs-non-cash content-topic-channel-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a blue uniform and cap stands confidently with arms crossed next to a fuel pump at a gas station. The pump has green and black hoses labeled Petrol and Diesel. The background is slightly blurred.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners\/\">Cash vs. Non-Cash Rewards \u2013 What\u2019s the Best Bet to Win Over Channel Partners<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Cash or non-cash rewards \u2013 which truly drive channel partner loyalty? BI WORLDWIDE, in collaboration with KANTAR, surveyed over 700 distributors, retailers, and influencers to uncover the rewards that truly engage partners. Discover the insights \u2013 read the full whitepaper.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-875 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/influencers2.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man with a mustache, wearing a green shirt, stands with crossed arms in a store aisle. Shelves stocked with various colorful products are blurred in the background.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/influencers2.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/influencers2-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/understanding-new-age-communication-preferences-of-channel-partners\/\">Understanding New-Age Communication Preferences of Channel Partners<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Want to engage your channel partners effectively? BI WORLDWIDE and KANTAR\u2019s research reveals the top communication preferences\u2014voice calls, messaging apps, and digital platforms. Learn how the right strategy can boost engagement, trust, and business growth.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-815 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-channel-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/banner-1-engaged-unengaged.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a red shirt is smiling while looking at his phone in a workshop. He stands near a motorbike, with tools hanging on the wall behind him.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/banner-1-engaged-unengaged.jpg 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/banner-1-engaged-unengaged-300x263.jpg 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/engaged-or-unengaged-where-does-your-channel-partner-relationship-stand\/\">Engaged or Unengaged -Where does your channel partner relationship stand?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Curious about the strength of your brand\u2019s relationship with channel partners? As Galileo said, \u201cMake measurable what is not so.\u201d This whitepaper provides actionable insights to help you measure and strengthen those relationships, driving long-term business success.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Frequently Asked Questions<\/summary>\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775390627531\"><strong class=\"schema-faq-question\">What is BI WORLDWIDE&#8217;s Channel Performance Model?<\/strong> <p class=\"schema-faq-answer\">Our proven Channel Performance Model helps drive measurable engagement and sustain excitement across your partners\u2019 lifecycle. Engage is what brings channel partners in, Excite is what sustains their motivation and Enable is what empowers partners to deliver results consistently.<\/p> <\/div> <\/div>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Harness the power of strategic channel partnerships Your channel partners\u2014dealers, distributors, wholesalers, retailers, and influencers\u2014are key to expanding your reach and growing your brand. But to build lasting, high-performing partnerships, your channel strategy needs to go beyond transactions. True channel loyalty isn\u2019t built on ad-hoc schemes or cash rewards. Partners need to feel valued, recognised, [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":4454,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[71],"class_list":["post-2214","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Channel Partner Engagement and Performance | BI WORLDWIDE India<\/title>\n<meta name=\"description\" content=\"Drive better channel performance with custom partner engagement, loyalty, and reward solutions built for results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Channel Partner Engagement and Performance | BI WORLDWIDE India\" \/>\n<meta property=\"og:description\" content=\"Drive better channel performance with custom partner engagement, loyalty, and reward solutions built for results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-05T12:04:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\",\"name\":\"Channel Partner Engagement and Performance | BI WORLDWIDE India\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png\",\"datePublished\":\"2025-03-15T11:05:04+00:00\",\"dateModified\":\"2026-04-05T12:04:30+00:00\",\"description\":\"Drive better channel performance with custom partner engagement, loyalty, and reward solutions built for results.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/#faq-question-1775390627531\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/channel-performance\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Channel-performance_Industry-Banners_1440-x-630-3.png\",\"width\":1440,\"height\":630,\"caption\":\"A woman wearing a yellow hard hat, yellow headphones around her neck, and a neon safety vest smiles while holding a clipboard. 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