{"id":2229,"date":"2025-03-15T16:46:38","date_gmt":"2025-03-15T11:16:38","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?page_id=2229"},"modified":"2026-04-05T17:43:59","modified_gmt":"2026-04-05T12:13:59","slug":"rewards-marketplace","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/","title":{"rendered":"Rewards Marketplace"},"content":{"rendered":"<div class=\" has-content-align-left alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/03\/BIW_Site_Hero_Marketplaces-scaled.jpg\" alt=\"A collage of three people on a colorful geometric background: a person wearing headphones and writing, another person in a green top holding shopping bags and a phone, and a person in a winter jacket and sunglasses looking upward.\" class=\"biw-hero__bg-image\" style=\"object-position: 50% 50%;\">\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tRewards Marketplace\t\t\t<\/h1>\n\t\t\t\t\t\t\t<h2 class=\"biw-hero__subtitle\">\n\t\t\t\t\tEarn. Indulge. Repeat.\t\t\t\t<\/h2>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Motivating your audience with amazing rewards doesn\u2019t have to be complicated. From must-have brands and bucket-list getaways to VIP sports access, exclusive local escapes, and game-changing learning opportunities\u2014whatever fuels their passion, find it in Rewards Marketplace.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-gold  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\"><blockquote class=\"has-gradient-fill-purple wp-block-biw-block-theme-biw-testimonial-quote\">\n\t<div class=\"biw-testimonial__quote\">\n\t\t<div class=\"biw-testimonial__content\">\n\t\t\t<p><strong><em>&#8220;Money, as it turns out, is very often the most expensive way to motivate people.&#8221;<\/em><\/strong><\/p>\t\t<\/div>\n\t<\/div>\n\t\t\t<footer class=\"biw-testimonial__attribution\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t<cite class=\"biw-testimonial__info\">\n\t\t\t\t\t\t\t\t\t\t\t<p class=\"biw-testimonial__name\"><strong>Dan Ariely, <em>Predictably Irrational<\/em><\/strong><br><\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/cite>\n\t\t\t\t\t<\/footer>\n\t<\/blockquote>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f0d95cee7ea)'\/><defs><linearGradient id='69f0d95cee7ea' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#FDB113' stop-opacity='.3' offset='0'\/><stop stop-color='#FDB113' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">Inspire extraordinary performance with extraordinary rewards<\/h2>\n\n\n\n<p style=\"padding-top:15px;padding-bottom:15px\">What drives people to go the extra mile? It\u2019s not just another paycheck boost. It\u2019s the thrill of an experience they\u2019ve always dreamed of, the latest must-have gadget in their hands, or the satisfaction of leveling up their skills.<\/p>\n\n\n\n<p style=\"padding-top:0px;padding-bottom:0px\">That\u2019s where we come in\u2014offering curated, culturally relevant rewards, seamlessly delivered across the globe.<\/p>\n\n\n\n<p style=\"padding-top:15px;padding-bottom:15px\">Our Rewards Marketplace isn\u2019t just a catalogue\u2014it\u2019s a powerhouse of motivation built to inspire your employees, sales teams and channel partners to take action. From bucket-list adventures and game-changing learning to exclusive merchandise, we offer rewards that make people stop, choose, and say, \u201cNow this is worth it.\u201d<\/p>\n\n\n\n<p><strong>Because when rewards mean more, people do more.<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"2024 Rewards Marketplace - commercial\" src=\"https:\/\/player.vimeo.com\/video\/908735653?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media\"><\/iframe>\n<\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-cc7bd7df wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Every metric tells a story<\/h2>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center is-layout-grid wp-container-core-group-is-layout-ef442fb0 wp-block-group-is-layout-grid\">\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">800k+<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Merchandise options worldwide<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">330k+<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Experience options worldwide<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-text-align-center is-vertical is-content-justification-center is-layout-flex wp-container-core-group-is-layout-81423f52 wp-block-group-is-layout-flex\">\n<h3 class=\"wp-block-heading has-text-align-left has-impact-font-size  has-text-wrap-no-wrap  has-gradient-fill has-gradient-fill-orange\">17k+<\/h3>\n\n\n\n<p class=\"has-text-align-center has-large-font-size  has-text-wrap-balance\">Mastery options worldwide<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">The Marketplaces<\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\"><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_MarketMerch-scaled.jpg\" alt=\"Modern living room with a blue sofa, two beige armchairs, and a large flat-screen TV on a wooden stand. A round coffee table sits on a light rug. A tall floor lamp arches over the sofa. Bookshelves line the wall on the right, with a potted plant nearby.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/merchandise-marketplace\/\" >\n\t\t\t\tMerchandise Marketplace\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Rewarding your team just got easier with a tailored, handpicked selection of top brands.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_MarketExp-scaled.jpg\" alt=\"A person paddles a blue kayak on a calm lake, surrounded by mountains under a clear blue sky. The tip of a red kayak is visible in the foreground, enhancing the perspective of the serene natural setting.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/experiences-marketplace\/\" >\n\t\t\t\tExperiences Marketplace\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Give them the opportunity to make unforgettable memories where they live and where they travel to around the world.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_MarketMast-scaled.jpg\" alt=\"A woman wearing headphones is sitting at a wooden table with a laptop, cup, and notebook. Shes writing with a pencil, surrounded by plants and soft lighting. She appears focused, with a hand resting on her head.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/mastery-marketplace\/\" >\n\t\t\t\tMastery Marketplace\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Help your employees, sales teams, and channel partners pick up new skills and get excited about what they\u2019re doing.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull  has-background-angle-to-left bg-angle-accent-purple has-global-padding is-layout-constrained wp-container-core-group-is-layout-5a30f31b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  has-wrap-on-small-screens has-wrap-on-tablet-screens is-content-justification-space-between is-nowrap is-layout-flex wp-container-core-group-is-layout-339b1da1 wp-block-group-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--30);padding-left:var(--wp--preset--spacing--30)\">\n<h2 class=\"wp-block-heading\">Our work speaks for itself<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-text-link\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/\">View All Case Studies<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"my-class wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-cd442e93 wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-610 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-channel-smart problem-space-channel-performance\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"4032\" height=\"2268\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3.png\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a black shirt and white hard hat stands in a warehouse filled with car parts, giving a thumbs-up with one hand while the other is crossed over his chest.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3.png 4032w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3-300x169.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3-768x432.png 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3-1536x864.png 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/skf_4032x2268-3-2048x1152.png 2048w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/reinventing-distributor-engagement-strategies-through-business-infra-based-rewards\/\">Reinventing Distributor Engagement Strategies Through Business Infra Based Rewards<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Discover how BI WORLDWIDE India developed an innovative distributor engagement strategy using a market development fund, leading to a 2.5X revenue growth for a leading automotive and industrial engineered solutions brand.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/reinventing-distributor-engagement-strategies-through-business-infra-based-rewards\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-460 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-channel-smart content-topic-influencer-loyalty-program content-topic-mechanic-loyalty-program problem-space-channel-performance\">\n\n<div class=\"has-dynamic-border-radius wp-block-biw-block-theme-case-study\">\n\t<div class=\"cs-card__grid\">\n\t\t<div class=\"cs-card__media\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"cs-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"4032\" height=\"2268\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1.png\" class=\"cs-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man wearing a blue polo shirt and cap stands confidently with his arms crossed in front of an open car hood. Trees are visible in the background.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1.png 4032w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1-300x169.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1-768x432.png 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1-1536x864.png 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/TML_4032x2268-1-2048x1152.png 2048w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n\t\t\t\t\t<\/div>\n\t\t<div class=\"cs-card__content\">\n\t\t\t\t\t\t\t<h3 class=\"cs-card__title\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/strengthening-influencer-loyalty-through-differentiated-rewards-strategy\/\">Strengthening Influencer Loyalty Through Differentiated Rewards Strategy \ufeff<\/a>\n\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t<div class=\"cs-card__excerpt\">Learn how BI WORLDWIDE India created a bespoke influencer loyalty program with a carefully curated mix of persona-based rewards and experiences resulting in 2X revenue for a leading Indian automobile brand.<\/div>\n\t\t\t\t\t\t\t\t\t\t<a class=\"cs-card__cta\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/strengthening-influencer-loyalty-through-differentiated-rewards-strategy\/\">Learn More<\/a>\n\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n\n\n<div class=\"wp-block-biw-block-theme-reset-query\" style=\"display: none;\">Query reset complete<\/div><\/div>\n<span class='background-angle-wrapper'><svg fill='none' viewBox='0 0 1728 699' xmlns='http:\/\/www.w3.org\/2000\/svg'><path d='M1728 0H0V294.923L1728 698.43V0Z' fill='url(#69f0d95d03e28)'\/><defs><linearGradient id='69f0d95d03e28' x1='1738.8' x2='1701' y1='717.27' y2='15.023' gradientUnits='userSpaceOnUse'><stop stop-color='#9747FF' stop-opacity='.3' offset='0'\/><stop stop-color='#9747FF' stop-opacity='0' offset='1'\/><\/linearGradient><\/defs><\/svg><\/span><\/div>\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-858 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-cash-vs-non-cash content-topic-channel-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a blue uniform and cap stands confidently with arms crossed next to a fuel pump at a gas station. The pump has green and black hoses labeled Petrol and Diesel. The background is slightly blurred.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/cash-vs-non-cash-rewards-whats-the-best-bet-to-win-over-channel-partners\/\">Cash vs. Non-Cash Rewards \u2013 What\u2019s the Best Bet to Win Over Channel Partners<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Cash or non-cash rewards \u2013 which truly drive channel partner loyalty? BI WORLDWIDE, in collaboration with KANTAR, surveyed over 700 distributors, retailers, and influencers to uncover the rewards that truly engage partners. Discover the insights \u2013 read the full whitepaper.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-1066 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-cash-vs-non-cash content-topic-channel-partner-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/imgpsh_fullsize_anim-28.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A person in a suit smiling while holding a golden star between their thumb and index finger. The image focuses on the star, with a blurred background giving a sense of brightness and celebration.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/imgpsh_fullsize_anim-28.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/imgpsh_fullsize_anim-28-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/what-inspires-retailers-cash-or-non-cash-rewards\/\">What Inspires Retailers: Cash or Non- Cash Rewards?<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Cash rewards have limits\u2014non-cash incentives spark lasting motivation, deeper loyalty, and stronger performance. BI WORLDWIDE\u2019s research-driven Rewards Efficacy Framework shows how experiential and aspirational rewards foster meaningful engagement and business growth. Explore how the right rewards strategy can drive real impact.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-2908 post type-post status-publish format-standard has-post-thumbnail hentry content-topic-rewards-marketplace problem-space-employee-engagement\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 97% 47%;\" width=\"375\" height=\"210\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2020\/10\/Redefining-Rewards-Performance-feat-img.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Three circular photos on an orange background show business professionals: Mark Hirschfeld, VP Consulting Services; Akshay Wadhwa, Head of Rewards, Sun Pharma; and Abhishek Khandelwal, Global HR Head, Welspun India Ltd.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2020\/10\/Redefining-Rewards-Performance-feat-img.jpg 375w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2020\/10\/Redefining-Rewards-Performance-feat-img-300x168.jpg 300w\" sizes=\"auto, (max-width: 375px) 100vw, 375px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type post\">Article<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/redefining-rewards-performance\/\">Redefining Rewards &amp; Performance<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Recognising top performers in a virtual world requires a fresh approach. Industry experts share insights on redefining performance metrics, adapting rewards strategies, and creating a seamless digital recognition experience to keep employees motivated and engaged.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n\n\n\n<details class=\"wp-block-details is-layout-flow wp-block-details-is-layout-flow\"><summary>Frequently Asked Questions<\/summary>\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775390965422\"><strong class=\"schema-faq-question\">What kind of rewards does BI WORLDWIDE offer to motivate channel partners?<\/strong> <p class=\"schema-faq-answer\">Our high-impact rewards include trending merchandise, once-in-a-lifetime experiences and skill-building learning courses, that deepen emotional connection and drive lasting loyalty.\u00a0<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775391203095\"><strong class=\"schema-faq-question\">Are the rewards offered by BI WORLDWIDE only monetary?<\/strong> <p class=\"schema-faq-answer\">No. In fact, BI WORLDWIDE and Kantar&#8217;s research points out how non-cash rewards act as the strongest motivators in many cases. Travel, luxury and business infra rewards drive greater satisfaction over cash rewards for channel partners, as per this research.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775391219152\"><strong class=\"schema-faq-question\">How do non-cash rewards drive business impact?<\/strong> <p class=\"schema-faq-answer\">According to behavioural economics, emotions drive 77% of human behaviour and rational thoughts drive 23%. Though cash rewards seem like a rational pick, non-monetary rewards strike an emotional connection with channel partners. Non-cash rewards not only motivate partners to attain targets but can align their behaviour with business KPIs.<\/p> <\/div> <\/div>\n<\/details>\n","protected":false},"excerpt":{"rendered":"<p>Inspire extraordinary performance with extraordinary rewards What drives people to go the extra mile? It\u2019s not just another paycheck boost. It\u2019s the thrill of an experience they\u2019ve always dreamed of, the latest must-have gadget in their hands, or the satisfaction of leveling up their skills. That\u2019s where we come in\u2014offering curated, culturally relevant rewards, seamlessly [&hellip;]<\/p>\n","protected":false},"author":48,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[72],"class_list":["post-2229","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Global Rewards Marketplace | BI WORLDWIDE India<\/title>\n<meta name=\"description\" content=\"Access a vast catalog of rewards\u2014from travel to merchandise\u2014designed to delight and motivate your audience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Rewards Marketplace | BI WORLDWIDE India\" \/>\n<meta property=\"og:description\" content=\"Access a vast catalog of rewards\u2014from travel to merchandise\u2014designed to delight and motivate your audience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-05T12:13:59+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"WebPage\",\"FAQPage\"],\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/\",\"name\":\"Global Rewards Marketplace | BI WORLDWIDE India\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"datePublished\":\"2025-03-15T11:16:38+00:00\",\"dateModified\":\"2026-04-05T12:13:59+00:00\",\"description\":\"Access a vast catalog of rewards\u2014from travel to merchandise\u2014designed to delight and motivate your audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#breadcrumb\"},\"mainEntity\":[{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775390965422\"},{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775391203095\"},{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775391219152\"}],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.biworldwide.com\/en-in\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rewards Marketplace\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/\",\"name\":\"India (English)\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.biworldwide.com\/en-in\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775390965422\",\"position\":1,\"url\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775390965422\",\"name\":\"What kind of rewards does BI WORLDWIDE offer to motivate channel partners?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Our high-impact rewards include trending merchandise, once-in-a-lifetime experiences and skill-building learning courses, that deepen emotional connection and drive lasting loyalty.\u00a0\",\"inLanguage\":\"en-US\"},\"inLanguage\":\"en-US\"},{\"@type\":\"Question\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775391203095\",\"position\":2,\"url\":\"https:\/\/www.biworldwide.com\/en-in\/rewards-marketplace\/#faq-question-1775391203095\",\"name\":\"Are the rewards offered by BI WORLDWIDE only monetary?\",\"answerCount\":1,\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"No. In fact, BI WORLDWIDE and Kantar's research points out how non-cash rewards act as the strongest motivators in many cases. 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