{"id":2354,"date":"2025-03-16T15:57:55","date_gmt":"2025-03-16T10:27:55","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?page_id=2354"},"modified":"2025-06-18T12:11:38","modified_gmt":"2025-06-18T06:41:38","slug":"fast-moving-consumer-goods","status":"publish","type":"page","link":"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/","title":{"rendered":"Fast Moving Consumer Goods"},"content":{"rendered":"<div class=\" has-content-align-left has-overlay has-overlay--dark alignfull wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media \">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"889\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg\" class=\"biw-hero__bg-image\" alt=\"A woman in a striped shirt is shopping in a grocery store, holding her phone. She is reaching for an item on a shelf while pushing a cart containing a baguette. The store aisle is filled with various products.\" style=\"object-position: 50% 50%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg 2560w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner-1536x533.jpg 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner-2048x711.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tFast moving consumer goods\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>We help consumer brands cut through the noise with solutions that engage employees, drive frontline sales performance, and build strong channel partnerships\u2014turning distribution networks into growth engines.<\/p>\n\n\n\n<div class=\"wp-block-button\"><a aria-controls=\"modal-header-lead-gen\" href=\"#\" role=\"button\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Let&#8217;s talk<\/a><\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-97ab3c77 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-text-align-center  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-ee362a79 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center  has-text-wrap-pretty\">Solutions that drive results.<\/h2>\n\n\n\n<p class=\" has-text-wrap-balance\">Our programs boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distrubution, from food and beverage to cosmetics.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-12 has-global-padding is-layout-constrained wp-container-core-group-is-layout-9e09659d wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group is-layout-grid wp-container-core-group-is-layout-c765d3c1 wp-block-group-is-layout-grid\"><div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Contests-and-incentives-Yellow-1300x732px.jpg\" alt=\"A man and a woman sit together at a desk, looking at a tablet. The woman is in the foreground, smiling slightly, while the man points at the tablet screen. A laptop is open on the desk beside them, and the background is softly blurred.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/contests-and-incentives\/\" >\n\t\t\t\tSales incentives\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Go beyond existing behaviors to motivate more of the new behaviors you want. Our expertise in sales incentives enables us to design the structure and rewards to best lift your numbers.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/BIW_Site_Card_Learning-scaled.jpg\" alt=\"Open book on a table with numerous orange origami birds flying out, symbolizing imagination and knowledge. Shelves filled with books in the blurry background. Bright and airy atmosphere.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/learning\/\" >\n\t\t\t\tLearning\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Whether employees need to learn about a new product, safety, compliance, or setting up a product display, our engaging learning approaches motivate employees to become their best.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Employee-engagement-WomanReceivingApplause-1300x732px.jpg\" alt=\"A smiling woman with curly hair sits at a table, looking up. She is surrounded by several people clapping, all wearing business attire. A laptop is visible in front of her. The atmosphere appears celebratory and supportive.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/employee-engagement\/\" >\n\t\t\t\tEmployee Value Proposition Development, Activation, Branding\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Attract, engage, and retain top talent in this competitive, high turnover industry with an EVP and employer brand that inspires brand love from your employees.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n\n<div class=\"wp-block-group  has-dynamic-border-radius has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Loyalty-1300x732px.jpg\" alt=\"A smiling woman with curly hair, wearing a white shirt and necklace, receives a small package. She stands outdoors with a colorful, blurred background.\" class=\"wp-image-2263\" style=\"aspect-ratio:3\/2;object-fit:cover\" \/><\/figure>\n<\/div>\n\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Communications-colored-paper-1300x732px.jpg\" alt=\"Abstract digital artwork featuring curved, layered shapes in vibrant orange, yellow, green, and red tones, creating a dynamic and visually striking composition against an orange background.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/creative-services\/\" >\n\t\t\t\tCreative Services\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>Our segmented communications ensure your audiences are reached with relevant messages in the right medium to drive action.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div>\n\n<div class=\" has-dynamic-border-radius has-link has-image-size-cover has-image-radius-none is-style-default wp-block-biw-block-theme-biw-card\">\n\t\t\t<figure class=\"biw-card__image-wrapper \">\n\t\t\t<img decoding=\"async\" src=\"http:\/\/live-biw-main.pantheonsite.io\/wp-content\/uploads\/2025\/02\/Recognition-cupcake-sparkler-orangebackground-1300x732px.jpg\" alt=\"A cupcake with orange frosting is topped with a lit sparkler. The background is a gradient of pink to orange, complementing the cupcakes vibrant icing.\" class=\"biw-card__image\" style=\"object-position: 50% 50%;\">\t\t<\/figure>\n\t\t<div class=\"biw-card__content\">\n\t\t<h3 class=\"biw-card__title\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.biworldwide.com\/en-in\/recognition\/\" >\n\t\t\t\tRecognition\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t<div class=\"biw-card__text\">\n\n<p>We design programs that motivate the very different audiences in this industry around common organizational goals.<\/p>\n\n<\/div>\n\t<\/div>\n\t\t\t<span class=\"biw-card__cta\">Learn More<\/span>\n\t<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-global-padding is-layout-constrained wp-container-core-group-is-layout-d3543a3b wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-6 has-global-padding is-layout-constrained wp-container-core-group-is-layout-97093539 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-text-align-center\">Thought Leadership<\/h2>\n\n\n\n<p class=\"has-text-align-center has-large-font-size\" style=\"line-height:1.6\">Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-query is-layout-flow wp-block-query-is-layout-flow\"><ul class=\"wp-block-post-template is-layout-grid wp-container-core-post-template-is-layout-850d240a wp-block-post-template-is-layout-grid has-dynamic-card-height has-dynamic-row-fill\"><li class=\"wp-block-post post-1048 insights-lab type-insights-lab status-publish has-post-thumbnail hentry content-topic-channel-engagement-research problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"785\" height=\"500\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/FMCG_banner-small.jpg\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a bright yellow shirt smiles with arms crossed in front of a store background. The store shelves behind him are filled with colorful products, slightly out of focus.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/FMCG_banner-small.jpg 785w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/FMCG_banner-small-300x191.jpg 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/11\/FMCG_banner-small-768x489.jpg 768w\" sizes=\"auto, (max-width: 785px) 100vw, 785px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type insights-lab\">Insights Lab<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/insights-lab\/channel-partner-engagement-research-insights-2023-fmcg\/\">Channel Partner Engagement Research Insights 2023: FMCG<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Boost your channel partner engagement with BI WORLDWIDE. Stay ahead in the fast-paced, FMCG market with tech-enabled and data-backed, innovative channel solutions.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-620 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-channel-smart content-topic-retailer-loyalty-program problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"4032\" height=\"2268\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"Diagonal rows of red soda cans with the text Original Taste and a classic white logo are placed against a bright aqua background. Some cans are in focus, while others appear blurred.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6.png 4032w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6-300x169.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6-768x432.png 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6-1536x864.png 1536w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/02\/hccb_4032x2268-6-2048x1152.png 2048w\" sizes=\"auto, (max-width: 4032px) 100vw, 4032px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type case-study\">Case Study<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/reinventing-retailer-engagement-strategy-for-indias-top-fmcg-brand\/\">Reinventing Retailer Engagement Strategy for India\u2019s Top FMCG Brand<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Learn how BI WORLDWIDE India helped a leading Indian FMCG brand to boost sales with point-based, enterprise-wide retailer loyalty program resulting in 4.7X revenue growth contributed by participating outlets.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><li class=\"wp-block-post post-627 case-study type-case-study status-publish has-post-thumbnail hentry content-topic-carpenter-loyalty-program content-topic-channel-smart content-topic-influencer-loyalty-program problem-space-channel-performance\">\n\n<div class=\" has-dynamic-border-radius  has-featured-image wp-block-biw-block-theme-blog-card\">\n    <div class=\"blog-card__inner\">\n\t\t            <figure class=\"blog-card__featured-image\"><img loading=\"lazy\" decoding=\"async\"  style=\"object-position: 50% 50%;\" width=\"1280\" height=\"720\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png\" class=\"blog-card__featured-image-img has-focal-point wp-post-image\" alt=\"A man in a blue t-shirt is examining a mattress in a store. He is touching the corner of the mattress while kneeling, with various other mattresses in the background. The store has bright lighting and a modern interior.\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon.png 1280w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon-300x169.png 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon-1024x576.png 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2023\/08\/Kurlon-768x432.png 768w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\t\t        <div class=\"blog-card__text-content\">\n                            <p class=\"blog-card__type case-study\">Case Study<\/p>\n\t\t\t\t\t\t                <h3 class=\"blog-card__title\">\n                    <a href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/case-study\/driving-influencer-sales-and-engagement-through-loyalty\/\">Driving Influencer Sales and Engagement Through Loyalty<\/a>\n                <\/h3>\n\t\t\t\t\t\t                <p class=\"blog-card__excerpt\">Learn how BI WORLDWIDE India strengthened multi-brand outlet sales for a leading mattress brand with an intuitive, multi-lingual mobile solution resulting in 2.4X increase in engaged influencer base.<\/p>\n\t\t\t        <\/div>\n    <\/div>\n<\/div>\n<\/li><\/ul>\n\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Solutions that drive results. Our programs boost commitment, effort, and inspiration, tailored specifically for your industry. From manufacturing to distrubution, from food and beverage to cosmetics. Thought Leadership Learn from the best. BIW thought leaders bring you a deeper look at the business of inspiration.<\/p>\n","protected":false},"author":48,"featured_media":3091,"parent":1427,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"wf_page_folders":[73],"class_list":["post-2354","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Loyalty and Engagement for FMCG Brands | BI WORLDWIDE India<\/title>\n<meta name=\"description\" content=\"Explore custom solutions for FMCG brands to drive consumer loyalty, motivate retailers, and engage sales teams with measurable impact.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Loyalty and Engagement for FMCG Brands | BI WORLDWIDE India\" \/>\n<meta property=\"og:description\" content=\"Explore custom solutions for FMCG brands to drive consumer loyalty, motivate retailers, and engage sales teams with measurable impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/\" \/>\n<meta property=\"og:site_name\" content=\"India (English)\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-18T06:41:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"889\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/\",\"name\":\"Loyalty and Engagement for FMCG Brands | BI WORLDWIDE India\",\"isPartOf\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg\",\"datePublished\":\"2025-03-16T10:27:55+00:00\",\"dateModified\":\"2025-06-18T06:41:38+00:00\",\"description\":\"Explore custom solutions for FMCG brands to drive consumer loyalty, motivate retailers, and engage sales teams with measurable impact.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.biworldwide.com\/en-in\/who-we-serve\/fast-moving-consumer-goods\/#primaryimage\",\"url\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg\",\"contentUrl\":\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/fmcgg-banner.jpg\",\"width\":2560,\"height\":889,\"caption\":\"A woman in a striped shirt is shopping in a grocery store, holding her phone. 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