{"id":1062,"date":"2014-09-09T18:17:33","date_gmt":"2014-09-09T12:47:33","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?p=1062"},"modified":"2025-03-26T20:08:25","modified_gmt":"2025-03-26T14:38:25","slug":"ice-bucket-challenge-demonstrates-employee-engagement-behaviour","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/ice-bucket-challenge-demonstrates-employee-engagement-behaviour\/","title":{"rendered":"Ice Bucket Challenge demonstrates Employee Engagement Behaviour"},"content":{"rendered":"\n
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\n\t\t\t\tIce Bucket Challenge demonstrates Employee Engagement Behaviour\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t
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Employee engagement, like the Ice Bucket Challenge, thrives on recognition, purpose, connection, and leadership. BI WORLDWIDE explores how viral trend psychology can drive motivation and high performance at work. Read more\u2026<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Here, we say, employee engagement is also like an ice bucket challenge. How?  <\/strong><\/h2>\n\n\n\n

We at BI WORLDWIDE\u2122 are very interested in this social viral phenomenon due to the unusual behaviour of people participating in it so enthusiastically. Off late, our pantry conversations have been about wondering what, if anything, this viral craze has proven about human behaviour. There are a few universal truths that seem to apply, especially as they relate to our customers and to the business of employee engagement and recognition. Here are a few points observed:<\/p>\n\n\n\n

1. Need to be recognised.<\/strong>\u00a0When good work is tied with\u00a0recognition, people tend to participate more. So, writing a check for INR 1000 for medical research along with the chance of showing everyone in your social network\u00a0on how brave, unselfish and trendy you are, works magic!<\/p>\n\n\n\n

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      Takeaway: People will change their behaviour in astonishing ways, given the right motivation and the chance to be recognised in public for it.<\/p>\n\n\n\n

      2. Desire to make a difference.\u00a0\u00a0<\/strong>Each one of us dreams of making the world we live in, a better place. Similarly, in every organisation, most people want to do a good job. A well planned engagement program that\u00a0recognises employees\u2019 job will become an example for others to follow; just like how simple and appealing the Ice Bucket Challenge inspired a lot of people.<\/p>\n\n\n\n

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        Takeaway: Tap into this desire to do well and your employees will accomplish amazing things. Recognise them for it and these behaviours will become deep-seated in your organisation\u2019s culture.<\/p>\n\n\n\n

        3. Connection to social.\u00a0<\/strong>Ice Bucket Challenge\u2019s appeal was enhanced due to the public recognition where social media gave instant fame. The same can be applied to empower your employees by giving them an\u00a0employee recognition platform\u00a0that integrates what people love about\u00a0social media\u00a0(a real-time feed, comments, likes, etc). The platform should have the ability to recognise hard work or achievement of\u00a0goals\u00a0in front of their peers and leaders.<\/p>\n\n\n\n

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          Takeaway: BI WORLDWIDE\u2122\u2019s G5 platform is the most advanced social recognition system ever, because, it allows our customers to integrate social in a responsible but highly effective way throughout their entire organisation.<\/p>\n\n\n\n

          4. Leading the way.\u00a0<\/strong>One of the challenge\u2019s appeals was the participation of admired celebrities and respected public figures drenching themselves in ice cubes. Similarly, the leaders of an organisation should set the standard for recognition by participating and encouraging their employees to adopt it into their daily work lives.<\/p>\n\n\n\n

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            Takeaway: When employees see their leaders get excited about a company-wide initiative, they are more likely to get on board!<\/p>\n\n\n\n

            So, while the ALS Ice Bucket Challenge will likely fade away as quickly as it came about, it is a great example of how the desire to do something good and be publicly recognised for it can be a powerful driver of behaviour change and can produce incredible results.<\/p>\n<\/div>\n\n\n\n

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            Looking to build engagement and loyalty for your brand?<\/h2>\n\n\n\n
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            Let’s talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            Employee engagement, like the Ice Bucket Challenge, thrives on recognition, purpose, connection, and leadership. BI WORLDWIDE explores how viral trend psychology can drive motivation and high performance at work. Read more\u2026<\/p>\n","protected":false},"author":48,"featured_media":2064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[79],"problem-space":[44],"class_list":["post-1062","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-behavioural-science","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"\nIce Bucket Challenge demonstrates Employee Engagement Behaviour - India (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/ice-bucket-challenge-demonstrates-employee-engagement-behaviour\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ice Bucket Challenge demonstrates Employee Engagement Behaviour - India (English)\" \/>\n<meta property=\"og:description\" content=\"Employee engagement, like the Ice Bucket Challenge, thrives on recognition, purpose, connection, and leadership. 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