{"id":1353,"date":"2020-04-29T09:46:39","date_gmt":"2020-04-29T04:16:39","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?p=1353"},"modified":"2025-03-26T20:45:22","modified_gmt":"2025-03-26T15:15:22","slug":"5-ways-to-safeguard-your-channel-partner-community-in-times-of-change","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/5-ways-to-safeguard-your-channel-partner-community-in-times-of-change\/","title":{"rendered":"5 Ways to Safeguard Your Channel Partner Community in Times of Change"},"content":{"rendered":"\n
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Supply chain disruptions have made strong channel partnerships more critical than ever. Clear communication, strategic rewards, and smart promotions can keep partners engaged and motivated. Dive into the blog for five key actions to strengthen your partner community.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n

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Just about 2 months back, if someone had told us that businesses all around the world would be reengineering themselves to adapt to a whole new ecosystem, we would have said \u2018Well, that makes for a great sci-fi movie plot\u2019. But here we are, living the plot! <\/p>\n\n\n\n

While different businesses and industries have been impacted to varying degrees, one of the core segments that has been affected is the supply chain trade across various industries and geographies. Having said that, this is also a segment that has to be well-prepared to swiftly remodel and cater to the new world post the crisis. Hence, your business’s channel partners are crucial now more than ever. Strategic focus on building and sustaining the relationship with them is the key to unlock the post-crisis market potential. <\/p>\n\n\n\n

Here are 5 commandments to ensure that your partners remain informed, motivated, and engaged even through tough times. 
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1. Communicate Authentically <\/strong><\/h3>\n\n\n\n

Let\u2019s start with a simple communication mantra \u2018Talk More, Talk often, and Tailor your Talks!\u2019 An Idiosyncratic communication<\/strong> approach that stems from a deep understanding of the partner’s current state of mind is cardinal to design your communication strategy. Get in touch with some of your partners to understand their current thoughts and concerns. A good way to do this is through \u2018Empathy interviews\u2019,<\/strong> a Design Thinking technique to understand the feelings and experiences of others. Use insights from these to design your messaging framework. Balance this with hygiene communication such as a note from the CEO and senior leadership, being boldly transparent about your business continuity plan, and sharing market insights in an authentic manner.<\/p>\n\n\n\n

While crafting the message is one aspect, hand-picking the most relevant, innovative, and future-centric mediums are equally important. While on one side it is important to tap into the most commonly used mediums, on the other, digital transformation is inevitable and it is important that you nudge partners towards new mediums that help people stay connected and productive in today\u2019s world.<\/p>\n\n\n\n

2. Reward Thoughtfully<\/strong><\/h3>\n\n\n\n

In times such as these, Reward program designers around the world will have to demonstrate a significant shift in strategy. While luxury experiences and exciting merchandise have scientifically proven to be more effective in creating hedonic experiences and driving productivity and performance, this time-honoured approach will have to be looked at with a different lens – a partner perspective lens. Here are 3 simple ways to redesign your rewards strategy:<\/p>\n\n\n\n