{"id":2851,"date":"2020-10-20T15:55:24","date_gmt":"2020-10-20T10:25:24","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?p=2851"},"modified":"2025-03-20T12:43:14","modified_gmt":"2025-03-20T07:13:14","slug":"better-ties-better-sales","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/better-ties-better-sales\/","title":{"rendered":"Better Ties, Better Sales"},"content":{"rendered":"<div class=\" has-content-align-left alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1728\" height=\"600\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01.jpg\" class=\"biw-hero__bg-image\" alt=\"A slide featuring three professionals with headshots in circular frames on the right. From top to bottom: Walter Ruckes, Arindam Mukhopdhyay, and Rohit Lamba, each with their titles and companies listed next to their images. The background is mostly white and blue.\" style=\"object-position: 100% 61%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01.jpg 1728w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01-300x104.jpg 300w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01-1024x356.jpg 1024w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01-768x267.jpg 768w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales-banner01-1536x533.jpg 1536w\" sizes=\"auto, (max-width: 1728px) 100vw, 1728px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tBetter Ties, Better Sales\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>With digital transformation reshaping sales and partner engagement, businesses must adapt to stay ahead. This article explores how leading organisations are building digital capabilities to drive growth and strengthen connections in a virtual-first world.<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group  layout-columns-8 has-global-padding is-layout-constrained wp-container-core-group-is-layout-fce79bf6 wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">ENHANCING YOUR PARTNER ENGAGEMENT EXPERIENCE TO BOOST SALES<\/h2>\n\n\n\n<p>As businesses accelerate their shift to digital, engaging sales teams and channel partners effectively has become essential for sustained growth. <strong>Walter Ruckes (BI WORLDWIDE), Rohit Lamba (Jindal Steel &amp; Power Ltd.), and Anirban Mukhuti (Saint Gobain, Gyproc)<\/strong> explore how organisations are leveraging digital capabilities to strengthen partnerships, enhance workforce experiences, and drive sales in an evolving market. <\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignwide has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/biw-main.lndo.site\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Download the exclusive article.<\/h2>\n\n\n\n<div class=\"wp-block-file hide-file-download-path\"><a id=\"wp-block-file--media-75fac85b-9926-40ac-a0f2-23424a15549a\" href=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales.pdf\">Better-Ties-Better-Sales<\/a><a href=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/Better-Ties-Better-Sales.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-75fac85b-9926-40ac-a0f2-23424a15549a\">Download the PDF<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With digital transformation reshaping sales and partner engagement, businesses must adapt to stay ahead. This article explores how leading organisations are building digital capabilities to drive growth and strengthen connections in a virtual-first world.<\/p>\n","protected":false},"author":48,"featured_media":3179,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":1,"y":0.49},"footnotes":""},"content-topic":[78,61],"problem-space":[41,45],"class_list":["post-2851","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-channel-engagement-strategy","content-topic-channel-partner-engagement","problem-space-channel-performance","problem-space-sales-team-motivation"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Better Ties, Better Sales - India (English)<\/title>\n<meta name=\"description\" content=\"With digital transformation reshaping sales and partner engagement, businesses must adapt to stay ahead. 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