{"id":730,"date":"2020-12-23T09:51:32","date_gmt":"2020-12-23T04:21:32","guid":{"rendered":"https:\/\/www.biworldwide.com\/en-in\/?p=730"},"modified":"2025-03-26T21:04:16","modified_gmt":"2025-03-26T15:34:16","slug":"rules-of-engagement-in-the-new-world","status":"publish","type":"post","link":"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/rules-of-engagement-in-the-new-world\/","title":{"rendered":"Rules of Engagement in the New World"},"content":{"rendered":"\n<div style=\"height:0\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\" has-content-align-center has-overlay has-overlay--dark alignwide wp-block-biw-block-theme-hero\">\n\t<div class=\"biw-hero__grid\">\n\t\t\t\t\t<div class=\"biw-hero__breadcrumbs\">\n\t\t\t\t<div id=\"breadcrumbs\" class=\"breadcrumb-nav__wrapper\"><span class=\"breadcrumb-nav\"><span><a href=\"https:\/\/www.biworldwide.com\/en-in\/\">Home<\/a><\/span><\/span><\/div>\t\t\t<\/div>\n\t\t\n\t\t\t\t\t<div class=\"biw-hero__media has-dynamic-border-radius\">\n\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__overlay overlay-dark\"><\/div>\n\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"630\" src=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/image_720x630.png\" class=\"biw-hero__bg-image\" alt=\"A person holds a red card labeled Employee engagement above falling wooden dominoes. Illustrated icons such as a globe, light bulb, and magnifying glass surround the scene, suggesting concepts like finance, growth, and productivity.\" style=\"object-position: 53% 53%;\" srcset=\"https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/image_720x630.png 720w, https:\/\/www.biworldwide.com\/en-in\/wp-content\/uploads\/sites\/12\/2025\/03\/image_720x630-300x263.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/>\t\t\t<\/div>\n\t\t\t\t<div class=\"biw-hero__content\">\n\t\t\t\t\t\t<h1 class=\"biw-hero__title\" style=\"line-height: 1.2\">\n\t\t\t\tRules of Engagement in the New World\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t\t<div class=\"biw-hero__text\">\n\t\t\t\t\t\n\n<p>Without a doubt, there\u2019s a major shift in the way we connect with our employees in this digital era. It\u2019s interesting to see how the rules of engagement have evolved and the new ones are introduced to seamlessly integrate into your work culture.&nbsp;<\/p>\n\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left\">At the end of 2020, it would be safe to say that the world as we knew it has changed forever. This is particularly so in the corporate world, where remote working has become the new normal, among organisations across the country. While working from home has found favour among the larger section of the corporate talent pool, particularly among people who work in cubes, for most women, individual contributors, those living with young children, and those living alone, there is a very real downside to this, which we cannot afford to ignore.<\/p>\n\n\n\n<p>In a recent survey on mental health conducted by LinkedIn, an alarming 60% of Indian professionals admitted to feeling lonely while working remotely. Amidst this revelation, the business leaders, need to act with a sense of urgency, to ensure our employees\u2019 well-being is given its due importance. It\u2019s a well-known fact, that if your employees are engaged, and happy, they will be motivated to work harder, and in turn deliver great results.&nbsp;<\/p>\n\n\n\n<p>Employee engagement, as the practice is better known, stems from simple principles and practices. In order to build an empowering culture for your employees, a good place to start would be at the grass-root levels. Albeit seemingly simple, in our experience, we have often found this to be easier said than done; but definitely not impossible. The goal is to inspire our people to bring out commitment to the organisation, and build a workforce that believes in your values, and works towards the same goal as a family.&nbsp;<\/p>\n\n\n\n<p>Without a doubt, there\u2019s a major shift in the way we connect with our employees in this digital era. It\u2019s interesting to see how the rules of engagement have evolved and the new ones are introduced to seamlessly integrate into your work culture. These rules of engagement are the best fit for this New World we\u2019re all a part of. These rules are based on research conducted by BI WORLDWIDE.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Make it personal<\/strong><\/h3>\n\n\n\n<p>A personalised work experience really paves the way for interest and engagement to materialise. As a manager, getting to know your employees on a personal level is a great way to show them that you care, and are invested in understanding them. If you engage with them over a phone call or a text, go beyond talking about work and inquire about their health and wellbeing. Conduct a virtual event with your employees where everyone gets together and interacts with each other, feeling a sense of belonging and connection. By showing your employees that you care, they will be motivated to work along with you to achieve larger goals.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Make money a non-issue<\/strong><\/h3>\n\n\n\n<p>If you, as an organisation are able to pay your employees fair wages, money takes a backseat in the engagement process and becomes a non-issue. We do understand that today, there is a very real struggle to find the balance between being financially stable and ensuring fair pay. In fact, in BI WORLDWIDE\u2019s 12 New Rules of Employee Engagement research study, we found that 47% of employees felt a financially stable organisation is more important now than ever before. When your employees are in a financially comfortable position, their stress levels naturally drop, and their productivity is clearly evident.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Help them thrive<\/strong><\/h3>\n\n\n\n<p>Employee wellness has always been an important part of ensuring their productivity is at a high. However, amidst the uncertainty brought about by the pandemic, we see this becoming more of an issue today. Per our research, emotional health in itself, can predict over 25% of changes in commitment and 20% of changes in inspiration. As managers and leaders, the onus is on us to make our employees feel safe within the organisation, and ensure they have the right tools and resources that can help them overcome any difficulties.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Realise their potential<\/strong><\/h3>\n\n\n\n<p>Employees feel motivated when they are encouraged to learn and develop new skills in the workplace. Give your employees these opportunities, and allow them to grow, both at a personal and a professional level, to inspire them to give in their best. Even in the current situation, if they aren\u2019t physically present at work, make digital learning accessible to employees across various platforms. In fact, just about 53% of employees feel that their employer provides both the chance to develop skills that are relevant to their jobs and relevant to them as employees.&nbsp; Understand what each employee aspires for in the near future and what would aid their professional growth, the best. Accordingly, pick programs that would benefit them and let them learn, both individually and as teams, as they would in a physical set-up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Foster belonging<\/strong><\/h3>\n\n\n\n<p>In its very essence, fostering belonging among employees implies making them feel like they are a part of the organisation. Exceptional work happens when employees feel they belong with their organisation, their team, and their work. To foster a strong bond and sense of belonging, meet your employees halfway by offering them what they want and need. Starbucks\u2019 Bean Stock program, wherein employees can earn shares of the company is a great example of how their organisational structure is designed to promote inclusivity and make them feel like a part of the family.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Be boldly transparent<\/strong><\/h3>\n\n\n\n<p>Employees who feel their leaders are transparent are more likely to be committed and loyal to the organisation. Authenticity in communication can make all the difference, and we highly encourage this as a best practice in operations. In our experience at BI WORLDWIDE, we have seen that when you communicate openly, no matter how good or bad the news, employees respect you, and feel inspired to work alongside you to overcome the hurdles and lead the organisation to new heights. A positive development in this space though, is that 63% of employees admitted that they had been given the opportunity to be heard out by their leaders, a trend which must continue in the long run.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Give meaning to their work<\/strong><\/h3>\n\n\n\n<p>While there are several factors that can impact your employees\u2019 efforts, giving meaning to their work is of prime importance. By showing them the larger picture, and making them understand how their work fits into the mission of the organisation, they will be more inspired to work hard.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Envision their future<\/strong><\/h3>\n\n\n\n<p>Your employees must be able to see a future for themselves within the organisation. We found that in the case of employees who know what their promotion plans are, 57% of them are more committed to their jobs. Hence we need to create opportunities within the company for all-round growth.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Magnify their success<\/strong><\/h3>\n\n\n\n<p>Periodic pats on the back (virtually, of course), and appreciation can go a long way in keeping your employees inspired to work better, and put in more efforts. Employees who receive a written recognition are 2x more likely to feel inspired, and in cases where they bag an exciting incentive, it raises their motivation levels by 8x.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Unite them<\/strong><\/h3>\n\n\n\n<p>Collaboration is more than just a buzzword. Among our surveyed employees, 50% felt that they would more likely feel isolated at work when a strong sense of teamwork is lacking. Particularly today, while working remotely, we need to go the extra mile to promote seamless communication through technology. We should also encourage sharing among employees, in order to facilitate a collaborative culture.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\">L<strong>et them lead<\/strong><\/h3>\n\n\n\n<p>Leading doesn\u2019t necessarily have to be from the top. Leadership also means empowering your junior-most resources to take the lead and wholly own their ideas. During a survey con we found that when organisations encourage their employees to take risks and pursue new ideas, it resulted in 13.7x higher levels of inspiration, among teams.<\/p>\n\n\n\n<h3 class=\"wp-block-heading  has-gradient-fill has-gradient-fill-orange\"><strong>Challenge them<\/strong><\/h3>\n\n\n\n<p>When employees feel challenged, they feel a sense of pride, and that\u2019s the culture we should be promoting. For example, when you set goals for employees, ensure that there are smaller ones leading up to a larger goal, so they feel challenged and are inspired to do more at every step to achieve the ultimate goal. This, of course, needs to go hand in hand with rewards and recognition where other employees and team members appreciate their success and engage with them, while you as a leader reward them for their excellence. Over the years, we have seen that 57% of employees are more committed to their jobs when they feel they are challenged, hence we strongly recommend making every moment count, and keeping your employees challenged, and inspired to meet these challenges.<\/p>\n\n\n\n<p>As seen, employee engagement amidst remote working is the need of the hour, if we are to maintain a high level of productivity, for business continuity. In the long run, implementing such practices has the potential to reap rich dividends, and holds the key to emerging victorious amidst the challenges faced by organisations across the board.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-group  layout-columns-10 has-global-padding is-layout-constrained wp-container-core-group-is-layout-0b5f5b40 wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group has-base-two-background-color has-background  has-dynamic-border-radius  layout-columns-4 has-global-padding is-content-justification-left is-layout-constrained wp-container-core-group-is-layout-645d8aa7 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--60);padding-right:var(--wp--preset--spacing--60);padding-bottom:var(--wp--preset--spacing--60);padding-left:var(--wp--preset--spacing--60);background-image:url(&#039;https:\/\/www.biworldwide.com\/en-in\/wp-content\/themes\/__custom--biw-block-theme\/patterns\/images\/image-64.jpg&#039;);background-size:cover;\">\n<h2 class=\"wp-block-heading\">Looking to build engagement and loyalty for your brand?<\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a aria-controls=\"modal-header-lead-gen\" aria-haspopup=\"dialog\" href=\"#\" modal-id=\"header-lead-gen\" role=\"button\" tabindex=\"0\" class=\"wp-block-button__link wp-element-button modal-trigger core-button-trigger\">Lets talk<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Without a doubt, there\u2019s a major shift in the way we connect with our employees in this digital era. It\u2019s interesting to see how the rules of engagement have evolved and the new ones are introduced to seamlessly integrate into your work culture. <\/p>\n","protected":false},"author":47,"featured_media":731,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"associated_experts":[],"featured_image_focal_point":{"x":0.5,"y":0.5},"footnotes":""},"content-topic":[57],"problem-space":[44],"class_list":["post-730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","content-topic-new-rules-of-engagement-research","problem-space-employee-engagement"],"featured_media_global":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rules of Engagement in the New World - India (English)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.biworldwide.com\/en-in\/our-work\/blog\/rules-of-engagement-in-the-new-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rules of Engagement in the New World - India (English)\" \/>\n<meta property=\"og:description\" content=\"Without a doubt, there\u2019s a major shift in the way we connect with our employees in this digital era. 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